She emphasized that her e-commerce platform provides a mix of advanced technology solutions

Dubai Trade looks to new markets in Africa by the end of this year

  • Dubai Trade launched the platform in the UAE, Rwanda, Kenya, and finally in Tanzania.

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  • Mahmoud Al Bastaki: “The platform is an opportunity for local companies to transform into international institutions to facilitate their access to new markets in Africa.”

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Chief Operating Officer of Dubai Trade, Mahmoud Al Bastaki, said that, “As part of its efforts to facilitate the trade movement, (Dubai Trade) launched the e-commerce platform (DUBUY.com) destined for the African region, as a global market for e-commerce between companies, as the platform aims to Increasing wholesale trade in the international and local markets in which we operate.”

He added, to "Emirates Today", that "the platform provides an opportunity for local companies to transform into international institutions by facilitating their access to new markets in Africa, the Middle East and the rest of the world," explaining, "We are looking to new markets, with the aim of expansion, and facilitating the achievement of the growth goals that Local companies aspire to him.”

Al Bastaki continued: “The (DUBUY.com) platform is distinguished from other e-commerce platforms as it opens the way for us to help and support local companies and governments in efforts to develop local economies,” adding: “We launched the platform in the UAE, Rwanda, Kenya, and finally in Tanzania in March 2022, and we seek to make more progress, to enable several strategic markets in Africa by the end of this year.”

Competitive Products

In addition, the platform provides Tanzanian trading companies with access to more competitive products to improve the feasibility of their imports, and helps them sell wholesale products across a variety of categories locally and abroad.

The platform provides users with a unique combination of dbworld’s advanced technology and infrastructure solutions to address many of the key challenges in the growth of e-commerce in Africa, including enhancing the reliability of commitments, implementing secure financial transactions and facilitating the safe movement of goods.”

trade sector

Al Bastaki said that “in a survey conducted by (DB World) in 2022 on the transformation of the trade sector, total exports from Africa are expected to grow by 22% during the next 12 months, while total imports to African countries will grow by 15%.

50% of those surveyed in Africa said they are already seeing these increases due to the increased demands from new markets and the need to expand operations in them.

"The platform provides an opportunity for local companies to transform into international institutions by facilitating their access to new markets in Africa, the Middle East and the rest of the world," he said.

We are always looking to new markets, with the aim of expanding, and facilitating the achievement of the growth goals that local companies aspire to.” He added: “After successfully launching in Kenya and Rwanda last year, the latest expansion of the platform came in Tanzania, to contribute to empowering the online business community, and it currently includes More than 9,000 active merchants.

He added: “Today we have eight stations in the African continent, and three more stations are under development, as we aim in 2022 and beyond to continue building vibrant business communities by expanding in East Africa and across the continent, and enabling local companies to thrive by giving them the possibility Access to effective digital tools.

Al Bastaki explained: “The African continent needs the benefits that global trade can bring to it, and there are huge opportunities available on the continent.

It needs a wide network of integrated logistics infrastructure to promote trade between the countries of the continent at reasonable prices, with the availability of corridors linking the landlocked areas to the coast, supported by a world-class digital and physical infrastructure.”

Inter-delivery

He said: “Our ability to deliver integrated intra-trade delivery from one point to another in African countries helps us unleash the growth of trading companies on the continent, through improved supply chains, a strong online presence, with digital access for businesses of all sizes by ensuring that Goods are secure, handled by a leading global logistics provider from start to finish, using a single portal that provides all types of supply chain solutions.”

Al Bastaki said: “The pandemic and the stranding of the Ever Given in the Suez Canal in 2021 demonstrated the vulnerability of global supply chains that have been adjusted to deal with unexpected bottlenecks in this area,” adding: “We see that commercial companies will increasingly respond to supply chain flexibility, By diversifying both supply bases, and resetting their supply chains.

According to the “Transformation of the Trade Sector” survey conducted by DB World in 2022, 27% of African business owners reported that they are reshaping their supply chains, with a focus on securing shipping lines and alternative logistics providers.

He continued, "We are facing a rapid transition to relying on digital tools to improve the flow of trade. Not only is the physical infrastructure required for a seamless supply chain, we also need an integrated digital world to help improve shipment control and enhance the necessary efficiency."

And he stated that “in addition to the huge and potential growth, we see in e-commerce an opportunity to promote globalization and promote developing economies around the world.

Easy access to e-commerce and logistics solutions with just a few taps on a smartphone can provide small businesses with access to markets around the world, and allow individuals to access high-quality goods, thus improving livelihoods.”

• Freight Transport Challenges

"The transportation of goods can be a challenge for companies, and it is often related to the high costs and uncertainties related to shipping, not to mention the difficulties associated with transporting goods through customs," said Mahmoud Al Bastaki, chief operating officer of Dubai Trade.

He stated that "the pandemic has caused significant and unprecedented fluctuations in our sector, like many sectors around the world, but at the same time the pandemic has accelerated digitization efforts around the world, and the e-commerce sector was growing at a steady pace before the pandemic, but the closures caused the acceleration of those efforts." significantly.”

And he indicated that, according to Statica, global e-commerce sales exceeded $4.28 trillion in 2020, an increase of 27.6% over the previous year.

During 2022, e-commerce revenue is expected to grow to $5.4 trillion.

• Smart Trade

Mahmoud Al Bastaki, Chief Operating Officer of Dubai Trade, said, “(DB World) is the leading global provider of smart logistics solutions that facilitate the movement and activities of trade between countries of the world. We have a global network consisting of 190 business units, distributed in 69 countries across continents. The Six World, covering marine services, inland stations and industrial complexes, in addition to solutions that rely on advanced technologies.

Al Bastaki added: “We benefit from our distinguished resources and extensive knowledge to develop innovative digital solutions that serve the global trade movement.

In addition to our world-class infrastructure, our suite of efficient and innovative digital products and smart business solutions ensure the positive and sustainable impact of our business on the economies and societies in which we operate.”

• Growth of emerging economies

DB World recognizes, from its global leading experience, that ports and free zones are essential to drive the growth of emerging economies, such as those of Africa.

Trade with Africa must take on a new direction, beyond just extracting goods from the continent to selling ready-to-use goods.

For Africa to thrive, foreign investors must help local companies become manufacturers and exporters themselves.

• The platform aims to increase wholesale trade in the international and local markets in which it operates.

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