Telefónica replaces Fusión with miMovistar: from the convergent package to the flexible offer

Movistar relaunches Fusión, a well-known brand that will gradually withdraw from the market to make way for miMovistar, Telefónica's new flexible and personalized offer, with a web configurator that facilitates contracting and allows products to be adapted to the specific needs of customers .

This configurator adds to connectivity and television the new verticals in which the company has entered, services such as

home security.

Later, energy options (with Repsol), finance, insurance or those related to the vehicle will also be available in miMovistar, the entire range in which the Spanish multinational has been diversifying its business.

"The proposal is the natural evolution of Movistar Fusión, Movistar's reference product in the last 10 years, which paved the way for integrated offers with a single bill and marked the pace of the Spanish market", they explain in the company, which tries to respond to the demand for "flexibility and personalization" of consumers, who also want to "control costs".

Movistar sources consulted by EL MUNDO point out that trademarks must be renewed from time to time, despite the notoriety that Fusion has acquired in the Spanish telecommunications sector.

The packages that have worked in the past may collide with the fine-tuned search for services by new clients who, in some cases, may lower the price of their rate by getting rid of services that they do not really need and that until today were linked yes or yes to the corresponding Fusion package.

In other words, miMovistar trusts that the large packages will be maintained, those that involve the best ARPU (average revenue per user) in the sector, but at the same time it tries to get clients from other lower segments to add services at their convenience.

Thus, all miMovistar rates

, regardless of whether or not you pay for audiovisual services, and the option to watch Movistar channels such as #0 and the sports program Vamos at no cost.

Also without extra payments, the Smart Wifi

will be provided , which automatically creates two networks;

Safe Connection, an antivirus that blocks malware threats,

and fraudulent websites;

and unlimited storage in Movistar Cloud.

However, the most striking aspect of the launch is the redoubled confidence in

, a turnaround that occurred last year and continues with the beginning of the end of Movistar Fusión.

The contract includes in any case a device at no cost to the client:

,

,

, laptops or smart watches that upgrade according to the amount of the offer purchased.

"The market has been transformed and we have adapted to it and today we continue to do so", believes Emilio Gayo, president of Telefónica Spain, who advocates a "diversification of the offer" of the company.

Fusion, therefore, has its days numbered, although for those who have hired it, it remains.

miMovistar is aimed at current and new customers who want to build a configuration adapted to their needs.

Current Fusion clients may choose to continue with their current rate or switch to miMovistar and adapt it to whatever they choose.

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