China News Agency, Beijing, April 28 (Reporter Yan Xiaohong) According to the 2022 China Auto Dealer Satisfaction Research Report officially released by JD Power (Jundi), a consumer insight and data and analysis agency, on the 28th, more than half (52%) ) dealers achieved profitability, and the single-store revenue of dealers increased from 154 million yuan (RMB, the same below) in 2020 to 172 million yuan, with an average increase of 12%, with the largest increase in the proportion of profitable dealers of self-owned brand cars.
This year is the 15th consecutive year that JD Power has released a car dealer satisfaction study in China, covering vehicle model products, marketing, sales team, order and delivery, after-sales team, spare parts supply, professional and non-professional ability training, and business policy and It supports eight dimensions for evaluation and analysis.
The survey is based on dealers' operating conditions from January to December 2021.
Research shows that in 2021, China's auto market will gradually recover from the impact of the previous year's epidemic, and new car sales will rebound. Driven by the increase in new car sales revenue, dealers' revenue and profits will rise significantly. The average profit of dealers per store will increase from 2.74 million yuan in fiscal year 2020. To 3.78 million yuan, an average increase of 38%, but the second-hand car business progressed slowly, and the proportion of after-sales business decreased.
In the dealership revenue structure, the proportion of new car sales increased from 77% in fiscal 2020 to 84% in fiscal 2021.
In contrast, the second-hand car business accounted for only 2% of revenue, the same as the previous year, and the after-sales business accounted for 6% of revenue from 9% in fiscal 2020.
The proportion of profitable dealers of luxury brand cars is the highest, and the proportion of profitable dealers of self-owned brand cars has increased the most; among luxury brand cars, the proportion of profitable dealers is as high as 63%, which is 13 percentage points higher than that of mainstream brand cars.
Compared with the previous year, the proportion of profitable dealers of self-owned brand vehicles increased by 14 percentage points.
In addition, dealers' satisfaction with manufacturers has steadily improved: the overall dealer satisfaction in the industry was 833 points, an increase of 2 points over the previous year.
In response to the impact of the epidemic, Yang Xu, director of JD Power China's auto dealer network quality and auto finance business department, said that under the optimistic financial appearance, we should not relax our vigilance. In 2022, the auto market will continue to be affected by the epidemic, and auto manufacturers and dealers need to strengthen Cooperation to jointly improve sustainable profitability.
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