Camping is on fire, tents are hot, adults are having fun
How long will camping become popular overnight?
Large lawns, rattan baskets, and plaid placemats can no longer meet people's needs for outdoor picnics.
This year, "everyone who can play is camping."
Whether it is under the galaxy, by the sea of clouds, or in the wilderness or among the woodlands, a tent is standard, more refined, and a small string of dim and dim lights will be hung.
People use the "moving-style" camping method to get close to nature and love life.
Whether it's for real enjoyment or follow-through participation, camping is really hot these days.
senior player
Usually free AA system to organize camping activities
Piano music is flowing from the car speakers, and a group of people are leisurely moving under the sky.
Someone was busy preparing food for their companions. Pieces of steak squeaked on the stove, a large goose was braised on the cassette stove, and the tempting aroma filled the air.
On the lake not far away, people paddle boards in twos and threes, fully feeling the charm of nature.
Those who took a break sat on folding chairs and sipped tea.
Two bottles of red wine are soaking in the shallow water by the lake, waiting for the best drinking moment.
On May 8, the reporter followed a team to a sparsely populated reservoir in Huangpi to experience wild camping.
Although they are in the wilderness, the camping life is full of delicacy. The team members said that behind the "specialty" is everyone's love for life.
"The pursuit of going out for camping is to be close to nature." Team member Zheng Yongjun (pseudonym) has been playing self-driving cars, and especially likes to take some challenging routes.
Under the conditions of the epidemic, he began to look for some new ways of exercising.
In 2021, under the introduction of a friend, he began to get in touch with camping and quickly grew into a senior player.
There are more than 100 people in the camping circle where Zheng Yongjun is located, from all ages and occupations. Everyone usually organizes camping activities when they are free.
"We don't ask about names, don't ask about occupations, mutual exemptions, and fee AA system."
The campsites of Zheng Yongjun and others are quite special. They basically choose the suburbs far away from the city center. The less populated the better.
In recent years, their footprints have been left around large and small reservoirs in Wuhan.
Starting from the city center, it took more than 2 hours to finally arrive at the destination, and each car was full of camping equipment.
There were no trees by the lake, so everyone parked the off-road vehicle horizontally by the lake and opened the trunk of the car to support the tent.
For this camping, Zheng Yongjun specially brought a new tent, but it was not easy to set up. A few people worked hard to set it up according to the instructions.
The reporter noticed that it took almost two hours to complete the construction of the entire campsite.
After setting up the tent, it is time for everyone to enjoy life.
Many people bring their own paddleboards and enjoy rafting on the lake after putting on life jackets.
Some people also choose to hike on the surrounding hills, enjoying the wildflowers and grasses along the way. From time to time, a hare or a pheasant with colorful feathers will pop out of the grass.
"I like this way of life very much." Hu Ping, a 36-year-old team member, is an associate professor at a university. This is her first time to participate in field camping activities.
"I have also recommended it to many friends and colleagues, but everyone thinks that it is too difficult to go camping in the wild." Hu Ping said, "They prefer to set up a tent in the park on weekends and enjoy parent-child time."
normal family
Everything to eat is prepared according to the network list
Compared with the "Zheng Yongjuns", the camping of Yang Ke and his friends was hasty and hasty.
There is still a week before the "May Day" holiday, and Yang Ke and his friends are discussing where to go during the holiday.
A friend joked, "Everyone who can play is camping."
In order not to be abandoned by the new way of life, everyone decided to go camping.
Following Xiaohongshu, they bought a one-stop shop for sky screens, egg roll tables, fishing chairs, camping stoves and other equipment. Even "what to eat in camping" was prepared according to the online list.
For the camping site, they chose the Jinyinhu Greenway near their home. This greenway at their doorstep, which they once thought was a niche and unpopular, is now filled with campers' tents and canopies.
Under the scorching sun, everyone set up the tent and set up the barbecue grill.
The men sat in front of the stove smoky and grilled skewers, and the women laid out marinated vegetables, fruits and cakes brought from home.
After the day was over, Yang Ke's wife posted a circle of friends. The pictures of Jiugongge were all retouched pictures. The steaming skewers, the delicate cakes on the wooden table by the lake, and the children playing happily on the grass. Running, everything looks like a beautiful picture of man and nature coexisting in harmony.
During the interview, Yang Ke ruthlessly exposed these beauties.
"The sun was shining that day. When I lifted the barbecue stove with my friends, I burned a big bag on my arm. When I got home, I felt that I had heat stroke." In Yang Ke's opinion, he was the one who was camping on the greenway in front of the house. An extension of the living room.
Yang Ke asked the reporter, "Why can't you just lie down on the sofa and take a peaceful nap instead of lying in the tent?"
