During this time, Shanghai resident Wen Xin placed an intra-city group purchase of a flower e-commerce company, 69.9 yuan per box (including 3 bunches of peonies). Since five boxes were delivered in any area in Shanghai, she thought it was troublesome to collect the order, so she bought it directly. 5 boxes.

　　520, in the days of the homophonic "I love you", the flower business in Shanghai is also slightly different in terms of price and delivery.

Due to insufficient supply and poor logistics, the price of roses, a straightforward expression of love, can triple.

　　The offline store has less than 50 bundles in stock

　　Mei Wei wanted to find cheap flowers, but it wasn't easy.

Community group buying is an important channel for material security in Shanghai.

　　"Now to sell flowers in Shanghai from other places, you can only take a large-scale road. For example, several bases can collect orders to sell in Shanghai, either by connecting with the head of the community, or by connecting with the community through a flower shop." Mei Wei said.

　　Mei Wei is a group leader. During the lockdown, she organized two group purchases of peony and roses.

At this time in previous years, she would order directly from a fixed supplier. This year, due to the epidemic, she chose the group purchase channel.

　　"Because I was dealing with new merchants for the first time, I didn't dare to open a large group. Flowers are prone to quality problems." Mei Wei said that in the end, about 20 people were grouped in a single order, and they did not make money according to the cheap group purchases close to the wholesale price. .

　　Some offline flower shops started construction soon, and the stocking was not sufficient.

　　"Now Shanghai's shipping capacity is tight, and express delivery is not easy to arrange. There is no way to call a car for delivery. All the guaranteed vehicles we deliver must have a pass." Yicai reporters asked stores on multiple platforms on the 19th, and most of them said that because of the epidemic There are not many flowers in stock, and the stock of the day may add up to less than 50 bunches, and they will be taken off the shelves when they are sold out.

　　"I'm planning to stay overnight tonight, and more than 200 orders have been sold, and now there are still more than 100 orders that have not been completed." On the evening of May 19, an employee of a flower shop in Shanghai told the first financial reporter.

　　The above-mentioned clerk said that the number of orders in previous years was basically two or three times that of the current one. "In the past, there were many orders from the student party in 520, but now it is not convenient for schools to receive express delivery. Basically, there are many orders from the public." Another flower shop also said that in previous years, Usually there will be one or two hundred orders, but today (May 19) only a few dozen orders of flowers were received.

　　While the number of orders is decreasing, the supply of flowers is not sufficient.

　　"The situation is special. The delivery fee for the epidemic is very expensive. The shipping fee from Kunming to Shanghai has increased a lot. If the Shanghai site is delivered to the customer, the shipping fee will be more expensive than usual." The above clerk said that it is not easy to buy goods.

　　Logistics prices have tripled

　　Under the circumstance that the business of offline flower shops is cold, some online platforms have ushered in an increase in orders.

　　The data provided by Dingdong Maicai shows that from May 18th to 20th, the overall pre-sale volume of roses on the platform doubled compared with the same period last year, of which the pre-sale volume in East China has exceeded one million sticks, and the rose package was sold on 19 It was sold out a few days ago; the pre-sale of roses in Beijing exceeds hundreds of thousands.

Ele.me data shows that during the "520" period in the past three years, the average annual growth of flower orders through "takeaway teaser" has more than doubled.

Among them, consumers in Shanghai, Hangzhou and Beijing rank among the top three in the country in terms of orders for takeaway flowers for their loved ones.

　　Most of the flowers in China are produced in Yunnan, and it is not easy to transport flowers from Yunnan to Shanghai at present.

　　"In the past, it was transported directly from Yunnan to Shanghai by cold chain truck, but now it needs to go through Shaoxing, Zhejiang, and after secondary packaging processing in the Shaoxing Flower Processing Factory, the flowers are transported to Shanghai." Yu Shui, the person in charge of Dingdong Shopping Flowers told me The first financial reporter, the transportation price from Yunnan to Shaoxing, Zhejiang is not much different from usual, and the price from Shaoxing to Shanghai has increased by 2 to 3 times.

　　Red roses are the best-selling and most expensive on Valentine's Day.

The production area of ​​roses is mainly in Yunnan. Recently, the temperature in Yunnan has dropped compared with previous years, and the number of roses in bloom has decreased.

In the case of insufficient supply, the purchase price has risen.

　　"The annual purchase quantity and price will be signed with the cooperative base. During holidays, the price will increase by 10% to 20% on the basis of the usual price." Yu Shui said that the purchase cost of other companies in the market will increase by 2 to 3 times.

　　With the increase of purchase price and transportation cost, the sales price will naturally also "rise".

　　"If it is a daily bouquet of 10 roses, it will cost about 30 yuan; when it is a festival, it will be packaged as a gift bouquet, and the price will be doubled. During the 520 this year, the price of 11 roses is 129 yuan, and other friends sell about 159 yuan. Yu Shui said that due to the festive atmosphere, although the price has doubled by 2 to 3 times, gift bouquets sell the fastest.

　　On a takeaway platform, the reporter saw that the price of packaged gift bouquets (11 red roses) in many flower shops is generally 300~400 yuan. A clerk introduced that a bouquet of A-grade roses sold now is more expensive than usual. Around 60-70 yuan, plus shipping, the price reaches 315 yuan.

　　The high price did not resist the enthusiasm of people to buy flowers, because it was placed too much emotion.

　　"During the lockdown period, apart from eating and drinking every day, I felt like a tool man and lacked some spiritual things, so I just wanted to buy some flowers to entertain myself." Wen Xin told Yicai.com.