China News Agency, Chengdu, May 1st (Shan Peng and He Shaoqing) "Building a sky curtain is a new skill I learned." Chengdu citizen Bi Shuaishuai has recently fallen in love with outdoor camping.

On the morning of the 1st, he and his family came to the park. After finding a flat ground, Bi Shuaishuai took out the equipment from his bag, covered the sky, tied the wind rope, hit the ground nails, and erected the poles. It took a lot of effort. , a hexagonal "sky curtain" finally opened overhead to block the dazzling sunlight.

　　As small as ten square meters or as large as tens of square meters, a "sky curtain" reflects the enthusiasm of the people to go to nature.

Recently, the "2022 Camping Quality Research Report" released by the Mafengwo travel platform shows that spring, summer and autumn are the peak seasons for outdoor camping; recently, the platform's camping search popularity has increased by 75% year-on-year, and a new round of outdoor camping fever is coming again.

　　While outdoor camping is hot, new business opportunities have also emerged.

During the "May 1st" period, Decathlon Chengdu Tianfu Shopping Mall had an endless stream of consumers, and Yang Wenshou, the store manager, was in the outdoor equipment area, comparing the performance and characteristics of various canopies and tents for batches of customers.

　　"The hot sale of canopies is a good interpretation of the outdoor camping fever." Yang Wen explained in an interview that the sales of canopy products have been flat in previous years, but this year has seen explosive growth. The average monthly sales of canopies in the mall exceeded 300, a year-on-year increase. Over 100% speed.

　　Outdoor products such as tents, furniture, and cooking utensils also increased with the sales of sky curtain products.

The reporter observed in this Decathlon shopping mall with the highest sales in China that in the outdoor equipment area, light and thin sleeping bags have been sold out of stock; foldable tables, chairs, benches, stainless steel pots and pans are also very popular.

In addition, the outdoor camping craze has also brought fire to niche sporting goods such as Frisbees.

　　"Once, outdoor camping may only require a picnic mat and simple meals. However, the current outdoor camping is gradually refined, showing a trend of consumption upgrading." Ou Jianling, secretary general of the Chengdu Retailers Association, analyzed that this trend will drive the development of outdoor consumer service retail formats To grow, "retail practitioners need to think about how to meet the healthy consumption, experiential consumption and green consumption of outdoor camping, and prepare for the supply side."

　　In addition to outdoor equipment, whether the campsite ecology is good and the scenery is beautiful will also directly affect the outdoor camping experience.

In response to this demand, a number of outdoor camp products came into being.

This year's "May Day" holiday, Chengdu Xiling Snow Mountain, Xilai Ancient Town, Wufengxi Ancient Town, and Binhu Space in the Eastern New District have successively launched "high-value" outdoor camps, allowing tourists to enjoy the scenery of lakes and mountains.

　　According to reports, Chengdu outdoor camp products will emerge at the end of 2020, and after rapid development in 2021, it has grown into a popular vacation and leisure product.

"During the 'May Day' this year, the campsite in Wufengxi Scenic Spot was already fully booked." Li Jianyun, deputy manager of the Marketing Department of Chengdu Cultural Tourism Wufengxi Investment Management Co., Ltd., said that the campsite also drove the increase in the occupancy rate of traditional inns and The consumption of supporting catering and amusement facilities increased.

　　"As the consumer group gradually becomes younger, campsites with clear positioning and providing more divergent activities will be more favored by consumers." Li Jianyun believes that campsites should not only provide basic services, but also try to organize sports event experience, Activities such as extreme equipment challenges.

　　"Outdoor camping expands people's activity space from the narrow interior to the natural environment. A sky curtain or a tent shortens the distance between people and nature and between people." According to Wang Yi, a professor at the School of Business Administration of Southwestern University of Finance and Economics , From traditional outdoor camping equipment, to the carrying space of new economy and new formats in tourism, research, social, business, entertainment, outdoor camping will leverage a wider and more diverse experience economic ecology, "based on outdoor camping. The development of new business formats requires supporting services and guarantees, such as the provision of basic service facilities, natural environment and ecological protection, planning and management of crowd movement, and rational allocation of public resources.”

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