But when a reporter asked Yang Ke how he planned to spend the Dragon Boat Festival holiday, he thought about it for a long time and replied, "Do you want to continue camping?"
"Why go camping?" On the Weibo and Xiaohongshu platforms, the answer that was liked by many netizens was "camping is an adult's 'playing home'".
Long-distance travel has become a luxury, and camping around the city provides everyone with a rare moment of rest.
As many netizens lamented, "camping is a replacement version of travel", fulfilling half of people's long-distance travel wishes.
Scenic area manager
"Check-in camping"
The transition to "moving camping"
Camping bases are the first to feel the arrival of camping fever.
In 2017, Yunwu Mountain Scenic Spot began to try tent camping. 40 light luxury tents were built beside the reservoir outside Yunwu Mountain Scenic Spot. A promising project was unexpectedly popular.
Since 2018, tourists have begun to share photos of the Yunwushan camping base on the Xiaohongshu platform. Since then, the orders for camping tents have become increasingly tight, and "holidays are full."
Wang Lianjie explained that there are two ways to choose "exquisite camping" that people like, one is that the campsite provides good equipment, and tourists only need to "check in with a bag"; the other is to bring a full set of equipment and stuff a car, " Moving Camp".
Now, more and more young people are more inclined to "moving camping".
In the end, Yunwu Mountain Scenic Area decided to transform from "camping with a bag" to "moving camping", providing free camping sites for tourists to set up camps, and relying on free camping to attract tourists to buy tickets to enter Yunwu Mountain Scenic Area.
Similar to the prediction of the scenic spot, free camping has achieved drainage for the scenic spot. "Seventy to eighty percent of campers will buy tickets to enter the scenic spot."
Wuhan Yaojiashan Tourist Scenic Spot has been providing camping services for nearly 6 years. Sun Haiying, deputy general manager of the scenic spot, told reporters that it was not until last year that the scenic spot began to realize profitability due to the rise of camping fever.
In the past six years, the camp has received a total of about 90,000 tourists. In July and August last summer alone, the camp received over 10,000 tourists, accounting for 1/9 of the total number of tourists in the six years.
Different from the harsh conditions of traditional wild camping, the new generation of campers pay more attention to comfort, delicacy, sentiment, and most importantly, taking good-looking photos.
The tent is the foundation, the canopy is the standard configuration, and the must-haves are beautiful tableware and net red wine. Some people even bring hand-grinded coffee pots to make coffee.
This type of camping is called "exquisite camping" or "wild luxury camping".
industry professionals
Camping will get hotter than it is
According to the "May Day" data released by the Xiaohongshu platform, the popularity of camping has risen sharply for three consecutive years.
Following the 290% year-on-year increase in search volume during the "May Day" period in 2020 and a 230% year-on-year increase in the "May Day" period in 2021, the camping-related search volume on Xiaohongshu during this year's "May Day" period increased by 746% year-on-year.
"Why is camping suddenly popular?" In a topic poll initiated by a media, more than 30% of netizens believed that there was no need to travel long distances, and there was no need for too high costs; nearly 30% of netizens believed that the good spring should not be let down and go out to relax; there are also netizens. I think that this is just a commercial marketing, and the exquisite photos of literary fans win the circle of friends.
"The camping craze can be seen as a transcendental change from last year's picnic craze, and it also reflects the willingness of young people to be close to nature without being completely divorced from modern life." Sun Haiying analyzed to reporters that compared with traditional camping methods, "exquisite "Camping" is not only a way of outdoor accommodation, but also a combination of outdoor camping and modern life, which is a kind of life aesthetics and a life attitude.
According to data from iiMedia Research, the number of campers in China has reached 360 million, of which exquisite camping accounts for 20% of the total number of campers.
Camping fever seems to be "popular overnight", how long can "exquisite camping" be popular?
During the interview, many people also wondered, is the current camping craze a peak or a new starting point?
The relevant person in charge of the Wuhan Tourism Association said that the camping industry has just started.
The person in charge analyzed that there are many reasons for the rise of camping craze.
First, due to the impact of the epidemic, scenic spots have been closed, and a large number of citizens with travel and leisure needs have greatly limited their choice of locations; second, camping is a method that is very consistent with modern consumption concepts.
Participating in camping activities, the cost is low, the consumption threshold is not high, and you can easily get close to nature.
Regarding the trend of camping fever, the relevant person in charge of Wuhan Tourism Association said that with the change of people's tourism consumption concept, more and more families and people will choose this method; at the same time, with the further optimization of relevant conditions, especially With the popularity of RVs, camping will get hotter than it is now.
After three or five years, camping may have become a way of life to be continued.
Reporter Shi Qiang Zhang Weiner