Zhongxin Finance, May 22, the "Audi Xiaoman advertisement plagiarism" was screened.
On the 22nd, Audi issued a statement apologizing to Andy Lau, Peking University Mange and related parties for the ineffective supervision and lax review in the incident, and removed the relevant video.
Illegal infringement is no small matter.
The impact of the incident will not be eliminated in a short period of time with an apology, and the responsibilities of the parties concerned cannot be exempted.
At present, the protection of intellectual property rights stimulates the imagination and creativity of the public and better promotes economic and social development.
Brand companies relying on "plagiarism" for marketing, not only cannot achieve the effect of promoting the brand, on the contrary, the more the copywriting is on the screen, the greater the negative social impact, and the more embarrassing the brand image.
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