[Explanation] In recent years, the live streaming mode has developed rapidly.
However, while live streaming of goods has opened up a new model for the innovative development of the e-commerce industry, misinformation about live streaming of goods, such as false propaganda, counterfeiting, and trademark infringement, has also begun to appear.
In this regard, the Chengdu Municipal Market Supervision Bureau carried out law enforcement through the city's online market supervision and management system and the smart supervision platform Duzhengtong APP, "locking" false propaganda and other acts in the live broadcast room, and solving the problem of difficult supervision and evidence collection.
Dong Zhaolong, a staff member of the Network Supervision Division of the Qingyang District Market Supervision Bureau of Chengdu, has been working in the post of online transaction supervision for 2 years.
He introduced that recently, he saw that the system risk alerted a clothing store in the jurisdiction that there were illegal and exaggerated words in the live broadcast.
Immediately, he used the screen recording function of the Supervising APP to record and collect evidence of the online live delivery, and handed it over to the case-handling agency for follow-up.
It is understood that for the propaganda exaggeration of the anchor in the process of live broadcast and delivery, the party concerned was unable to provide proof of the effect of the propaganda. In the end, the party involved was given an administrative penalty of 100,000 yuan for violating the Anti-Unfair Competition Law.
This is also the first time that the Chengdu Municipal Market Supervision Bureau has used the screen recording function of the Duzhengtong APP to collect and solidify evidence.
Chengdu Internet Market Supervision and Management System "Shangxin" mobile terminal Supervision APP is a software that integrates the functions of mobile phone screen capture, screen recording, recording, file uploading, and web page fixing.
Dong Zhaolong said frankly that when he was working in the supervision of online transactions, the most difficult problem for him was the difficulty of obtaining evidence, and the Duzhengtong APP helped them solve this problem.
[Concurrent] Dong Zhaolong, a staff member of the Network Supervision Section of the Market Supervision Bureau of Qingyang District, Chengdu
In the past, we did not have a (Supervisor) APP, but through a system, and then there is a dedicated device for forensics. That device is more convenient for forensics on our computer web pages, but it is more convenient for our current mobile network forensics. difficulty.
Now it is more convenient for a person to use this (Supervisor Pass) APP, because it can record the screen directly on the mobile phone, which improves work efficiency.
[Explanation] However, the Duzhengtong APP is only a supporting tool for the Chengdu Internet Market Supervision and Management System.
Cui Ling, a staff member of the Network Supervision Office of the Chengdu Market Supervision Bureau, said that at present, there are about 410,000 households in the Internet economy within the jurisdiction of Chengdu. If the traditional supervision mode of inspection on a computer is adopted, it is difficult to find clues to illegal activities and collect evidence. Consolidation is also difficult.
The Internet market supervision and management system can quickly collect public information on the Internet, classify the information, and discover clues independently.
[Concurrent] Cui Ling, a staff member of the Network Supervision Office of Chengdu Market Supervision Bureau
Our (Chengdu Internet Market Supervision and Management) system will conduct 24-hour uninterrupted inspections of the network economic accounts within the jurisdiction. During the inspection process, once we find illegal clues, we will promptly issue them to each district (city) County (Market Supervision Bureau) disposal.
In the process of disposal, if we need to collect and solidify evidence, we will use this supporting Supervision and Certification APP to collect and solidify evidence, which greatly improves the efficiency of evidence-gathering and solidifying of our front-line law enforcement staff, as well as the efficiency of law enforcement and case handling. At the same time, it can effectively supervise the online transaction behavior of new formats such as live broadcast and delivery of goods.
[Explanation] According to Cui Ling, since the system was put into use, 2,833 suspected illegal clues have been issued, of which 2,826 clues have been disposed of, and 30,319 certificates have been stored in the system, effectively exploring ways to handle online illegal cases.
[Concurrent] Cui Ling, a staff member of the Network Supervision Office of Chengdu Market Supervision Bureau
The network market is changing with each passing day, new business forms and new models are constantly emerging, and our supervision tasks are also increasing day by day. Therefore, our system will be continuously updated and upgraded according to the actual situation (situation) of Chengdu network supervision to meet the needs of our supervision. .
Ho Meikun reports from Chengdu, Sichuan
Responsible editor: [Li Ji]