From China to the world finance helps brands to leapfrog

  Traditional brands have been revived, and emerging brands have emerged one after another. In recent years, domestic consumers have increasingly recognized Chinese brands.

  In fact, in the process of domestic products becoming the preferred choice of consumers, the power of finance cannot be ignored, and the role of a regulated, open, transparent, dynamic and resilient capital market and financial market is particularly critical.

So, how does finance help Chinese brands innovate and develop?

  Brand awareness is inseparable from the help of the financial market

  In recent years, the market has set off a wave of "domestic products", and Chinese brands have attracted more and more attention from consumers.

For example, the old clothing brand China Li Ning borrowed the new national tide to revive new vitality; the new beauty brand Huaxizi borrowed Chinese elements to continuously launch new explosive products; even in the development of new energy vehicles, domestic brands such as Weilai and Xiaopeng have also been affected. Consumers favor.

  Data research also verifies the rise of Chinese brands.

According to the "2020 Chinese Enterprise Brand Development Research Report" released by Junzhi Strategic Consulting, up to 80% of the respondents believe that the influence of Chinese brands is on the rise due to multiple factors such as product quality or service improvement of Chinese enterprises.

  Shell Finance reporter learned that the foundation of corporate brand building needs to pay attention to "three degrees" - popularity, reputation and loyalty.

Among them, popularity is the most basic condition of a brand, and the backside of popularity is inseparable from the blood transfusion of capital and the help of the financial market, especially in the current increasingly fierce market competition.

  "For the growth of Chinese enterprises and brand development, firstly, capital further accelerates the growth rate of Chinese enterprises and brands, and shortens the time from start-up to maturity; secondly, it promotes the discovery and healthy growth of enterprise value, and capital is concentrated in high-quality products. It will also further promote the continuous optimization of the management and operation system of small, medium and micro enterprises." Chen Li, chief economist of Chuancai Securities and director of the research institute, pointed out.

  Zhou Guoming, a senior practitioner of the institution, told Shell Finance reporter that, in simple terms, the entry of capital can help enterprises become bigger and stronger.

  In Zhou Guoming's view, the influence of capital can be seen from three aspects: one is to increase the enterprise's disposable funds and accelerate the development of various underlying capabilities of the enterprise; the other is to help enterprises plan their development paths, especially the capital market development path and provide corresponding suggestions The third is to provide enterprises with value-added services such as customer development and executive recommendation.

  The development of the capital market has entered a new stage in an all-round way

  "The development of Chinese brands is inseparable from the smooth growth and cultivation of small, medium and micro enterprises." Chen Li pointed out.

  The growth and development of small, medium and micro enterprises cannot be separated from the help of capital.

In recent years, my country's capital market has developed rapidly. According to statistics released by the exchange, the total number of listed companies in China has grown from 2,422 in May 2012 to more than 4,700 at present, with an average annual growth of 230; the total market value has also increased from 24 trillion. Yuan has grown to 80 trillion yuan today, and the total market value at the end of last year once exceeded 90 trillion yuan.

  According to public data, as of the end of December 2021, there were 6,932 companies listed on the New Third Board and 38,100 companies listed on the national regional equity market (23,400 joint-stock companies). These two mainly provide equity financing services for the majority of small, medium and micro enterprises. , and the vast majority of enterprises are private enterprises.

  "The difficulty of financing start-ups is still a problem that needs to be solved in my country's financial market in the future. This is mainly due to the weak management foundation, high operating risks, and outstanding moral hazard of start-ups, which lead banks and non-bank financial institutions to issue loans to start-ups. , the willingness to invest is low." Chen Li pointed out that the registration system reform has helped more small and medium-sized science and technology enterprises that meet the listing requirements to achieve direct financing.

  In fact, in order to solve the problem of difficult and expensive financing for enterprises, my country's financial and capital markets have undergone several reforms over the past 10 years. implementation of the Act.

  In November 2018, news came out that the Shanghai Stock Exchange established the Science and Technology Innovation Board and piloted the registration system. In June 2019, the Science and Technology Innovation Board was officially established, opening the door to the capital market for innovative and entrepreneurial enterprises; in November 2021, the Beijing Stock Exchange The official opening of the market.

At that time, the industry pointed out that so far, the development of my country's capital market has entered a new historical stage of building a capital market with Chinese characteristics.

  Shell Finance reporter learned that with the implementation of the registration system, the reform of the New Third Board, the launch of the Science and Technology Innovation Board and the Beijing Stock Exchange, and the further improvement of the fourth board market system and mechanism, small and medium-sized enterprises can fully combine their own characteristics to enter the capital market and enrich financing. channel to improve the social influence and credibility of the enterprise.

