Original title: This matter | Ten news confirmed so far about the truth about the incident at the Changsha Guojin LV counter

  The Paper reporter Yue Huairang

  Recently, a news that "the counters of Louis Vuitton (LV) in Changsha International Finance Center are selling counterfeit goods" caused heated discussions on the Internet, and quickly spread to many cities in Changsha, where it originated.

  According to reports, Ms. Luo, a citizen of Changsha, bought a VAUGIRARD handbag at the LV counter on the second floor of Changsha International Finance Center at a price of 18,700 yuan.

After buying the handbag, Ms. Luo suspected that the bag was a fake and sent it to an appraisal agency for inspection.

The appraisal agency believes that the handbag is not produced by LV.

Ms. Luo then filed a lawsuit with the court.

  The case was judged in the first instance after more than half a year, and the LV store refunded 18,700 yuan for the handbag and compensated three times.

  But things didn't end there.

On May 20, in response to the "Fake sale incident at LV counters in Changsha", the public relations department of Louis Vuitton responded that the products sold in its global direct-operated stores are all genuine.

Louis Vuitton has firmly denied the accusation, and has applied for a retrial to correct the original judgment.

  In this seemingly inconsistent and chaotic incident, the surging journalists sorted out ten news confirmed so far.

LV handbags: 18,700 yuan

  According to Hunan media reports, the incident started on September 12, 2020. Ms. Luo and her boyfriend Gao bought a VAUGIRARD handbag at the LV counter on the second floor of Changsha International Finance Center. The price was 18,700 yuan, and the payment was paid by her boyfriend Gao. .

After buying the handbag, Ms. Luo suspected that the bag was a fake, and sent it to the China Inspection and Certification Group Hunan Co., Ltd. for inspection.

Identification: The bag is fake

  On June 3, 2021, the China Inspection and Certification Group Hunan Co., Ltd. issued an appraisal opinion. The opinion stated that the LOUIS VUITTON VAUGIRARD handbag submitted for inspection was coated canvas and leather, brown old flower/red.

The appraisal opinion is that the samples submitted for inspection do not conform to the technical information and craftsmanship characteristics announced by the brand/manufacturer.

In other words, the appraisal agency believes that the handbag is not produced by LV.

Sue: The counter refunded the payment and tripled the compensation

  Taking the appraisal opinion, Ms. Luo believed that the LV counter was suspected of fraud, and she filed a lawsuit with the Furong District People's Court, requesting the court to rule that the LV counter refunded the purchase price, compensated three times the purchase price, paid the lawyer's fees, and assumed the litigation costs of the case.

  The court held that Ms. Luo submitted shopping receipts, payment records, etc., which could prove that she had indeed purchased a VAUGIRARD handbag from the LV counter that day.

The LV counter on the second floor of IFC is a direct store opened by Louis Vuitton (China) Commercial Sales Co., Ltd. in Changsha. Its receipt and sales should have a clear in-out list and strict management procedures, which can prove the receipt, The time of sale, item number, buyer information, payment flow, etc., should be corresponding and identifiable, and the identifiability of the sold goods should bear a greater burden of proof.

In this case, a store did not submit corresponding evidence to prove it, and should bear the consequences of failing to provide evidence.

Therefore, the court found that the store, as a seller, had a fraudulent act of selling counterfeit goods, and should refund the purchase price and make three times the compensation.

  Accordingly, the Furong District Court in the first instance ruled that the LV counter refunded Ms. Luo 18,700 yuan for the goods and 56,100 yuan in compensation three times the amount, and rejected Ms. Luo's other claims.

On May 19 this year, Hunan media reported that Ms. Luo had recently received a transfer of 74,800 yuan from the counter.

Lawyer: Louis Vuitton National Gold Store lost in the lack of proof

  At 0:00 on May 22, Liu Zhou, a partner of Hunan Tiandiren Law Firm and a lawyer in the field of intellectual property, issued a document through the law firm's official public account: "Louis Vuitton International Gold Store does not necessarily sell fake bags!" Liu Zhou said, The Louis Vuitton National Gold Store lost the ability to provide evidence, and it could not directly explain that the bags involved in the case it sold were fake bags.

