Zhongxin Finance, May 31. According to the news on the 31st public account of "Shi Shuoxinyu", the State Administration of Market Supervision has recently deployed and launched the "Lighting up" action on hundreds of e-commerce platforms, organizing 100 Yujia, an e-commerce platform closely related to people's daily life, guides the platform and merchants to "brighten, illuminate, and illuminate the rules", promote information disclosure and transparent rules, jointly create a fair, honest and secure online consumption environment, and promote the platform economy Standardize healthy development.
The "Light Up" action proposes that if the operator's name is named "self-operated", "monopoly" and other brand direct sales and authorized distribution meaning words, it is encouraged to directly display certification materials such as authorization certificates or provide inquiry channels.
Screenshot of the public account of "Shi Shuo Xin Yu".
The "Light Up" action also proposes to strengthen the compliance management of social participation marketing activities such as "order cut" and "online lottery", and urge the platform to show consumers the detailed rules of various activities in a prominent way, and not to introduce misunderstandings False propaganda, and effectively protect consumers' right to know and right to choose.
(Finish)