At present, the standardized and normalized governance of real estate agencies is imminent.
In order to fundamentally curb the chaos of second-hand housing intermediary transactions, it is necessary to control the behavior of real estate intermediaries such as monopoly of housing listings from a deep level.
In addition to maintaining high-pressure supervision of real estate agencies, the relevant departments should further simplify the housing transaction process and lower the transaction threshold.
Since the beginning of this year, many cities across the country have introduced policies to loosen the property market, and the real estate market in some cities has shown signs of recovery.
However, some unscrupulous real estate agents have been repeatedly banned for black-box operations, and the fees of second-hand real estate agents have remained high, affecting the order of market transactions, and all parties need to pay great attention.
Taking Beijing as an example, the charging standard of a leading real estate agency has been maintained at about 2.7% of the total house price for a long time. When buying a house with a price of about 10 million yuan, the agency fee alone will reach about 300,000 yuan.
Objectively speaking, real estate intermediaries provide buyers and sellers with project services such as housing information, assistance with house inspections, contract signing, and transfer of ownership. At the same time, they can help buyers and sellers avoid risks through professional knowledge. The high commissions it receives do not exactly match the value it creates.
In a market economy, prices are determined by value and are also affected by factors such as supply and demand, which is understandable.
However, it must be seen that one of the important reasons why real estate agents can charge high brokerage fees is that they have formed a de facto monopoly on housing resources.
That is to say, the generation of high intermediary fees is mainly due to the fact that intermediaries deliberately create information asymmetry between the two sides of the transaction and set unreasonable prices by virtue of their monopoly position.
Specifically, high-quality housing is a scarce resource that real estate agents are competing for. Some intermediaries often ask the seller to sell houses as an exclusive agent. Once a house is won by an intermediary, it will be marked with "exclusive housing", "VIP service", etc. Labels have become a bargaining chip to contain home buyers.
Although many regulatory measures have been introduced to regulate this behavior, many intermediaries are still operating in the dark.
Therefore, compared with the price of service fees, housing is the real core competitiveness of real estate agents. The intermediary has obtained more high-quality housing, and it has won the commission pricing power. The emergence of the "one-off price" disorder of the intermediary fee is insufficient. Surprising.
What needs to be vigilant is that in reality, real estate agents often play the role of fishing in troubled waters.
When house prices rise, they generally hide their houses and hide the information of high-quality houses, and wait until the price rises to a certain level before launching them.
In order to facilitate the transaction, the intermediary even used false property market transaction reports as a guise, distorted the spirit of the control policy, deliberately created panic, and had a bad impact on the real estate market.
At present, the standardized and normalized governance of real estate agencies is imminent.
In order to fundamentally curb the chaos of second-hand housing intermediary transactions, it is necessary to control the behavior of real estate intermediaries such as monopoly of housing listings from a deep level.
For example, Hangzhou has launched a second-hand housing transaction supervision service platform. After registration, buyers can directly get in touch with the landlord, see the house by themselves, and negotiate the price.
In reality, there are also buyers and sellers with high mutual trust who trade directly without intermediaries.
In the short term, although it is unrealistic to completely cancel real estate intermediaries, localities can continue to explore on the basis of this experience to form a benign market-oriented competition mechanism and force vicious competition out of the market.
In short, in order to achieve a virtuous circle and healthy development of the real estate market, in addition to maintaining high-pressure supervision of real estate agencies, the relevant departments should further simplify the housing transaction process and lower the transaction threshold; and as an indispensable part of second-hand housing transactions, real estate Intermediaries should work hard to optimize service content and improve service quality, and strive to achieve the coordinated development of economic and social benefits.
Guo Cunju