  In Chen Li's view, the Growth Enterprise Market is more inclined to support entrepreneurial and growth-oriented companies, with a wide range of industry categories, and most newly listed companies are small and medium-sized enterprises; the Science and Technology Innovation Board focuses on national strategic fields such as electronics, computers, medicine and biology At the same time, the Science and Technology Innovation Board has also appropriately relaxed the requirements for profitability, so that technological innovation enterprises that develop rapidly and have a certain industry status, but cannot achieve profitability in the short term, have the opportunity to be listed on the Science and Technology Innovation Board. The small and medium-sized enterprises that are "special new" pay more attention to the innovation and growth of enterprises.

  Among them, the establishment of the Beijing Stock Exchange has opened the door of capital for many smaller, newer and earlier small and medium-sized enterprises in China to go public, helping them to mature.

  Judging from the "transcripts" of the first annual reports of 89 companies listed on the Beijing Stock Exchange, in 2021, the companies listed on the Beijing Stock Exchange will achieve a total operating income of 66.89 billion yuan and a net profit of 7.25 billion yuan, a year-on-year increase of 31.1% and 23.8% respectively.

88 listed companies achieved profitability last year, with a profit margin of 99%, which fully reflects the strong resilience and vitality of small and medium-sized enterprises.

  In order to adapt to the development of modern finance, my country reformed and improved its financial regulatory framework in 2018.

At that time, the National People's Congress passed the "Organization Reform Plan of the State Council", established the China Banking and Insurance Regulatory Commission, and integrated the two institutions of the China Banking Regulatory Commission and the China Insurance Regulatory Commission into one institution.

So far, my country's new round of financial regulatory reform framework has been formally established, which can be summarized as "one committee, one bank and two committees", namely the Financial Commission, the Central Bank, the China Banking and Insurance Regulatory Commission and the China Securities Regulatory Commission.

  In addition, my country has continued to promote the construction of the rule of law in the capital market and improve the level of the rule of law in the capital market. The new Securities Law came into effect on March 1, 2020.

Industry insiders pointed out that in the process of exploration and improvement, we have gradually embarked on a path of building the rule of law in the capital market with Chinese characteristics.

For example, a securities class action system suitable for my country's national conditions has been established, the protection of investors has been strengthened, and there has been "zero tolerance" for illegal acts.

  Today, the number of Chinese investors exceeds 200 million. The Shanghai Stock Exchange, the Shenzhen Stock Exchange, the Beijing Stock Exchange and the Hong Kong Stock Exchange have created a regulated, transparent, open, dynamic and resilient capital market for the majority of small, medium and micro enterprises. It has created the soil for growth and growth, and also sowed the seeds of hope for the development of Chinese brands.

  Chinese enterprises seize the opportunity and gradually go international

  Data shows that in 2011, 69 companies in China were among the Fortune Global 500. In 2021, the number of companies in mainland China (including Hong Kong) ranked first for the second consecutive year, reaching 135, an increase of 11 over the previous year. Including companies from Taiwan, China, a total of 143 Chinese companies are on the list.

  From the perspective of the development of the world's top 500 companies, big brands need more capital to go abroad, and mergers and acquisitions, integration and other means are used more frequently.

  The influence of Chinese companies overseas continues to expand, and at the same time, the environment for Chinese companies to go overseas is also constantly being optimized.

  The report of the 18th National Congress of the Communist Party of China in 2012 pointed out that a more proactive strategy of opening up must be implemented and the pace of "going out" must be accelerated.

  According to the report of the globalization think tank, due to the impact of the financial crisis, a large number of investment and M&A opportunities have emerged around the world.

Chinese enterprises seized the opportunity and achieved leapfrog development.

In 2015, the foreign direct investment of Chinese enterprises achieved a historic breakthrough, ranking second in the world and surpassing the level of foreign investment attracted during the same period, becoming a net capital exporter.

  In 2018, the Ministry of Commerce and the National Development and Reform Commission successively issued a series of documents such as the Interim Measures for the Recordation (Approval) Report of Outbound Investments, and the Opinions on Guiding the Healthy Development of Outbound Investment and Financing Funds, to solve the institutional and mechanism problems that restrict the development of outbound investment and stimulate enterprises. Investment Vitality.

  According to the 2020 Statistical Bulletin of China's Outward Direct Investment, in 2020, against the backdrop of a nearly 40% drop in global outward FDI flows, China's outward FDI flows bucked the trend, reaching US$153.71 billion, a year-on-year increase of 12.3%, the first time It ranks first in the world, accounting for 20.2% of the global share, an increase of 9.8 percentage points over the previous year.

  Beijing News Shell Finance reporter Hu Meng

Keywords: