As Mother's Day is approaching, on May 5, Pinduoduo's large-scale knowledge-inclusive action "Duoduo Reading Month" cooperated with People's Literature Publishing House, CITIC Publishing Group, China Children's Publishing House, China Encyclopedia Publishing House, Zhejiang Education Publishing House, Tomorrow Publishing House, Relay Publishing House and many other domestic authoritative publishing houses jointly launched the Mother's Day "Parent-Child Reading Room" promotion subsidy special.
It is understood that since the launch of the third season of "Duoduo Reading Month" on April 20, various types of children's books such as popular science encyclopedias, art picture books, children's literature, etc. are one of the most popular items, including DK Children's Encyclopedia Series, picture books of world children's literature masterpieces, Disney bilingual reading books, "Laughing Cat Diary" series and other popular children's books have been shared by "Bao Ma" on multiple social platforms.
On May 5th, "Duoduo Reading Month" launched the "Parent-Child Reading Room" promotion subsidy special on Mother's Day.
"Duoduo Reading Month" Diversified Children's Books Create a New Space for Parent-Child Reading
This "Duoduo Reading Month" parent-child reading subsidy activity lasted for a week, and the subsidized books were selected from the international Hans Christian Andersen Award, Newbery Children's Literature Award, Caldecott Award, National Excellent Children's Literature Award and other authoritative children's book awards at home and abroad and recommended by publishers list.
"Laughing Cat Diary" written by Yang Hongying, a resident writer of the "Multiple Voices Creators Program", "DK Children's Encyclopedia" introduced by China Encyclopedia Publishing House, China Children's Publishing House's Colorful Cloud Library Series, published by East China University of Science and Technology The classic works such as "Disney Movie Bilingual Reading" published by the company are all listed.
Accompanied by tens of millions of readers, the first half of the "Read More Month" activity in the third season has passed.
Compared with previous seasons, the popular science encyclopedia children's books in this reading month event are popular and welcomed by more readers.
Although some time has passed since the closing of the Beijing Winter Olympics, children's books with the theme of the Winter Olympics such as "Winter Olympics: Encountering the Ice and Snow Arena and Chinese Role Models" and "Winter Olympics Series Picture Books" still attract the attention of most parents.
Ms. Zhuang from Rizhao, Shandong Province bought a copy of "Winter Olympics" for her son who was in the senior class in kindergarten and shared, "During the Chinese New Year, the whole family will watch the Winter Olympics together. We have never heard of many sports. I hope Through popular science children's books, let the baby fall in love with reading and also fall in love with sports."
Although nearly three months have passed since the closing of the Beijing Winter Olympics, children's books with the theme of the Winter Olympics still attract the attention of most parents.
"Reading for You" makes more rural children fall in love with reading
In December 2021, during the year-end reading week activity of "Reading a lot of books", the "Reading for You" charity donation action joined hands with Southern Weekend, children's literature writer Yu Hong and other professionals to enter Yichun, Jiangxi Province, and donated 4,000 yuan to Shebu Village Primary School. Extra-curricular books and supplementary books.
In Shebu Village Primary School, Wentang Town, Yichun City, Jiangxi Province, the reading room filled with more than 4,000 extracurricular books and supplementary books has been refurbished, helping children find the door to a larger world in reading.
According to reports, in more than a year, "Reading for You" has successively visited remote mountainous primary and secondary schools and special schools in Sichuan Daliangshan, Hubei, Xinjiang, Qinghai, Guizhou, Shaanxi, Anhui, Yunnan, Gansu and other places. A total of nearly 200,000 books have been donated.
During the third season of "Reading a lot", the "Reading for You" charity action will continue to unite local governments, mainstream media, and writers to enter primary and secondary schools in remote areas such as Shaanxi, Guizhou, and Sichuan to bring reading and knowledge to children in mountainous areas. .
The relevant person in charge of Pinduoduo said, "In order to better give back to the society, we will continue to unite more social forces to practice knowledge inclusiveness, really stick to it, and help the most remote mountainous areas in China, so that children there will fall in love with reading and see wider world."