Favorable policies release the energy of automobile consumption

Promotional profit ignites enthusiasm for consumption

  Our reporter Pang Caixia

  "At present, the purchase of new energy vehicles is exempt from purchase tax, and you can also enjoy a purchase subsidy of 8,000 yuan, plus the consumer coupons issued, which are very affordable." In the Guangzhou Grandview Plaza FAW-Volkswagen New Energy Experience Center store, citizen Liu Xiaofang told reporters that she recently Want to buy a new energy vehicle, just take advantage of the "May Day" holiday to have a look.

Before and after the "May 1st" holiday, Guangzhou has fully ignited the enthusiasm of consumers for car purchases by holding the "Auto Consumption Festival", issuing auto consumption coupons, and increasing car purchase indicators.

  In terms of the number of car registrations, Guangzhou has grown steadily at a double-digit growth rate every year. At present, the number of cars in the city has exceeded 3 million.

The reporter learned from the Guangzhou Municipal Bureau of Commerce that since last year, Guangzhou City has seized the Guangzhou International Auto Show and other nodes to implement policies and measures such as "restricted purchases", comprehensive subsidies, vehicle purchase tax concessions, and trade-in for new energy vehicles. The whole year of 2021 Retail sales of automobiles above designated size increased by 11.8% year-on-year.

In the first quarter of this year, Guangzhou's auto consumption continued to pick up, and the retail sales of auto commodities reached 30.955 billion yuan, a year-on-year increase of 9%.

Among them, the retail sales of new energy vehicles increased by 1.2 times year-on-year, and the retail sales reached 8.132 billion yuan.

  Since April this year, the Guangzhou auto market has continued to blow with "warm wind" under the encouragement of the policy combination of Guangdong Province and prefectures.

In early April, Guangzhou launched the "Auto Consumption Festival". During this period, the city held more than 60 series of activities to promote automobile consumption, and promoted the continuous recovery of automobile consumption through cash reduction and exemption, comprehensive subsidies, financial inclusion and other methods.

In May, the Guangzhou Municipal Bureau of Commerce plans to distribute consumer coupons worth 1,000 yuan to customers who purchase cars in the city. The coupons are government subsidies and do not require the sales store to bear the corresponding costs. Anyone who uses a credit card to pay for the car and the payment amount is more than 20,000 yuan. can be received.

  According to the "Several Measures for Further Promoting Consumption in Guangdong Province" released recently, Guangzhou will continue to implement the old car trade-in policy since last year, and scrapped old cars can be subsidized up to 10,000 yuan per vehicle for the purchase of new energy vehicles.

At the same time, the purchase of new energy vehicles is also encouraged.

From May 1st to June 30th, the government will provide 8,000 yuan/vehicle subsidy to individual consumers who purchase new energy vehicles within the scope of trade-in models in Guangdong Province.

During this period, Guangzhou will also add 30,000 car purchase indicators to better meet the needs of the masses for car purchases.

  During the "May 1st" holiday, the policy red envelopes prompted the auto market to usher in a new round of sales peaks.

When the reporter visited the Guangzhou auto dealership, he noticed that the promotion of various auto brands has increased, and the store has a very strong sales promotion atmosphere.

Many Guangzhou citizens took advantage of the "May 1st" holiday to test cars in the store and consult relevant policies.

"During the 'May 1st' period, our store sold forty or fifty vehicles almost every day, which was two or three times the usual sales volume. Many customers came for subsidies." GAC Toyota Sales Store in Tianhe District Sales team leader Li Wang said.

  Li Yong, deputy general manager of GAC Passenger Vehicles and general manager of GAC Trumpchi Sales Company, introduced that during the "May 1st" holiday, Trumpchi promoted consumers' car purchases through multiple channels and multiple means through integrated marketing strategies.

During the "May 1st" period, all Trumpchi models were sold well, with orders exceeding 10,000 units, of which orders for several models such as GS4 and GS4 PLUS increased significantly month-on-month.

Boosting the market requires a combination of moves

  Our reporter Zhou Lin

  Since the end of April, Xiqing District and Jinnan District of Tianjin have launched the issuance of automobile consumption coupons.

Among them, Xiqing District released the first auto consumption promotion activity in 2022, and the total amount of auto consumption coupons will reach 10 million yuan; Jinnan District launched the 2022 Jinnan District International Consumer Season Car Purchase Consumption Voucher Activities, which will issue 8 million yuan of car purchase consumption coupons.

  It is understood that the 2022 auto consumption promotion activity in Xiqing District will be held for 4 months from April 27 to August 31, and 77 auto sales companies will participate.

Zhang Ting, Chief of the Service Industry Management Section of Xiqing District Commerce Bureau, introduced that this event is aimed at individual consumers who purchase new family cars (fuel vehicles or new energy vehicles), individual consumers who purchase new energy vehicles, and individual consumers who purchase cars in installments , Car purchase subsidies and policies are provided by the Xiqing District Government and some financial institutions.

Residents who newly purchase "National VI" standard fuel vehicles or new energy vehicles with less than 7 seats (including 7 seats) of domestic passenger cars from the cooperative car sales companies of the event can enjoy it, and the maximum subsidy for a single vehicle can reach 4,600 yuan.