  Liu Zhou checked the relevant information and found that the body of the Louis Vuitton handbags produced before March 2021 does not have the traceability code to prove the unique identity information, only the year code, also called the date code and serial number.

In other words, the LV handbag involved in the case does not have "identity information traceability source code".

And Ms. Luo's bag was purchased in 2020.

  The code of the package involved in this case is AR1108, but this serial code does not play a unique corresponding role, it is just a serial number of a type of product.

Therefore, consumers can only prove that they purchased a certain model of handbags in the store through shopping receipts and payment records.

As for whether the handbag that was identified as a fake was the handbag delivered by the original store, there is no way to prove it.

  Regarding the judgment of this case, Liu Zhou believes: "I agree with the court's judgment. Large enterprises have the responsibility standards of large enterprises. It is right for the judiciary to guide enterprises to standardize their operations, strengthen their responsibilities, and then adjust their management models."

Vulnerability: Poor management can be stolen

  Since the serial number is not a "unique ID card", and the serial number itself can be faked.

The identification of true and false LV products has become a highly professional job.

  A staff member of a second-hand luxury goods trading store in Changsha told a Hunan media reporter that to identify LV bags, multiple appraisers are required to rely on their professional qualities and experience to pass various details such as material, gloss, hardware, fonts, wiring, and edge sealing paint. Cross-identify.

For second-hand luxury stores, there are two ways to provide appraisal services, one is appraisal by store appraisers, and the second is appraisal by inspection.

Store appraisers will get the results faster, but they will not issue a formal appraisal report and will not participate in related disputes. If there is any objection to the store appraisal result or a professional appraisal report is required, customers will be advised to choose the second one. Send it to CCIC Hunan Company for identification.

  Liu Zhou believes that because of the existence of anti-counterfeiting loopholes.

Once the LV sellers are poorly managed, the salespersons can take the lead and replace the pillars, and in the same way, consumers can also exploit loopholes and use fake bags to "protect their rights".

Appraisal agency: someone brought multiple packages to send for inspection

  But things didn't end there.

After the case aroused heated discussions, many Changsha citizens went to the institution identified by Ms. Luo for inspection.

The customer service staff of the appraisal agency said that there were a lot more consumers who came to submit for inspection than usual, and some consumers brought multiple packages to submit for inspection.

Consumer law: 3 times compensation and return

  The Law on the Protection of Consumer Rights and Interests stipulates that if an operator commits fraudulent acts in providing commodities or services, it shall increase the compensation for the losses suffered by the consumers according to the requirements of consumers. ; if the amount of increased compensation is less than 500 yuan, it shall be 500 yuan.

LV counters: greatly reduced trust

  There are counterfeit goods in the counters of international big-name shopping malls?

When consumers saw this news, they couldn't help but feel a "squeak" in their hearts. After all, it's not buying Chinese cabbage. Wouldn't it be a big deal to spend a lot of money to buy a fake?

  According to the follow-up report on the WeChat official account of "China Market Supervision News", a professional media in the field of quality supervision, Changsha International Finance Center is a high-end shopping mall. There are counterfeits in high-end shopping malls.

  Consumers use legal means to safeguard their legitimate rights and interests, as it should be.

I just don't know if there are consumers who bought "fake goods" at regular counters before this.

But one fact is certain - after the incident, consumers' trust in the brand and shopping mall counters will be greatly reduced.

LV response: firmly deny the accusation of the plaintiff, has applied for retrial

  On May 20, in response to the "Fake sale incident at LV counters in Changsha", the public relations department of Louis Vuitton responded that the products sold in its global direct-operated stores are all genuine.

Louis Vuitton has firmly denied the accusation, and has applied for a retrial to correct the original judgment.

Public opinion: find out the truth

  In this regard, the above-mentioned "China Market Supervision News" WeChat official account article believes: In fact, this may be an opportunity - to find out the truth - let those who are clear become clear, and those who are turbid become turbid.

Where is the problem?

Regarding this matter, both businesses, consumers, and the general audience need a truth.

Being responsible not only for businesses and brands, but also for consumers and audiences is the proper meaning of fairness and justice.

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