Zhongxin Finance, May 31st. According to the news on the WeChat public account of "Shi Shuoxinyu" on the 31st, the State Administration for Market Regulation focused on exposing a number of typical cases of false and illegal myopia prevention and control advertisements.
The article said that since 2021, the market supervision department has organized a special rectification action for illegal commercial marketing and publicity of children and adolescents’ myopia prevention and control products, and severely cracked down on relevant false and illegal advertisements.
Now, 6 typical cases that have been completed are selected to be exposed.
1. The Shanghai Xuhui District Market Supervision Bureau investigated and punished the case of Qingjie Optical Technology (Shanghai) Co., Ltd. publishing false and illegal advertisements
The Shanghai Xuhui District Market Supervision Bureau investigated and found that Qingjie Optical Technology (Shanghai) Co., Ltd. published advertisements containing "true myopia reversal...take off glasses" in multiple communities, subway stations and other areas; on its company website , and on the WeChat public account, advertisements with content such as "Qingjie Shikang: The result (removing the root, worry-free life) is not a correction, but a gradual and complete recovery. A reversal, a complete recovery" and other content.
To judge myopia, professional medical optometry is required. The parties did not use any optometry equipment, and only recorded the customer's vision through an eye chart, and claimed that through eye massage, vision improvement eye exercises, and telephoto reversal services can be achieved to reverse myopia and remove glasses. Effect.
The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of the People's Republic of China. On February 11, 2022, the Shanghai Xuhui District Market Supervision Bureau imposed an administrative penalty of 1.52 million yuan on the parties according to law.
2. Guangzhou Yuexiu District Market Supervision Bureau investigated and dealt with the case of Guangzhou Aier Eye Hospital Co., Ltd. publishing false and illegal advertisements
Guangzhou Yuexiu District Market Supervision and Administration Bureau investigated and found that Guangzhou Aier Eye Hospital Co., Ltd. published on its website "full femtosecond laser, correct today, go to work tomorrow" "slight postoperative pain, no scarring, low recurrence rate "Wear 8 hours at night to restore 1.0 high-definition vision during the day for a whole day" "The best vision within one year after ICL injection, more than 99% is equal to or even higher than the preoperative corrected vision" and other contents claiming medical efficacy and guaranteeing the cure rate; Use preoperative and postoperative pictures of 8-year-old patients for efficacy promotion; publish advertisements such as "Nasal dacryocystostomy under nasal endoscope...has obtained national medical technology patent" without indicating the patent number and type term.
The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of the People's Republic of China. On June 7, 2021, the Guangzhou Yuexiu District Market Supervision Bureau imposed an administrative penalty of 280,000 yuan on the parties in accordance with the law.
3. Guangzhou Baiyun District Market Supervision Bureau investigated and punished the case of Guangzhou Chenjinji Biotechnology Co., Ltd. publishing false and illegal advertisements
Guangzhou Baiyun District Market Supervision and Administration Bureau investigated and found that Guangzhou Chenjinji Biotechnology Co., Ltd. used "anti-sky" in the advertising slogans of products such as "lutein antibacterial care solution" and "moisturizing medical cold compress" on its website. "Original in the world of science and technology", "can promote sleep, improve sleep", "shield transfer adsorption terminal electronic radiation", "relieve visual fatigue, vision loss, blurred vision", "prevention and healing of pseudo-myopia, floaters, etc." and so on.
And in the case of not obtaining a patent, the advertisement declares "double patent number".
The "Lutein Antibacterial Care Solution" sold by the parties is a common disinfectant, and the "Moisturizing Medical Cold Compress" is a medical device product, and there is no relevant evidence to prove the content of the advertisement.
The above behavior of the parties violated the relevant provisions of the Advertising Law of the People's Republic of China. On May 7, 2021, the Guangzhou Baiyun District Market Supervision Bureau imposed an administrative penalty of 220,000 yuan on the parties according to law.
4. The Market Supervision Bureau of Jixi City, Heilongjiang Province investigated and punished the case of publishing false and illegal advertisements by Jinyongkang Optometry Optical Store in Jiguan District, Jixi City
An investigation by the Market Supervision Bureau of Jixi City, Heilongjiang Province found out that the Jinyongkang Optometry Optical Shop in Jiguan District, Jixi City used a leaflet and WeChat public account to release "A magical glasses that can control myopia! Yongkang Smart Mirror - Make the world without myopia Children, eyes are expensive? Or glasses are expensive?" "Amblyopia elimination, 100% vision improvement, invalid refund" and other advertising content.
The above advertisements refer to myopia treatment features and use terms that are confusing with medical terms.
The above-mentioned behavior of the parties violated the relevant provisions of the Advertising Law of the People's Republic of China. On May 26, 2021, the Jixi Market Supervision Bureau imposed an administrative penalty of 200,000 yuan on the parties in accordance with the law.
V. Beijing Chaoyang District Market Supervision Bureau investigated and punished the case of Beijing Yuqing Pharmaceutical Technology Co., Ltd. publishing false and illegal advertisements
The Beijing Chaoyang District Market Supervision Bureau investigated and found that Beijing Yuqing Pharmaceutical Technology Co., Ltd. published on its WeChat public account that the "Candle Dragon Eyesight Protector has entered many campuses. After verification by a large number of students, the eyes are clear, the eyesight is improved, and it is a pleasant surprise. Continue!" and other content of the candle dragon eye care sticker advertisement, and use terms such as "Chinese herbal medicine", "principle of traditional Chinese medicine", "pure traditional Chinese medicine ingredient" and pictures of Chinese herbal medicine.
The product involved has no drug registration certificate, but medical terms and terms that are easily confused with drugs are used in advertisements.
The above behavior of the parties violated the relevant provisions of the Advertising Law of the People's Republic of China. On March 31, 2022, the Beijing Chaoyang District Market Supervision Bureau imposed an administrative penalty of 100,000 yuan on the parties in accordance with the law.
6. The Market Supervision Bureau of Shuangliu District, Chengdu City, Sichuan Province investigated and punished the case of Chengdu Yi Vision Optical Technology Co., Ltd. publishing false and illegal advertisements
An investigation by the Market Supervision Bureau of Shuangliu District, Chengdu City, Sichuan Province found out that Chengdu One Vision Optical Technology Co., Ltd. released the "Multi-functional Light Feeding Instrument every three minutes to quickly solve children's myopia without factual basis and scientific basis." "Children and Adolescent Myopia Problems" advertising slogans; "fast, effective, safe and intelligent" and other assertions or guarantees of efficacy and safety appear in the advertisements of medical devices for "Multifunctional Amblyopia and Myopia Comprehensive Treatment Apparatus".
The above behavior of the parties violated the relevant provisions of the Advertising Law of the People's Republic of China. On February 15, 2022, the Market Supervision Bureau of Shuangliu District, Chengdu City, Sichuan Province imposed an administrative penalty of 70,000 yuan on the parties according to law.
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