Asahi Breweries, a major beer maker, has decided to raise the price of alcoholic beverages, including its main brand beer, from October in response to rising raw material prices.
According to the announcement, Asahi Breweries will raise the price of more than 160 items for home and business use, including alcoholic beverages such as beer, low-malt beer, chu-hi, and whiskey, as well as non-alcoholic beer, from the shipment on October 1. increase.
Of these, the price increase for the main brand canned beer "Super Dry" is the first in 14 years and 7 months.
In the case of household use, the range of price increases is about 6% to 10% at the store price for beer-based beverages including major brands, about 6% to 9% at the suggested retail price for chu-hi, and 7% at the suggested retail price for domestic whiskey. It is expected to be about 17%.
About the reason In the company, the prices of raw materials such as malt and corn are rising due to the turmoil in the international situation due to the military invasion of Russia and the increase in global demand, and the prices of packaging materials due to the soaring crude oil prices. It is said that this is because the distribution cost continues to rise.
The revision of product prices is under consideration among other major beer companies, and one of the major companies has decided to raise the price of a wide range of products such as the main beer, so the movement to follow will expand in the future. Is also expected.