Accurate delivery promotes demand rebound
During the "May Day" holiday that just passed, various consumer coupons of different types and amounts were issued in many places.
The 100 million yuan consumer coupons in Shijiazhuang City, Hebei, have added cultural, sports and tourism consumption content; the 120 million yuan commercial and trade coupons in Fuzhou, Fujian are divided into two categories: exclusive coupons and general coupons; Guangdong Shenzhen 500 million yuan consumer coupons cover 30 million yuan in figures RMB red envelopes.
In the past two years, consumer coupons have strongly promoted consumption in various places. Now they focus on "returning to the market". We should make full use of the "leveraging" role of consumer coupons to effectively release the potential of the consumer market.
Since the beginning of this year, the consumer market has generally shown a recovery and development trend. At the same time, some unexpected unexpected factors have increased the downward pressure on the economy and brought difficulties to the recovery of the consumer market.
The Politburo meeting held not long ago pointed out that consumption should play a leading role in the economic cycle.
The issuance of various types of consumer coupons in various places is conducive to giving full play to the leveraging effect of "four ounces", forming real purchasing power as soon as possible, and helping related industries and enterprises to quickly overcome the difficult period of the epidemic.
Local governments can also use this to alleviate some of the concerns of consumers, and drive the recovery of the supply side through the rebound of the demand side, thereby smoothing the economic cycle, giving play to the benign mutual promotion between production and consumption, and promoting the accelerated recovery of the economy.
The issuance and use of consumer coupons should be more precise.
In terms of distribution channels, the distribution and management process should be further standardized, so that the subject, distribution channels, and post-event supervision of consumer coupons should be scientifically designed and supervised; in the process of use, the areas of consumer coupon subsidies and subsidies should be clarified. Processes and methods; in terms of delivery areas, we should focus on supporting industries that have been hit hard by this epidemic, and cannot generally issue GSP consumer coupons.
Zhao Ping, director of the International Trade Research Department of the Research Institute of the China Council for the Promotion of International Trade, believes that only by focusing on areas with relatively large losses from the epidemic can fiscal funds play a role in promoting consumption and economic stabilization, and leveraging consumer coupons to stabilize the industry.
The issuance of consumer coupons can stimulate and stimulate consumption in the short term, but it cannot be overly reliant on the issuance of consumer coupons.
To fundamentally play the role of consumption in promoting the economy, we must finally turn to the reform of income distribution, increase residents' income through economic development, further reduce the pressure on residents in education, housing, medical care, etc., so that residents can really consume and dare to consume.
In addition, it is necessary to continuously promote the quality and expansion of consumption, and effectively promote the willingness of residents to consume.
Feng Qiyu