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　　For a long time, "logistics", "products" and "talents" have been the three major problems restricting the development of rural e-commerce.

Xiushan County, Chongqing has solved the problems by building urban and rural two-way logistics, building an e-commerce industry poverty alleviation base, and carrying out e-commerce training.

　　"Xiao Zhang, collect the eggs!" On April 8, Wang Yuanting, a chicken farmer in Hong'an Town, Xiushan Tujia and Miao Autonomous County, Chongqing City, greeted him loudly as he walked into the "Wuling Life Museum" store and took a bag from his basket. Out of 200 eggs.

The store advocated Min logged into a software called "Cuntou" and began to record and place orders.

　　The "local goods" that were once ignored have become popular "online goods", which is a microcosm of Xiushan County's vigorous development of the rural e-commerce industry.

It is understood that in the past five years, Xiushan County has achieved a cumulative e-commerce transaction volume of 70.5 billion yuan, online retail sales of 13.6 billion yuan, and sold agricultural products and processed products worth 6.4 billion yuan.

　　How to sell: The "last mile" of rural logistics has been opened up

　　Xiushan County, which is more than 450 kilometers away from the downtown area of ​​Chongqing, is a county seat located in the hinterland of Wuling Mountains. Due to geographical constraints, the transportation is backward, a large number of agricultural products are difficult to export, and the income of the villagers is difficult to increase. The former Xiushan County is also one of the national-level poverty-stricken counties. .

　　Therefore, how to get through the "last mile" of rural logistics and distribution has become the key.

　　"The software 'Cuntou' was developed by us in Xiushan County, and there are customer orders from all over the country." Zhang Min told reporters that after the store received the agricultural products from the villagers, the store increased the price and released information on the "Cuntou" platform, and then It is transported by a logistics vehicle to a storage point in the city, packaged and sold.

　　"At the beginning of the establishment of rural e-commerce, we determined the strategy of building our own e-commerce logistics system, improving logistics efficiency and reducing logistics costs." The relevant person in charge of Xiushan County Party Committee introduced that the local opened 6 urban and rural logistics express lines, forming Urban and rural two-way logistics system.

At the same time, an e-commerce cloud warehouse integrating automatic sorting, automatic packaging, automatic packaging and other modern equipment and the only Yunda Express Xiushan distribution center in Wuling Mountains have also been built to improve the operation of goods from warehousing, sorting, and distribution. ability.

　　According to data, an average of 80,000 express parcels depart from Xiushan County Logistics Park every day, and the busy scene has become a landscape here.

　　What to Sell: Villagers Turn Vendors

　　"With the help of e-commerce, the development of agricultural products has ushered in good opportunities." The relevant person in charge of the Xiushan County Electronic Commerce Association said that the county has vigorously developed "one village, one product", established more than 2,000 e-commerce industry poverty alleviation bases, and certified 163 characteristic agricultural product bases. , put into production 44 processing lines for e-commerce products such as hot pot, sweet potato flour, fermented bean curd, brown sugar drinks, etc., developed 1,760 e-commerce enterprises and 17,300 online stores, directly turning villagers into suppliers.

　　Standing in his own navel orange orchard, Wang Chenggang, a villager in Majiaopo Village, Yajiang Town, Xiushan County bluntly said, "I never thought about it before, but I can sell so much in one day." Not long ago, in a live broadcast competition of agricultural products, he planted The navel orange has won the favor of many anchors with goods.

"One 10-pound order, more than 2,000 orders at once, sold more than 20,000 catties of navel oranges in one day." Speaking of the sales figures, his joy was beyond words.

　　"E-commerce not only opens up sales channels for agricultural products, but also allows rural areas to understand the market at the first time, guide the production and processing of agricultural products, and promote the development of new industries and new formats in rural areas." The relevant person in charge of Chongqing Cuntou Technology Development Co., Ltd. said.

　　It is understood that at present, the e-commerce enterprises in Xiushan County have independently created 68 brands such as Pinsifang and Yoda Mao, forming a brand system mainly based on snack food, supplemented by fruits, local specialties and ethnic handicrafts.

It is worth mentioning that Xiushan County has also established a QR code traceability system for the quality and safety of agricultural products, and implemented "one QR code for each farmer". Agricultural products have realized the quality traceability of QR code.

　　Who will sell: "Integration of production and education" exports new e-commerce forces

　　"Through practical training, my skills in short video shooting, online store design, live delivery and delivery have been significantly improved." said Wang Haifeng, a student from the 2020 e-commerce class of Xiushan Vocational Education Center. He hopes to engage in e-commerce in the future. work and promote the development of the hometown industry.

　　Interestingly, Wang Haifeng and his classmates did not stay in the classroom for a day. Their classroom was directly moved into the e-commerce building located in the high-tech zone of Xiushan County. How to get more traffic for your products, how to choose a better supplier...

　　As one of the training companies hired by Xiushan County, Chongqing Dazuiwa Trading Co., Ltd. has witnessed the growth of the e-commerce talent team here.

Its person in charge said with emotion, "From basic training courses to 'incubator-style' training, from e-commerce colleges to 'integration of production and education' training in enterprises, Xiushan has continuously exported new forces for the follow-up development of rural e-commerce."

　　It is with the help of a perfect talent training system that Xiushan County solved the problem of “who will sell” rural e-commerce. A large number of entrepreneurial college students and returning migrant workers became e-commerce practitioners, opened online stores, and started live broadcasts. , forming an atmosphere of "global e-commerce, national e-commerce".

　　According to statistics from Xiushan County E-Commerce Association, as of the end of last year, the county has successively cultivated 82,000 e-commerce students, of which more than 6,500 have grown into e-commerce elites.

　　Huang Shiqiang