China News Agency, Beijing, May 19 (Reporter Yan Xiaohong) The 2022 China New Car Purchase Intention Study released by JD Power (Jundi), a consumer insight and market research agency, on the 19th shows that the brand influence of independent new power brand cars has increased significantly. The biggest progress was made; the intentional purchase rate of independent new forces also increased the most, which promoted the overall further improvement of the intentional purchase rate of self-owned brand cars.

　　The research report found that the brand influence score of self-owned new power brand cars increased by 52 points, the biggest improvement, ahead of traditional self-owned brand cars (up 38 points) and international brand cars (up 24 points).

　　At the same time, the intentional purchase rate of self-owned brand cars has further increased, with 53% of potential customers intending to buy self-owned brand cars.

At the same time, among the self-owned brand cars, the intentional purchase rate of new power brand cars increased more significantly, reaching 67%.

Intentional purchase rates of other car series declined.

　　The report pointed out that with the "new four modernizations" leading the rapid changes in China's auto industry in recent years, the performance of independent new brands of automobiles has continued to strengthen, driving the overall upward momentum of independent brand automobiles.

Fundamentally, it is the innovative behavior based on key technologies and the actual needs of consumers that quickly, effectively and continuously brings vitality to the brand.

Positive feedback from consumers reflects an increase in trust in "Made in China".

This also puts forward higher requirements on how to effectively compete in the Chinese auto market, especially in the field of new energy.

　　In addition, the research report also found that the intentional purchase rate of new energy vehicles in the Chinese market has further increased: the share of intentional purchases of new energy vehicles in 2022 will be as high as 27%, of which the share of intentional purchases of new energy cars will increase more significantly.

In the new energy vehicle market segment, the intentional purchase rate of medium-sized pure electric vehicles has increased the most, and the consumption upgrade trend of the new energy vehicle market is obvious.

　　The development potential of new energy vehicles in third- and fourth-tier cities is relatively large: the experience and awareness of new energy vehicles are positively related to the purchase intention rate.

The higher the awareness of new energy vehicles, the higher the intentional purchase rate.

Compared with first- and second-tier cities, potential customers in third- and fourth-tier cities have significantly lower experience and awareness of new energy vehicles.

Therefore, for the development of the new energy market, third- and fourth-tier cities may have great potential.

　　According to the report, the "post-95s" group has the highest rate of intentional purchase of independent brands; compared with other age groups, "post-95s" value intelligence when purchasing a car; in addition, "post-95s" also care most about the "appearance" of vehicles .

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