Avex, a major music company, is focusing on promoting the entertainment industry through economic reforms in order to expand overseas business related to Japanese animation while the recovery of business performance in the main live field is delayed due to the corona disaster. In Saudi Arabia, we have decided to make a full-scale entry into the event business.
Avex will make a full-scale entry into the local animation-related event business by forming a business alliance with a major event company in Saudi Arabia.
As a stepping stone, we managed a large-scale exhibition facility based on Japanese animation at one of the largest entertainment events in Japan that started this month.
It is a mechanism that allows you to experience popular works such as "Attack on Titan", "Kimetsu no Yaiba", and "Captain Tsubasa", as well as the world of characters through attractions using VR = virtual reality technology.
Furthermore, according to the people concerned, we are considering establishing a local subsidiary to mediate between local companies and Japanese production companies with rights in fields such as anime events and sales of character products.
In Saudi Arabia, as part of economic reforms aimed at breaking away from oil dependence, the entertainment industry, which has been restricted for many years, has been promoted, and major advertising companies have begun to enter the market from Japan.
Avex has positioned overseas business as a new pillar of profits while the recovery of business performance in the main live field is delayed due to the Korona-ka, and wants to increase its local presence by making a full-scale entry into the Middle East and lead to sales expansion. It's an idea.