Zhao Jiaran
The May 1st gear in 2022 is quiet.
Recently, due to repeated epidemics across the country and other reasons, many films that were scheduled to be released during the May Day holiday have been announced to be withdrawn.
Behind this, many listed companies such as Wentou Holdings, Maoyan Entertainment, China Film, Wanda Film and Television will be affected.
May 1st file has been withdrawn by many movies, there are only 7 films left
On April 18, "Pig Man Movie Ocean Diary" announced the cancellation of the release plan, which was originally scheduled to be released on April 30.
According to the professional version of Maoyan, the producers of the film include Yongsheng Animation, Guoying Zongheng and Mufang Culture, and co-producers include Kaku Media, Youku, etc.
The "Pig Man Movie: Dinosaur Diary", which will be released on May 1st in 2021, is its predecessor, with a box office of nearly 80 million yuan.
Subsequently, many movies originally scheduled to be released during May Day began to gather together and announced their withdrawal.
On April 22, "Brother, Hello", "Prosecutors" and "Hello, Beijing" announced the withdrawal; on April 23, "Keeping You Safe" announced the withdrawal.
The professional version of Maoyan shows that "Hello, Brother" is a comedy film starring Ma Li, Chang Yuan, Wei Xiang, etc. The producers include Wanda Film and Television, Tianjin Maoyan Weiying, Mokexing Pictures, etc.
"Prosecutors" starred Huang Jingyu, Bai Baihe, etc. The producers include the Film and Television Center of the Supreme People's Procuratorate, Wentou Holdings, etc., and the co-producers include Tianjin Maoyan Weiying, Huaxia Film and other companies; "Hello, Beijing" is produced by Yingzhiying ; "Keep You Safe" is a film directed and performed by Dapeng, produced by Tianjin Maoyan Weiying, Tao Piao Piao, and Chinese Films.
According to the professional version of Maoyan, as of press time, there are still 6 movies released on April 30, namely "The Little Mermaid's Fantastic Adventure", "I Am Tyrannosaurus Rex", "The Awakening of the Mini World", "The Adventure of the Stupid Bird" and "Fist" Come on, Mom" and "As Long as You Live Better Than Me".
On May 1st, there will be 1 movie release, "Meet You".
However, there are still 5 days until the May Day holiday, and it is still unclear whether the above-mentioned movies will be released.
In addition, the movie "I Really Hate Long-distance Relationship" is set for April 29, and the slogan "Pre-sale is open, stick to May 1st" has been marked in the poster.
The film was starred by Ren Min and Xin Yunlai, and was produced by companies such as Enlight Pictures and Caitiaowu.
On April 22, Guangguang Media released a revised announcement on its performance forecast.
According to the announcement, the company's net profit attributable to the parent has changed from a profit of 170 million yuan to 220 million yuan to a loss of 310 million yuan to 360 million yuan.
The pre-sale box office on the first day of the May Day holiday is only 30,000 yuan
The lighthouse professional version shows that as of press time, the pre-sale box office on the first day of the May Day holiday (April 30) was 27,700 yuan, while the pre-sale box office on May 1 was only 7,400 yuan.
Looking back on 2021, May 1 has welcomed 12 films including "Your Wedding" and "Above the Cliff", and the total box office has also set a record.
According to the data of Lighthouse Professional Edition, as of the evening of May 5, 2021, the total box office of the May 1st gear reached 1.63 billion yuan, exceeding the 1.527 billion yuan of the May 1st gear in 2019.
The record-breaking box office is related to the surge in the number of moviegoers. Industry insiders pointed out that after the epidemic was brought under control, the strong moviegoing demand saved by audiences was released.
According to the research report of CICC, the impact of the epidemic may continue in the short term. Since March, the epidemic has repeatedly occurred in many places across the country. As of March 31, the number of theaters operating nationwide was 5,475, with an operating rate of 45.4%, and first- and second-tier cities were particularly affected.
CICC previously lowered its 2022 national box office forecast including service fees by 20.2% to 47.1 billion yuan under a neutral scenario (assuming that the May 1st file is still affected and the summer program is relatively restored), and it is recommended to pay attention to the progress of the epidemic and changes in the industry pattern.
(Sino-Singapore Jingwei APP)
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