Zhongxin Finance, May 8 (Zhu Yan) The global civilization of Swiss watches and clocks is the result of thousands of craftsmen's excellence.
Swiss watchmakers carefully crafted every part and polished every process. Officially, because of their pursuit of the ultimate spirit, Swiss watches have been able to civilize the world.
This shows that enterprises need ingenuity.
Ingenuity is an important requirement for commodities to enter the market.
With the development of the economy and the improvement of Internet technology, facing the fierce competition of product homogeneity, if companies do not devote themselves to research and development of unique and innovative products, they will inevitably be eliminated by the market with the increasing number of "later winners".
As a result, the pursuit of ingenuity and excellence has gradually become the requirements of the market for enterprises.
If an enterprise wants to "stand out" in the fiercely competitive market, product innovation and establishment of differentiated advantages are the key choices to gain market share.
Ingenuity is conducive to building brand effects, thereby enhancing the reputation of the company.
The reason why the brand premium is generated is often because the company has gained the affirmation of consumers.
Enterprises won the preference of consumers because of honest operation, which can not only bring high profits to them, but also provide guarantee for their long-term development.
It is true that advocating ingenuity is easy, but implementing ingenuity is difficult.
In today's booming Internet technology and commodity market where "quick fish eat slow fish", the pursuit of "ingenuity" may not allow companies to make quick money, and it is not conducive to companies to improve production efficiency and maximize short-term benefits.
Furthermore, the pursuit of ingenuity is often accompanied by extremely high R&D costs and R&D risks.
For small and medium-sized enterprises that have just entered the market, "insufficient research and development funds" are often the primary factor hindering the refinement of their products.
In addition, because R&D is usually accompanied by great uncertainty and the market risk of "asymmetric supply and demand", once R&D fails, R&D investment will immediately become a "sunk cost", which also makes many people "deterrent" to R&D.
However, the above problem can be solved in the following two ways.
On the one hand, enterprise managers should conduct market research before developing products, accurately grasp the pain points of users, and conduct refined research on products according to their preferences.
On the other hand, enterprises often encounter many problems in the process of pursuing product refinement. They can turn to professionals in related fields to point out the deficiencies in the production process, and do not "build things behind closed doors".
As a result, enterprises formulate production plans and implementation plans, taking into account ingenuity and efficiency, and can often "stand out" among homogeneous products.
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