  The consumption coupon activities in Jinnan District are slightly different.

For the purchase of fuel vehicles and hybrid vehicles, the purchase amount of 50,000 yuan (inclusive) to 100,000 yuan can be subsidized by 2,000 yuan per vehicle; the purchase amount of 100,000 yuan (inclusive) to 200,000 yuan can be subsidized by 3,000 yuan per vehicle; Each vehicle above 200,000 yuan (inclusive) can receive a subsidy of 4,000 yuan.

Li Lianzhu, head of the Market Construction Section of the Jinnan District Commerce Bureau, introduced that the car consumption coupon activity in Jinnan District is applicable to individual consumers who purchase new cars in "applicable car companies" in their own name, and they can also get different amounts of subsidies for the purchase of new energy vehicles.

  In addition, in order to stimulate automobile consumption, some commercial banks in Tianjin also provide services related to credit card car purchase installments and automobile-themed sub-branches.

According to Zhao Yingang, business manager of the credit card business department of CCB Tianjin Branch, at present, CCB's car purchase installment business has cooperated with multi-brand manufacturers, and more than 150 cooperative car dealers of CCB Tianjin Branch in Tianjin can handle it.

The car purchase installment business covers new and used cars (excluding new energy used cars) such as fuel vehicles, new energy vehicles and clean energy vehicles. 5 years) and so on.

  Tian Lihui, dean of Nankai University's Financial Development Research Institute, believes that both car consumption coupons and credit card car purchase installments are expected to promote residents' car consumption, boost the profits of auto companies, and then stabilize employment and stimulate the economy.

  Pan Helin, co-director of the Digital Economy and Financial Innovation Research Center of Zhejiang University International Business School, said that the current method of issuing auto consumption coupons is necessary from the perspective of demand, but it must be guided by the optimization of industrial structure to guide energy conservation and emission reduction.

At the same time, it is necessary to promote the stable operation of the automobile industry chain by ensuring and stabilizing supply, so as to prepare and lay a solid foundation for the recovery of automobile demand after the epidemic.

Improve supporting facilities to stimulate demand vitality

  Our reporter Liu Wen

  During the "May 1st" holiday, auto sales in Hangzhou, Zhejiang Province ushered in a new wave of climax.

Thanks to the support of policies such as car purchase subsidies, local citizens are enthusiastic about car viewing and car purchase.

In a Wuling 4S store in Gongshu District, Hangzhou, it took less than 10 minutes from entering the store to see the car to placing an order. Citizen Zhao Ming bought a Hongguang MINIEV.

  It is understood that according to local policies, from March 26th to May 4th, consumers can enjoy 2,000 yuan or 8,000 yuan of tranches when they purchase non-commercial vehicles with less than 7 seats at 53 designated auto sales companies in Gongshu District. Consumption subsidies, subsidies are borne by the government and enterprises in half.

At present, the Gongshu District government has invested a total of 22.3 million yuan for this car purchase subsidy.

Statistics show that the 12 auto sales companies included in the monitoring achieved sales of 92.95 million yuan during the "May Day" period, a year-on-year increase of 5.4%.

  "The government's granting of car purchase subsidies has played a 'four or two disbursement of a thousand pounds' effect, allowing businesses and consumers to achieve a 'win-win' and inject impetus into the recovery of the regional auto consumption market." Fang Jiyuan, chief of the Commerce and Trade Section of the Gongshu District Commerce Bureau, said.

  In addition to Gongshu District, since the beginning of this year, districts and counties (cities) such as Shangcheng District, Fuyang District and Tonglu County in Hangzhou have also issued relevant auto subsidy policies to boost auto consumption.

  In order to enhance the vitality of the automobile consumption market, Hangzhou continues to carry out the "trade-in" activities for automobiles.

At the same time, increase the promotion of new energy vehicles and clean energy vehicles, and accelerate the use of new energy or clean energy vehicles in urban public sector vehicles.

  To promote the consumption of new energy vehicles, perfect supporting facilities are essential.

At present, Hangzhou has basically achieved full coverage of public charging services, and built a charging circle of 0.9 kilometers in the main urban area and 3 kilometers in county urban areas.

  "The booming consumption of new energy vehicles reflects the rapid improvement of new energy vehicle technology and the recognition of consumers in terms of quality and performance. On the other hand, it also benefits from strong policy guidance and continuous improvement of supporting facilities." Secretary General of Zhejiang Provincial Market Association Lv Zhenhua believes that new energy vehicles will play a greater role in expanding domestic demand and stimulating consumption, providing stronger support for accelerating the construction of a new development pattern.

  Lv Zhenhua suggested that the purchase restriction indicators should be further relaxed, and a series of policies such as purchase tax reduction and exemption, subsidies for mini electric vehicles to go to the countryside, and personal tax credit for car purchases should be implemented, so as to stimulate the consumption of first-time buyers in a targeted manner.

In addition, it is necessary to vigorously promote the circulation and consumption of second-hand cars, actively guide the innovation of auto financial products, and gradually improve the infrastructure such as charging and swapping, parking, and promote the steady growth of automobile consumption.

  Pang Caixia

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