Zhongxin Finance, May 6 (Zuo Yukun) For the real estate industry, "May Day" is never a holiday to relax, but a golden week for performance in the first half of the year.
Especially in May this year, the urgency of developers to withdraw funds and the frequent relaxation of policies in the property market have stimulated the enthusiasm of buyers?
Data map: Real estate properties under construction.
Photo by China News Agency reporter Zhang Bin
The new policy is issued in succession, and the "May 1st" warm property market will not close
"We must adhere to the positioning that houses are for living, not for speculation, support local governments to improve real estate policies based on local conditions, support rigid and improved housing needs, optimize the supervision of pre-sale funds for commercial housing, and promote the stable and healthy development of the real estate market." This was emphasized at the Politburo meeting of the CPC Central Committee held on the eve of the holiday on April 29.
Analysts generally believe that "supporting local governments to improve real estate policies based on local conditions" is a clearer and more positive statement made by the central government on the real estate industry.
This means that subsequent local regulation will be more autonomous, and more restrictive policies in high-energy cities are expected to be loosened, which is conducive to the release of housing demand.
Sure enough, during the "May Day" holiday, many places worked non-stop "overtime" to release real estate loosening policies.
According to incomplete statistics from China-Singapore Finance and Economics, Huizhou in Guangdong, Meizhou in Guangdong, Wuxi in Jiangsu, Lianyungang in Jiangsu, Xuzhou in Jiangsu, Yueyang in Hunan and Ganzhou in Jiangxi have all recently intensively announced adjustments to the previously implemented real estate control policies.
The new bailout policy mainly includes common measures such as reducing the down payment ratio for house purchases, lowering the interest rate of housing loans, "5 to 2" for the VAT exemption period for second-hand houses, relaxing sales restrictions, subsidies for house purchases, and raising the maximum loan amount of provident fund.
Some cities have also proposed distinctive policies, such as relaxing the loan age for home buyers to 70 during the Ganzhou housing fair.
On the evening of May 4th, the central bank, the China Banking and Insurance Regulatory Commission, and the China Securities Regulatory Commission successively issued documents, all of which have a clear position on real estate, mainly involving the optimization of real estate credit policies, support for housing finance for new citizens, support for rigid and improved housing needs, and personal housing loans. Repayment plan adjustments, etc.
"The above formulation systematically and comprehensively summarizes the financial demand in the real estate market in the near future, which is conducive to the better promotion of financial policies in May and beyond." Yan Yuejin, research director of the Think Tank Center of E-House Research Institute, believes that this also means There will be various new policies and support contents in the near future, which will have a positive effect on further improvement of the real estate market environment.
Xu Xiaole, chief market analyst of the Shell Research Institute, also mentioned that the words "timely optimization", "active support", and "supervision of banking and insurance institutions" in the statements of the Bank and the Two Sessions were more positive, conveying the urgency of policy adjustment. Supportive policies from relevant financial institutions for home buyers and real estate enterprises will be released in a timely manner.
Data map: Haizhu District, Guangzhou City (drone photo).
Photo by China News Agency reporter Chen Jimin
Hot and cold, buyers need strong confidence
In the warm feeling, the major developers also tried their best to add fire to this "May Day".
"We went to a few sales offices during the 'May 1st' holiday. There were a lot of people inside. I feel that this holiday has become a leisure and entertainment project for many people." Miss Wang, a new citizen of Guangzhou who plans to buy a house, Xiang Zhongxin Finance said.
Data from the China Index Research Institute also shows that during the "May 1st" period in Guangzhou, developers were more active in marketing and promotion. About 40 properties had marketing actions, of which more than 20 were brand new properties, and many properties were very popular on site.
Ms. Wang participated in the first day of fundraising for a certain real estate, and found that the sales department was no longer the one that provided the most snacks and cafes in memory, and even set up Internet celebrity elements such as retro markets, glass flower houses, and band performances, just to attract buyers. .
In addition to the efforts to create the atmosphere, the attitude of the sales staff is very enthusiastic.
Ms. Wang mentioned that the sales have been talking to her about the time-limited preferential policy and the price increase after the festival. If there were no friends reminding her, she would almost have paid the "sincere money" directly.
Ms. Wang prefers small units of 80㎡ to 90㎡, and the unit price of a house of about 90㎡ that made her "feel hot" is almost 10,000 yuan cheaper than the previous phases.
"At that time, I was really carried away by the price. I went home and calmed down and compared. The location and layout of the 'special room' are indeed a lot worse than the previous ones."
However, more cities have not ushered in the boom in housing inspections like Guangzhou.
Mr. Chen, a real estate consultant in a second-tier provincial capital city, told Zhongxin Finance that his sales office has prepared a lot of activities during the holidays. The original unit price of a house in the range of 11,000 yuan to 12,000 yuan can reach a maximum discount of 8,500 yuan to 9,500 yuan. And there are activities such as "50,000 yuan down payment" and even "0 yuan down payment", but there are very few people looking at the house.
"I was looking forward to a wave of home buyers, but because of the epidemic, the number of people returning home has been greatly reduced, and it has not been supported. Many developers in third- and fourth-tier cities in our province are cutting prices by hundreds or thousands of yuan." Chen said Mr.
Another second-tier city real estate consultant, Mr. Su, also told Zhongxin Finance that he was mainly responsible for the just-needed real estate with a total price of 2 million to 2.5 million yuan, and the customers during the "May 1st" period were only half of the seats in the sales office.
"But the good thing is that I feel that everyone's expectations for buying a house have changed. In the past few months, almost everyone thought that the house price would definitely fall again, but now everyone generally thinks that the house price and interest rate have come to an end, and they are determined to immediately There are also more and more shots." Mr. Su believes that nowadays buyers generally lack the confidence to "get a foot in the door".
"At present, the policy environment has been significantly improved, and market confidence in some hot cities has been restored. However, due to factors such as repeated epidemics, the effect of the policy has not been significantly transmitted to the market." Chen Wenjing, director of market research at the Index Division of the China Index Research Institute, pointed out that according to the China Index According to monitoring data, during the "May Day" holiday in 2022 (April 30-May 4), the transaction area of newly-built commercial residential buildings in key monitored cities decreased by 52.3% compared with the May Day holiday last year, and the year-on-year decline was still relatively large.
Chen Wenjing believes that under the background of the current real estate market adjustment pressure, the central government's policy setting has clearly released a positive signal, and local governments are expected to further increase their strengths due to the city. .
"It is expected that after the policies are effective and the epidemic is effectively prevented and controlled, the market can be expected to stabilize, especially hot cities with strong fundamental support are expected to stabilize first, and then drive the third- and fourth-tier cities in key areas to complete the bottoming." Chen Wenjing said.
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