Discover more new IPs of "Swimming Nearby"

　　According to data from the Ministry of Culture and Tourism, during the "May 1st" holiday, there were 160 million domestic tourist trips across the country, a recovery of 66.8% of the same period before the epidemic; domestic tourism revenue was 64.68 billion yuan, a recovery of 44% of the same period before the epidemic.

　　Under the influence of the new crown pneumonia epidemic, all parts of the country have put forward clear requirements for epidemic prevention and control and inter-provincial travel. Many tourists "can't walk" and "can't get out of the city", and city tours and outings have become the best holiday choices.

Mafengwo's big data shows that the average search popularity of "camping" in various places has increased by more than 130% in the past week; the average search popularity of "self-driving" in various places has increased by nearly 70%...

　　Behind the popularity of "near outing", "city vacation" and "self-driving tour" occupying the Internet's hot search list is the yearning for "poetry and distance" in the hearts of tourists.

How can swimming in the vicinity improve a better experience?

　　Enhance the experience to preserve freshness.

Shooting a "mermaid" blockbuster in the diving experience hall; taking a historical-themed city walk in the explanation; taking a baby to try an immersive cow ranch feeding experience... These are the new "net celebrities" of city travel.

A brand-new travel experience requires novel and unique products to satisfy tourists' psychology of seeking new and different.

The same city, different scenes and different experiences can bring freshness to city tours.

　　Enrich the scene in order to perceive nature.

Traditional country tours and outings are still in the stage of sightseeing in the mountains. Today's young consumers want to find "soul and pulse" in the countryside.

Rural houses have been changed into guest rooms, farming experiences have changed, farms have become landscape gardens, agricultural products have become souvenirs... Farming culture and pastoral scenery are bringing new experiences to rural tourism.

For example, from fishing projects can be derived from eating rural "big pot rice" and purchasing agricultural products.

The integration of the three industries in rural areas driven by tourism is becoming a new highlight of rural revitalization. The key is to increase emerging consumption scenarios and enhance the rural life experience that attracts tourists.

　　Old landscapes expand into new markets.

The traditional tourism model relies on income from tickets, accommodation and catering, resulting in a single consumption channel model and a single tourism experience.

Through the integration of culture and tourism, traditional scenic spots take root in cultural resources and cultural characteristics, realize the integration with culture, art and fashion, combine cultural connotation, life aesthetics, artistic characteristics, fashion atmosphere and tourism functions to create in-depth cultural experience and innovate consumption formats .

For example, exhibition halls and convention centers in cities, leveraging on cultural exhibitions and design weeks, have become new IPs for urban living, and while attracting tourists, a large number of cultural and creative products have also been derived.

　　The epidemic has changed the way people travel, but they cannot stop their longing for nature.

For city tours, it is necessary to keep up with the rhythm of the times and continue to innovate in order to maintain "freshness".

Only by constantly introducing new consumption scenarios, launching new products and services, and meeting the new consumption needs of tourists, can "Internet celebrities" continue to be popular.

　　Shangrui