Where is the "breaking circle" effect of RV tourism
□ Affected by the epidemic, consumers are more pursuing the tourism scene of "small gathering and large space", so RV travel has received more attention.
□ With the transformation and upgrading of the tourism industry from sightseeing tourism to leisure and vacation tourism, it is necessary to further enrich and improve the corresponding infrastructure and public service configuration.
The weather is getting warmer, and camping products in the tourism market are getting hotter, which makes camping's good partner - RV into the field of view of more people.
According to Yang Guanghui, the head of the vacation product operation of Qunar.com, the current domestic mainstream camping RVs range in size from 10 square meters to 50 square meters, and the conditions of RVs are better than tents.
Data shows that since the beginning of this year, the number of RV camping reservations on the Qunar platform has increased by 20% compared with the same period last year. Cities with high RV camping reservations include Huizhou, Guangzhou, Chengdu, and Chongqing.
Some online travel platforms have taken advantage of the situation to launch special RV travel products.
According to reports, since the beginning of this year, the bookings of travel products including RVs on the Qunar platform have increased by 30% compared with last year.
Zhang Ye, head of the car business of Fliggy.com, introduced that the supply of RV travel products on the Fliggy platform is constantly enriched. During the "May Day" holiday that just passed, the bookings of RV travel products increased by 32% year-on-year, and the average unit price increased by about 50% year-on-year. Thirty percent.
Zhang Ye analyzed that with the development trend of domestic tourism consumption focusing on experience and personalization, especially since the outbreak of the epidemic, consumers' demand for safety and privacy has increased, and the effect of "breaking the circle" of RV travel is very obvious.
Liu Hanqi, secretary general of the Self-driving Tour and Camping RV Branch of China Tourist Vehicle and Boat Association, believes that due to the impact of the epidemic, consumers are more pursuing the tourism scene of "small gathering and large space", and RV tourism has received more attention. The demand for high-quality tourism products and diversified tourism destinations is increasing.
According to industry insiders, the development of RV tourism is being encouraged by a new round of favorable policies, and the prospects are promising.
It is mentioned in the "14th Five-Year Plan for Cultural and Tourism Development" that it is necessary to promote the construction of self-driving car camps and routes; identify a number of high-level self-driving car camps, promote high-quality self-driving travel routes, and support camps to reasonably set up supporting services facility.
From April 1 this year, the newly revised "Regulations on the Application and Use of Motor Vehicle Driving Licenses" have been officially implemented, and the driving license has added a light-duty tractor-trailer permitted type (C6).
Since then, the light-duty trailer RV has driving regulations on the road, which provides a safety guarantee for the healthy development of RV tourism.
Liu Hanqi said that in recent years, my country's RV tourism has gradually emerged, and the number of RVs has grown from a few thousand 10 years ago to 200,000. However, quality RV tourism is not enough to have a car, and it needs supporting facilities such as RV camps. accomplish.
"my country's tourism industry has developed for more than 40 years, and tourism infrastructure and public services are basically configured according to group sightseeing tourism. Now with the transformation and upgrading of tourism from sightseeing tourism to leisure and vacation tourism, new formats including RV tourism continue to emerge. Therefore, It is necessary to further enrich and improve the corresponding infrastructure and public service configuration.” For example, RV tourism requires more necessary supporting facilities and services such as RV camps, docking camps, water and electricity supply, and sewage discharge.
In addition, the gameplay of RV tourism is different from general tourism, which requires unique destinations and routes, as well as skills in RV camping.
Liu Hanqi said that there are not enough RV tourism operating companies at present, and the R&D team of RV tourism products is growing. "I hope relevant departments can work with enterprises to do a good job in planning and supporting, and promote the enrichment of RV tourism products as soon as possible, so that more people can enjoy RVs. The joy of traveling".