A permanent aquarium opened on the 27th in the "Matsuzakaya Shizuoka store" near JR Shizuoka station.
Since this is the first attempt at a department store, it will be interesting to see if it can attract a new customer base while sales are declining due to the expansion of online shopping.
The Matsuzakaya Shizuoka store near JR Shizuoka Station has been suffering from a difficult business situation, with sales in FY2020 falling to 14.9 billion yen, less than half of its peak, due to the expansion of online shopping.
Under these circumstances, we are proceeding with a large-scale renovation work that will invest about 1.7 billion yen with the concept of enhancing not only the conventional "selling of goods" but also "selling things" such as experiences, and it will be the center of it on the 27th. The aquarium has opened.
The aquarium completed on the 7th floor of the main building is about 1800 square meters in size and exhibits about 100 species and 2200 fish.
A commemorative ceremony was held on the 27th, and President Taro Sawada of "Daimaru Matsuzakaya Department Store" said, "It is today that the thought of what we want to be in Shizuoka has taken shape. It's the day. "
According to Matsuzakaya, it is the first time for a department store to set up a permanent aquarium, so it will be interesting to see if it can attract a new customer base.