Sino-Singapore Jingwei, May 28 (Sun Qingyang) Recently, the CKU (China-Ireland United Purebred Dog Cultural Development Center, English name: CHINA KENNEL UNION) all-breed champion exhibition came to an end in Qingdao, Shandong.

It is reported that CKU is a member organization of the World Kennel Federation (FCI) in China.

  There are more than 130 dogs participating in this CKU all-breed competition. Among them, Shiba Inu Dorji from the Dog Kingdom Kennel has successfully won the Chinese registration championship under the leadership of a well-known tractor, and has achieved the best six races in all dog competitions. WD (Winter Dog), 6 cc cards (Chinese beauty pageant champion qualification), four best winner BOW (Best of Winner) certificates.

Figure 1: 2019-2021 China's urban pet (dog and cat) consumption market scale

  According to statistics, as of 2021, a total of 54.29 million pet dogs have been registered in China, and the corresponding pet dog consumption market size will reach 143 billion yuan, a year-on-year increase of 21.2%, 8 percentage points higher than the total retail sales of consumer goods in 2021.

Moreover, with the continuous development of China's pet market, it still maintains a very obvious growth trend.

Figure 2: Number of dogs and cats in China from 2018 to 2021

  Judging from the consumption capacity of a single pet in China in 2021, the annual consumption of a single dog is 2,634 yuan, a year-on-year increase of 16.5%, and has shown a rapid increase year by year since 2018.

This means that the Chinese pet market has begun to steadily improve in terms of consumption quality.

Consumers have more general awareness and price recognition of dog breeds and pedigrees.

At present, the price of many "champion dogs" on the market has reached as high as tens of thousands or even hundreds of thousands of yuan, and the factors that push up the price of these "champion dogs" are, on the one hand, the market's recognition of bloodlines and related pet competition results. On the other hand, it is more about the market value displayed by the "champion" babies with excellent bloodlines produced by these "champion dogs".

In pet stores in some big cities, the price of pet babies with pure blood from both parents is often between 8,000 and 20,000 yuan.

At present, the upstream and downstream links of the industrial chain include: pet breeding, pet rations, pet clothing and toys, pet hospitals, pet trainers, pet nutritionists, pet photographers, etc. More than 20 fields have gradually formed scale and grown rapidly.

Among them, in addition to young people, a considerable part of the people who buy pet dogs are the elderly.

Many seniors are lonely after retirement, and pet companions are one of the best options.

  The agency estimates that the current domestic pet market has exceeded the 200 billion mark, but compared with the United States and Japan, the pet ownership rate and consumption amount are still low, and the future market space is huge.

It is expected that in the next five years, China's pet industry will maintain an average annual growth rate of more than 15%, and the number of employees will exceed 5 million. It can be described as a small cute pet and a big economy.

(Sino-Singapore Jingwei APP)

This article was originally created by Sino-Singapore Jingwei Research Institute, and is copyrighted by Sino-Singapore Jingwei. Without written authorization, no unit or individual may reprint, extract or use it in other ways.

Keywords: