Consumption as traction to activate the big market
Tianjin: Draining traffic and promotions
At 10:00 a.m. on May 2, at the Tianjin Suning Tesco Haiguang Temple store, salesperson Lv Yanhua was registering consumers' purchase information.
In the past 3 days, she has sold more than 60 integrated stoves, with sales of nearly 700,000 yuan.
"Since April 27, the number of customers visiting integrated stoves and range hoods has increased significantly." Lv Yanhua told reporters.
According to reports, within 3 days, more than 200 people have consumed coupons in the Haiguang Temple store of Suning.com, with a discount of more than 400,000 yuan.
The consumption promotion activity in Tianjin has driven Suning.com's overall sales to exceed 30 million yuan, a year-on-year increase of 20%.
Since the beginning of this year, due to the impact of the new crown pneumonia epidemic, the sales of commercial enterprises have dropped significantly, and the passenger flow has decreased significantly.
During the "May 1st" period, Tianjin launched a variety of consumer promotion activities to activate the economy and help the market and enterprises recover quickly.
Heping District, Tianjin launched the first phase of 12 million yuan of discount stacking promotion activities, which were issued in the form of "dining coupons" and "general coupons" on online platforms such as Meituan, Dianping, and Cloud QuickPass to encourage holiday consumption.
Meng Cheng, deputy director of the Commerce Bureau of Heping District, Tianjin, said that holding consumption promotion activities with a combination of "government subsidies, platform support, and merchants' profits" is to attract traffic to the market; encourage merchants to give profits, and provide benefits and benefits to citizens. In this way, the consumption potential will be released and the economy will recover rapidly.
From April 28 to May 10, Tianjin will hold the 4th "Double Product Online Shopping Festival", through live broadcast e-commerce, social e-commerce, as well as new formats and new models such as personalized customization and flexible production, around the New consumption, brand consumption and green consumption have launched a number of new digital, networked and intelligent fashion products.
Brand online stores such as Vipshop, Meituan Select, Heyma, Youle.com, and "Small and Beautiful" are actively expanding online consumption and carrying out various and colorful consumer promotion activities.
Fujian: Speed up recovery
On April 30, the first day of the "May Day" holiday, a group of consumers was welcomed at Gate 6 of Tahoe Plaza, East Second Ring Road, Yuefeng Town, Jin'an District, Fuzhou City, Fujian Province.
Near noon, in the restaurants on the 5th and 6th floors of Tahoe Plaza, the scene of citizens waiting to eat can be seen everywhere.
In order to better coordinate the prevention and control of the new crown pneumonia epidemic and economic and social development, and promote the accelerated recovery of business travel consumption, on April 28, Fujian held the launching ceremony of the "Tesco Whole Fujian · Fujian Business Travel" consumption promotion activity, with the "May Day" The holiday is an opportunity to kick off a new round of consumer promotion activities in Fujian.
Fuzhou City took the lead in launching the "Hui Ju Rong City · Fu Jian Business Travel" campaign to promote consumption, and issued 9 million yuan of commercial and trade consumption coupons through the cloud flash payment platform to stimulate the recovery of industries such as automobiles, home improvement appliances, business district department stores, and catering, and help the consumer market recover. .
"The release of a series of measures to promote consumption has stimulated consumers' desire to buy and increased their enthusiasm for shopping. Both merchants and shopping malls are full of confidence in the rapid recovery of the market!" Jin Yuqiao, deputy general manager of Tahoe Plaza in the East Second Ring Road, said. reporter.
"On April 30, the passenger flow of Tahoe Plaza reached 130,000 person-times, and the sales volume was 10.93 million yuan." Jin Yuqiao said that the average daily passenger flow of Tahoe Square is between 80,000 and 100,000 person-times, and about 100,000 people on weekends. From 10,000 to 150,000 person-times, the promotion of consumption has played a great role in boosting the popularity of the mall and the sales of merchants.
Gansu: online and offline efforts
Shandan Shredded Yak Jerky, Minle Potato Vermicelli, Heshui Buckwheat Vermicelli, Kangxian Fern Root Vermicelli, Dangchang Wubao Tea, Anding Yak Vinegar, Huining Yihe Miscellaneous Grain Health Congee... On the Zhenpin Gansu e-commerce platform, The "Ganwei" agricultural special products launched by the "Shuangpin Online Shopping Festival" are very eye-catching.
