"Fresh" business is on fire!

Freezers and refrigerators are on the rise!

This kind of store, 7,000 new stores in three months!

Do you have it at your door?

　　Every year in March and April, it is usually the off-season for the sales of large household appliances, but this May Day holiday, the reporter visited the market in Shenzhen and found that the freezer refrigerator products "thriving", whether online or offline, there has been a contrarian fever. Pin, what's going on?

Fresh stores expand household consumption, improve quality, freezers and refrigerators sell well

　　This fresh fruit store in Bao'an District, Shenzhen just opened before May Day.

The store manager, Wang Yuebing, told reporters that in fact, the store had been renovated long ago, but the few freezers that had been reserved were delayed and the opening was delayed for more than a month.

　　Wang Yuebing, the manager of a fruit shop in Baoan District, Shenzhen: At that time, it was planned to open in March, but the freezer was always out of stock, because the demand for fresh food was relatively large. Now each store has added three freezers, and there was only one heat preservation cabinet before.

　　According to the statistics of Qichacha, in the first quarter of this year, there were more than 7,000 new "fresh food stores" nationwide, a year-on-year increase of 51.27%.

With the rapid expansion of offline fresh food stores, the demand for freezers has also increased significantly.

The reporter visited a home appliance store in Shenzhen and learned that the sales of freezers have increased a lot this year.

　　Ma Xiaozhen, purchasing and sales manager of the ice washing business department of a Shenzhen home appliance company on a platform: In terms of freezers, the overall sales in the first quarter increased by 16.3% year-on-year, online by 54.3% year-on-year, and offline by 4.5% year-on-year.

　　Not only the freezer, the shopping guide told reporters that the sales of large-size refrigerators this year are also particularly good.

Many consumers choose the model in advance and place an order to buy it while taking advantage of the promotion.

　　CMM's retail monitoring data shows that since the beginning of the year, the sales and sales of major appliances such as color TVs and air conditioners have declined to a certain extent compared with last year, but the sales of refrigerators and freezers over 500 liters have risen against the trend.

Among them, the sales volume of refrigerators above 500 liters increased by 14.3% year-on-year, and the sales volume of freezers increased by 11.6% year-on-year.

Poor logistics has gradually improved, and shipments have increased by more than 20%

　　While the market is selling well, the production side faces many problems in order to ensure supply.

　　At five o'clock in the afternoon, Liang Xin started the truck and was ready to set off.

This time, he is going to transport a truck full of refrigerators from Shunde, Guangdong to Hangzhou, Zhejiang.

Since the beginning of this year, the new crown epidemic has occurred in many places, and the logistics links of the home appliance supply chain have encountered problems such as poor channels and prolonged transportation time. Liang Xin is deeply touched by this.

　　Liang Xin, a truck driver: We are always worried about being isolated on the road. For example, when there was an epidemic in Fuzhou, Jiangxi, a star would be passed from there. Some people are not allowed to get off the expressway, and some people need to come over when they get off the expressway. Take you, whoever pulls the goods for you and calls whoever comes to pick you up.

　　The reporter followed Liang Xin's truck all the way from Shunde City to the expressway. At the exit of a expressway toll station, the staff was checking everyone's health code.

　　After checking Liang Xin's health code, the staff released his truck directly.

From inspection to release, it takes about a few minutes.

　　Liang Xin, a truck driver: I did my nucleic acid this morning, and he said there is no need to do it. It is not mandatory. In the past, no matter when you did it, you had to do it. Now it is not like that.

　　The reporter learned that many truck drivers have felt that starting from mid-April, they have been pulling goods much more smoothly.

This is due to the fact that on April 11, the State Council issued the "Notice on Effectively Doing a Good Job in the Guarantee of Freight Logistics", and the work of ensuring smooth flow in various places has been gradually implemented.

　　Liang Xin said that when the logistics is not smooth, the delivery task that can be completed in ten days may take twenty days or even longer.

A large amount of goods are backlogged in warehouses, and logistics companies need to dispatch more vehicles to ensure supply.

Now, logistics companies have significantly improved both the volume of shipments and the efficiency of shipments.

　　Song Dingjun, head of the Shunde branch of a logistics company: In the case of poor logistics, the daily shipment volume is about 3,000 units. Now that it is gradually smoother, the peak can reach about 4,000 units, an increase of about 20% to 30% level.