China News Agency, Sanya, May 4 (Reporter Wang Xiaobin) The "May Day" holiday of the Year of the Tiger is coming to an end. The rainy weather in Sanya, Hainan has been raining for days, reflecting the coolness of the local tourism market.
However, tourists from the province have become the protagonists of scenic spots, which has added confidence to the local tourism industry, allowing tourism operators to continue to enrich tourism products and wait for the industry to turn around.
Sanya is China's most well-known tropical tourism destination.
During the "May Day" holiday last year, the passenger throughput of Sanya Phoenix International Airport reached 330,000.
Affected by the current epidemic prevention and control situation in China, this year's "May Day" holiday (April 30 to May 4), Phoenix Airport is expected to have 49,500 inbound and outbound passengers, a year-on-year decrease of over 80%.
The downturn in the air transport market has directly affected the tourism consumption market in Sanya.
When the reporter visited the site during the "May 1st" period, it was found that many scenic spots in Sanya rarely saw the lively scene of the holiday, and the tourists interviewed at random were all from Hainan Province.
In the Nanshan Scenic Spot in Sanya, Ms. Lin, wearing a hat and a mask, said that she would seriously consider traveling across provinces under the current state, but she would be happy to take advantage of the holidays to go shopping around the local area.
Tourists from Hainan Province who traveled in the rain gave confidence to the tourism industry.
Wu Boya, head of Sanya Tianya Haijiao Tourism Development Co., Ltd., said that the epidemic has directly affected the tourism market and accelerated the change in mass tourism demand. Therefore, many scenic spots have jumped out of the idea of sightseeing tours and provided citizens and tourists with a variety of cultural and creative products and play experience projects.
In order to help the post-epidemic tourism consumption market stabilize and improve, Sanya City recently launched a consumer coupon distribution campaign. Through the online platform, consumer coupons totaling 40 million yuan were distributed in batches, involving four categories including tax-free, supermarkets, catering, and tourism. section.
"The role of consumer coupons is reflected in the flow of people and consumption quota in our store." Ouyang Ruoyu, deputy sales manager of the operation and management department of Sanya Hailv Duty Free City, introduced the discounts in the form of consumer coupons, digital RMB full coupons, etc. , coupled with the "May 1" holiday discounts launched by the store, has attracted many budget-conscious female consumers, "but on the whole, the duty-free industry in the outlying islands and the tourism industry fluctuate together."
After the "May 1st" holiday, the next wave of travel peaks will be in the summer vacation. The tourism industry in Sanya has made certain optimistic forecasts for the tourism market in this summer vacation.
"We plan to launch the first Sanya City Tourism Festival this month, and related activities will run from May to September." Ye Jialin, director of Sanya Tourism Promotion Bureau, said that during the tourism festival, Sanya will timely promote Qionggang stars according to the epidemic prevention and control policy. Concerts, dragon boat races and other large-scale events.
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