With the issue of mass disposal of clothes, using AR = augmented reality technology, we will communicate a new service that allows you to check the design and texture of clothes from the screen of your smartphone as if you had a product in front of you. It will be developed by a major company and will be put into practical use by the end of the year.

The service developed by KDDI, a major telecommunications company, uses AR technology to display the mannequin wearing the product on the screen when the QR code of the clothing product is read with a smartphone.

Then, by operating the screen or moving the smartphone, you can see the clothes from various angles, and you can check the design and texture of the material in detail as if you had the product in front of you. I can.

The company says that by utilizing this service, it will be easier for customers to shop even for products that are not in the store, which will lead to a reduction in inventory and unsold items. I have decided.

According to a survey by the Ministry of the Environment, the amount of unsold or discarded clothing in Japan is estimated to be about 60,000 tons, and the environmental impact of excessive inventory and mass disposal has become an issue. Katsuhiro Uetsuki, General Manager of the XR Service Planning and Development Department, said, "I want to utilize digital technology to reduce unsold clothes as much as possible."