Zhongxin Finance, May 7 (Reporter Song Yusheng) From the "May 1st" holiday "the entire circle of friends is camping" to the recent surge in camping concept stocks, the popularity of camping seems to be being transmitted from a leisure method to the capital market.
In the eyes of industry insiders, the camping that is currently going to the public obviously has the characteristics of refinement.
But the question is, how long can this "camping fever" last?
Data map: During the "May 1st" holiday, camping tours in the suburbs of Fuzhou are popular.
Photo by Wang Dongming
Camping is hot, concept stocks soar
This year's "May Day" holiday, camping has become a trend.
After the holiday, benefiting from the popularity of the "camping economy", the stock prices of many companies that produce outdoor products have risen sharply in the past few days.
For example, Mu Gaodi, whose main products include camping tents, reached the daily limit on May 5, and hit the daily limit on May 6; Sanfu Outdoor, whose main products include many outdoor equipment, has reached the daily limit for two consecutive trading days after the festival.
The analysis shows that the "camping concept stocks" rose sharply, obviously benefiting from the popularity of the "camping economy" in the just past holiday.
According to the analysis of the Ministry of Culture and Tourism, this year's "May Day" holiday, camping has become a trend, and many special and exquisite camping products such as "flower viewing + camping", "RV + camping", "open-air concert + camping", "travel photography + camping" are popular. sought after by tourists.
Wu Ruoshan, a special researcher at the Tourism Research Center of the Chinese Academy of Social Sciences, pointed out that during the "May 1" holiday this year, customers from the core big cities have obviously flowed to the surrounding suburbs and villages.
Camping centered on enjoying outdoor scenery, family gatherings, and leisure and relaxation has become a new hot spot for tourists' leisure.
Data map: Tourists enjoy a leisure vacation at the Fun Island Camping Camp in the Wuzhizhou Island Scenic Spot in Sanya.
Photo courtesy of the scenic spot
Exquisite camping, focusing on film rate and atmosphere
While camping is hot, the sales of related products have increased significantly in April.
The reporter learned that the transaction of camping-related commodities on Taobao and Tmall in April increased by more than 200% year-on-year.
Canopies, camp vans, outdoor chairs and stools, outdoor tables, tents, picnic mats, picnic stoves, hammocks are some of the best selling camping-related items.
Among them, the canopy has increased by nearly 30 times, and the camp vehicle has increased by nearly 20 times.
Some insiders pointed out that at present, domestic camping is showing a trend of popularization and refinement.
In the two-screen travel notes of the Qunar platform, there are tens of thousands of sharing related to camping.
It is worth noting that since the end of last year, the number of female users who are certified by the platform as 25-35 years old to publish camping content has increased day by day.
"With the participation of a large number of female consumers, camping was mostly outdoor camping for single backpackers before, but now it adds a sense of refined ritual." Ren Tian, the person in charge of Qunar Travel Mall, analyzed that now camping users are more mass users, When buying equipment, not only consider the cost performance but also the appearance, pay attention to the production rate and atmosphere.
It is worth noting that during the interview with reporters, many people in the industry said that the highly sought after camping does not necessarily require overnight stays in tents.
Some people picnic and play near the tent during the day, and prefer to stay in a nearby homestay or hotel at night.
Tujia data shows that during the "May Day" holiday, the number of homestay reservations that provide camping-related services such as RVs, tents, and camps has soared four times compared with last year.
Qunar big data shows that the number of hotel reservations around campsites in some cities has increased by 145% year-on-year.
Whether it is parks, mountains, camps, equipment or surrounding accommodation, camping-related commodities are derived.
Data map: People camp in a park in the southern suburbs of Xi'an.
Photo by Zhang Yichen
Under the "camping fever", these issues should also be considered
In addition, while the camping economy is booming, there are also many reports focusing on how to regulate camping.
For example, recently, some netizens reported that "the 20-acre tent camp opened in Nanning has become an Internet celebrity, but it is very distressed in the face of various law enforcement and demolition."
In this regard, the Nanning Economic and Technological Development Zone Management Committee replied that the tent camp is located on part of the land around the reservoir, and has not gone through relevant procedures such as forest land use procedures, water and soil conservation, and approval of flood impact assessment reports for non-flood control construction projects; The management committee will further increase the publicity of relevant laws and regulations, and actively guide relevant operators to protect and utilize ecological resources in accordance with laws and regulations.
The reporter noticed that some media pointed out that the software and hardware facilities behind the "camping fever" have not kept up. For example, the infrastructure of some camping sites is not perfect, and issues such as garbage disposal, toilet construction, and open fire barbecues have attracted attention. In addition, tent construction, Knowledge of outdoor protection and emergency management has also not been popularized.
According to the "Rule of Law Daily" report, some experts believe that camping may become a long-term and stable business in the future, but it faces many challenges. For example, camping is greatly affected by seasons and weather, and it is difficult to carry out in winter. It is relatively difficult, etc. Therefore, to stabilize the camping business, it is necessary not only to formulate relatively complete legal regulations, but also to exert the function of the rule of law. Each region actively implements policies, improves regulations, and strictly enforces them.
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