Sino-Singapore Jingwei, May 30 (Yang Jingchuan) "Buying a computer is equivalent to a 15% discount!" Li Tao, who works in a state-owned enterprise in Shenzhen, told Sino-Singapore Jingwei that he has wanted to buy a computer for a long time, and this time he plans to take advantage of Shenzhen Start directly when you issue coupons.

  "The laptop (computer) that I liked is in the list of products for the subsidy activities, and I will fill out the application form in the past two days." Li Tao said that after seeing the new policy, many people around him were "ready to move".

Promotional fee for issuing coupons in multiple places

  The "new policy" that Li Tao said refers to the "Several Measures of Shenzhen City on Promoting the Continued Recovery of Consumption" released on the 26th.

The policy proposes that consumers who purchase eligible mobile phones, computers (including tablet computers), headphones, audio and other products will be subsidized at 15% of the sales price, with a cumulative maximum of 2,000 yuan per person.

  In addition, the policy also stated that from May to August, the purchase of eligible TVs, air conditioners, refrigerators, washing machines and other household appliances will be subsidized at 15% of the sales price, with a cumulative maximum of 2,000 yuan per person.

  According to incomplete statistics from Sino-Singapore Jingwei, as of now, consumer coupons have been issued successively in Guangdong, Shanxi, Guizhou and other places across the country, covering many key areas.

  Previously, Guangdong Province stated that it encourages localities to issue consumer coupons for consumption in retail, catering, cultural tourism, accommodation, and sports to activate the consumer market.

Among them, the consumption coupons issued by the cities in the east, west and north of Guangdong shall not be less than 5 million yuan, and the cities in the east, west and north of Guangdong are encouraged to increase the amount of consumption coupons, and the excess will be subsidized by 70%.

  Guizhou will also start issuing 140 million yuan of retail, cultural and catering coupons on May 30, which are mainly divided into two categories: "retail cultural and sports coupons" and "catering coupons".

  On the basis of the 120 million yuan consumer coupons invested in Shanxi Taiyuan in the early stage, it will raise another 420 million yuan to issue consumer coupons to promote a steady recovery in consumption, focusing on accommodation and catering (including commercial complexes), retail general, home appliances, online general, cultural tourism , automobiles and other fields to launch consumer coupons.

  Chengdu, Sichuan issued coupons for consumption promotion activities, and launched financial units and merchants to superimpose preferential activities.

This is also the first time this year that Chengdu has issued consumer coupons to the whole city on a large scale, covering key retail, catering companies and individual industrial and commercial households in Chengdu.

Subsidies for buying a car

  Recently, Changchun, Jilin Province issued a policy stating that it will issue 50 million yuan of car consumption subsidies to individual consumers who buy cars in the city, which will last until September 21.

  "My old car can still be driven for a few more years, but I feel that it would be more cost-effective to replace it now." Liu Min from Changchun, who just retired last year, told Sino-Singapore Jingwei that taking advantage of the recent subsidies for buying a car, she might buy a new car. Considering a new car in the near future.

  Recently, the production and market sales of domestic auto companies have been affected to some extent by the epidemic.

According to data from the China Automobile Association, domestic auto production and sales in April were 1.205 million and 1.181 million, down nearly 50% year-on-year and month-on-month.

  The China Automobile Association pointed out that since April, some enterprises have stopped production and production, logistics and transportation have faced great obstacles, and their production and supply capacity has declined sharply.

  On May 23, the State Council executive meeting decided to reduce the purchase tax of some passenger cars by 60 billion yuan in stages.

In this regard, the Industrial Securities Research Report pointed out that this round of phased reductions in purchase tax is expected to significantly increase the growth rate of passenger vehicle sales in the second half of 2022.

  "Purchase tax reduction is one of the most effective policies to drive car sales." CITIC Securities pointed out that the policy has exceeded market expectations and is expected to drive new demand for passenger cars of 1 million to 2 million.


  In addition, Sino-Singapore Jingwei also noticed that some regions have recently mentioned policies that can enjoy additional subsidies for the purchase of cars.

  Hubei Province issued a policy stating that the subsidy for scrapping old cars and purchasing new energy vehicles is 8,000 yuan/vehicle, and the subsidy for purchasing fuel vehicles is 3,000 yuan/unit; The subsidy is 2000 yuan / vehicle.

  Shenzhen mentioned that a subsidy of up to 10,000 yuan per unit will be given to individual consumers who newly purchase eligible new energy vehicles and license them in Shenzhen.

  Shandong Qingdao proposed that when purchasing a car, you can enjoy a one-time subsidy of 3,000-10,000 yuan according to different price points of different models.

  Ningbo, Zhejiang has also launched auto consumption coupons, which are divided into two categories: 3,000 yuan for purchases over 100,000 yuan, and 5,000 yuan for purchases over 150,000 yuan. They are suitable for offline purchase of new car consumption scenarios.

  "As the epidemic eases, more cities are expected to introduce relevant stimulus policies. Some cities may further increase car purchase indicators." Ping An Securities said that first-tier cities have a large demand for car purchases, and the ratio of replacement purchases is also high. The consumption potential is large, and the increase in car purchase indicators is expected to be released. Consumer demand in the automobile market.

Expert: It can quickly stimulate the willingness to consume

  On April 25, the General Office of the State Council issued the "Opinions on Further Unleashing Consumption Potential and Promoting the Sustained Recovery of Consumption", which mentioned that in response to the impact of the epidemic, the orderly recovery and development of consumption will be promoted;

  "In April, local epidemics occurred frequently, and residents went out to shop and eat less, and the sales of non-essential commodities and the catering industry were significantly impacted." The total retail sales of consumer goods pointed out that in April, the total retail sales of consumer goods fell by 11.1% year-on-year, of which the retail sales of goods fell by 9.7%.

  Fu Jiaqi said that the apparent decline in market sales in April was mainly due to the short-term impact of the epidemic.

In addition, the growth of the retail sales of travel commodities, whose market size accounts for a large proportion of the total retail sales of consumer goods, has slowed down significantly, which has a greater impact on the consumer market.

  Yi Bin, chief strategist at the Western Securities Research Institute, pointed out that under the impact of the epidemic, the consumption scenarios are limited, the employment of residents has been damaged, and the business difficulties of small and medium-sized enterprises have increased the importance of promoting consumption.

  Regarding the recent measures to issue consumer coupons in many places, Yi Bin said that the new feature of this round of consumer coupon issuance is that in addition to the past focus on non-durable consumption such as catering, cultural tourism, entertainment, and department stores, many provinces and cities have begun to issue them. Consumer coupons for durable goods such as automobiles, home appliances, and real estate.

  "Actually, the focus of issuing consumer coupons is not the multiplier effect." said Yang Chang, chief analyst of the Zhongtai Securities Research Institute, "but the short-term interrupted economic cycle and physical consumption cycle.

Through the method of consumer coupons, it can be quickly pulled. Willingness to consume

, open up the cycle.”

  In addition, Guoyuan Securities also analyzed that consumer coupons are directional and controllable.

At present, the source of funds for the issuance of consumer coupons in various places is the combination of government financial subsidies and enterprises' own profits. While boosting consumption, it helps enterprises to drive terminal passenger flow and customer order growth with a small amount of funds.

(Sino-Singapore Jingwei APP)

  (At the request of the interviewee, Li Tao and Liu Min are pseudonyms in the text)

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