During the "May 1st" holiday this year, Gansu has selected powerful leading e-commerce platforms and enterprises based on the province's advantageous agricultural special products, and strived to expand online sales channels, expand the scale of online sales, launch the "Sweet" brand, increase farmers' income, and help rural areas. Revitalize.
"During the 'May 1' period, 51 products from 19 counties in Gansu launched online promotions. The promotional products were mainly local agricultural special products." Zhu Kai, general manager of Zhenpin Gansu e-commerce platform, said that this year's "Double Products" Festival”, they mainly promote famous and high-quality specialty products, and let consumers enjoy benefits through activities such as limited-time purchases, instant sales of popular models, and buy-one-get-one-free.
Among them, Zhenpin Folk Music, Zhenpin Heshui, Zhenpin Jingtai, etc. have a discount of about 20%, and some products of Zhenpin Zhuanglang, Zhenpin Dangchang, and Zhenpin Anding have a 50% discount.
While online promotions are hot, offline promotions are also going on simultaneously.
Liangzhou District, Wuwei City, Gansu Province, "Celebration May 1st" Consumer Promotion Month Electronic Consumer Coupon Promotion Campaign was launched on April 30, and the city and district finances raised 1 million yuan to promote consumption and carry out consumption promotion month in Liangzhou District. Activities, distribution of retail (including home appliances), catering to promote consumption, and automobiles to promote consumption activities, Minqin County distributed electronic consumption coupons of catering, daily necessities, household appliances, electronic products and other types throughout the county, and related enterprises simultaneously carried out profit-sharing activities , discounts, gifts and other promotional activities to directly subsidize consumers.
Through the combination of "online + offline", Gansu cultivates new bright spots in consumption growth, transforms the new trend of consumption upgrade into new consumption needs of local urban and rural residents at multiple levels and diversification, accelerates the promotion of new consumption quality and expansion, and stimulates the potential of urban and rural consumption. .
Hainan: Bank merchants also participate
In order to promote the growth of social consumption, during the "May 1st" holiday, Hainan will guide banks and commercial enterprises to participate together, and in accordance with the principle of "government subsidies, bank support, and merchant participation", tax exemption, shopping, catering, and tourism consumption will be distributed throughout the province. The total amount exceeds 200 million yuan.
The first batch of consumer coupons of 20 million yuan will be issued to consumers through the UnionPay Cloud QuickPass platform at 10:00 on April 30.
Statistics provided by the Hainan Provincial Department of Commerce show that as of 17:00 on May 1, more than 80% of the first batch of consumer coupons have been received.
Haikou resident Fu Guoyuan has used a number of consumer coupons in the past two days. He told reporters that he bought 116 yuan of daily necessities in the supermarket and paid 96 yuan after using the coupons; he spent 260 yuan for dinner with colleagues and paid 180 yuan in real; Xinglong Tropical Botanical Garden, the purchase of herbal tea costs 328 yuan, and the actual payment is 228 yuan.
"It is very cost-effective to use consumer coupons to buy goods, and it can be operated on the mobile phone, which is very convenient to use." Fu Guoyuan said.
On May 2, the reporter saw in a supermarket on Meiyuan Road, Haikou City, that there were leaflets with consumer coupons pasted at the door, and many customers used consumer coupons to shop.
"The use of consumer coupons has greatly increased the turnover, and we have also stepped up publicity efforts to actively ask customers if they have received consumer coupons, so as to strive for the greatest discounts for customers." Zhang Hongyin, a clerk, said.
In addition to issuing consumer coupons, Hainan also issued 10 million yuan in digital RMB consumption benefits on May 1, and launched a duty-free shopping full-reduction activity.
Offline consumption in the duty-free shops by tourists from outlying islands inside and outside Hainan Province can be directly deducted, and can also be used in addition to preferential activities such as duty-free shop discounts.
Shang Rui Xue Zhiwei Zhao Mei Wang Wei