China News Service, Hangzhou, May 2 (Guo Qiyu) departed about 70 kilometers from the urban area of Hangzhou, Zhejiang, and arrived at Luci Village, Tonglu County, Hangzhou City.
In spring, Luci Village by the Fuchun River is exceptionally beautiful. Rows of homestays face the green water and back against the green hills, integrating with the rural countryside.
During the "May Day" holiday this year, in view of the current epidemic situation, city tours and outings have become the travel choices for most people.
As the first rural slow life experience area in Zhejiang, Luci Village has attracted a batch of tourists from surrounding cities.
Arranging the room, updating the menu... As early as before the "May Day" holiday, Zhang Liangxiong, the owner of the "Fengxian Pavilion" in Luci Village, was already making preparations.
"Affected by the epidemic recently, there are relatively few guests. We just use this time to make adequate preparations and provide better services for tourists." In his view, the short rest is to better save energy.
Zhang Liangxiong, 42 years old this year, is one of the representatives of Luci Village returning home to open a homestay.
In recent years, he and his family have enjoyed family happiness while running the business. He bluntly said: "It's really good to be able to make money at the door of your home with the green waters and green mountains."
Photo courtesy of Tonglu Propaganda Department
In the early years, due to its remote location, the villagers of Luci Village "relied on the mountains to eat the mountains" and maintained their food and clothing by cutting down trees and selling wood.
With the improvement of the village environment, Luci Village has developed rural tourism relying on the Fuchun River.
The scenery has become a "money scene", which makes the countryside beautiful, enriches the villagers, and attracts more and more urbanites to enter the countryside, truly transforming the beautiful environment into a "beautiful economy".
Yin Minghai, the owner of Yuanxiang Luci B&B, is an investor from Hunan. He said frankly: "I just came here by chance to play, but I was attracted by the green water and green mountains here, and immediately decided to stay and start a business."
"The environment is better, there are more tourists, and income has increased. The villagers are more and more aware that green water and green mountains are invaluable assets, and they are more actively involved in ecological environmental protection." Secretary of the Luci Village Party Committee and Director of the Village Committee Fang Zuchun told reporters that while vigorously developing the economy, the villagers also spontaneously renovated rivers and conserved mountains and forests. Locally, through the construction of beautiful courtyards, waste interception, household cleaning, and daily cleaning of garbage, the local area has promoted the realization of a beautiful ecology. The transition from "one-time beauty" to "long-term beauty".
With the development of tourism in the whole region, Luci Village has also created the "Lucihong" party building brand. Positions, strengthen grass-roots governance, ensure that "small things do not stay in the grid, big things do not stay in the village", and create a safe and harmonious tourism business environment.
With beauty and harmony, how can the "future village" be more "smart"?
Taking advantage of Zhejiang's digital reform, Luci Village took the lead in building the first village-level "Homestay Smart Brain" digital governance system in Zhejiang, enabling connectivity between core business formats and villagers' co-governance in the form of "one map".
"Eating, drinking and having fun, you can get the tourist information you want with just a few clicks of your finger. It's so convenient." In Luci Village, the QR code of the "B&B Smart Brain - Luci Slow Life" applet can be seen everywhere.
After scanning the QR code, Ms. Liu, a tourist from downtown Hangzhou, praised her continuously for her comprehensive services such as parking, B&B and catering reservations, route recommendation, and explanation of attractions.
Luci Village Digital Cockpit.
Photo courtesy of Tonglu Propaganda Department
"Since there is a 'homestay smart brain', the development of the homestay industry in the village has become even more powerful." Fang Zuchun said that the platform empowers rural development through technologies such as big data, cloud computing, artificial intelligence, and the Internet of Things, and realizes the efficient management of homestays in the whole village. Intimate service, precise marketing, and digital "small homestays" have created a "big industry" for common prosperity.
According to statistics, in 2021, there will be more than 180 homestays in Luci Village, forming a mass homestay industry cluster, a homestay industry cluster in Baiyunyuan Scenic Area, and Qinglongwu Art Valley District. The income is 1.82 million yuan, and the per capita disposable income of the villagers has reached 80,000 yuan.
"Staying" in the countryside, looking at the mountains and rivers to express nostalgia.
On the eve of this year's "May Day", the cultural and tourism departments in many places in Zhejiang launched preferential measures such as consumption coupons, free tickets, and half-price tours to help the local tourism market, which not only kept consumption warmer, but also made poetry and distant places within reach.
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