Sapporo Breweries, a major beer maker, has decided to raise the price of most products including its main brand beer from October due to soaring prices of raw materials such as barley and corn and rising distribution costs. rice field.
According to the announcement, Sapporo Breweries will raise the prices of 121 items for home and business use such as non-alcoholic beer, as well as alcoholic beverages such as main brand beer and low-malt beer, from the delivery on October 1st.
The items subject to price increases account for about 90% of all products, and the amount of increase is expected to be about 4% to 12% in terms of selling prices to wholesalers.
The price increase for household beer-based beverages will be the first in 14 years and 6 months, excluding price changes due to the revision of the Liquor Tax Law.
Regarding the reason, the price of raw materials such as barley and corn imported from overseas is soaring due to the expansion of global demand, the price of aluminum and cardboard used as can materials, and the distribution cost. It is said that this is because the price continues to rise.
Asahi Breweries, Kirin Breweries, and Suntory Beer have also decided to raise prices for their main brands from October, and all four companies will raise their prices.