Facing the complex challenges in the past few years, the BMW Group has always adhered to the established strategy and made a firm transformation in the three directions of electrification, digitalization and sustainable development.

Facts have proved that for the BMW Group, a drastic transformation and a good financial performance can go hand in hand.

In 2021, the BMW Group's full-year earnings, pre-tax income and net profit and other financial indicators hit record highs.

In the Chinese market, the BMW Group and its dealer partners also worked together to record sales last year.

Entering 2022, even if affected by the global epidemic and the unsmooth supply chain, BMW will still make great strides with the established strategy as the guiding principle.

In the Chinese market, BMW's recent major moves in China are particularly noticeable.

　　On March 31, BMW Brilliance released the first domestically produced BMW X5 and pure electric BMW i3 two heavyweight new cars. Recently, a video official announced that the product upgrade project of BMW Brilliance Dadong Plant was completed and put into production.

This new facility, which covers an area of ​​about 910,000 square meters, is built in accordance with the latest and highest standards of BMW Group in terms of digitalization, sustainable and lean production. Item world first.

It is reported that BMW Brilliance's new third vehicle plant in Shenyang is scheduled to open in June and July this year, setting a new benchmark for intelligent manufacturing and green production.

This year, BMW's localization process will enter a new stage.

The all-new BMW X5 has been put into production first at the upgraded Dadong plant

　　BMW's "home in China" is first and foremost continuous investment and contribution in China.

As far as the joint venture BMW Brilliance is concerned, the total investment of the BMW Brilliance Shenyang production base exceeds RMB 83 billion, making it the largest single production base for BMW in the world.

Last year, the company produced a record of more than 700,000 BMW vehicles despite the challenges, which means that one in every three BMWs produced globally comes from Shenyang.

　　At the same time, BMW Brilliance has become a leader in the local economy, and has become the largest taxpayer in Shenyang for 16 consecutive years, with a tax payment of 43 billion yuan in 2021.

The commercial success of BMW Brilliance has also driven the development of local industrial clusters. BMW Brilliance's local parts suppliers will increase by 9% to 436 in 2021, and local purchases will increase by 30% to 71.4 billion yuan, of which 60% of the share comes from Liaoning. local suppliers.

　　"Home in China" also means giving priority to the needs of Chinese customers and creating exclusive high-quality products for Chinese customers.

The domestic X5, which has attracted much attention, is the latest example. This new car is specially tailored for the Chinese market. The wheelbase is extended by 130 mm, and the seats in the car are also redeveloped according to the needs of Chinese consumers. Repeated verification and huge effort on the R&D and production side.

This year will be the year of the new generation of the flagship BMW 7 series. It is reported that the design and development of this benchmark product will further reflect the influence of the Chinese market.

　　In addition, BMW is building China into an important global innovation-driven transformation market, building strong strength in the fields of new energy vehicle research and development, production and electric travel services.

At present, the BMW brand has released the BMW iX, i4, the domestically produced BMW iX3 and the all-new BMW i3 in China, and will usher in the world premiere of the pivotal pure electric BMW i7 within the year.

The new BMW i3

　　At the annual financial report meeting held on March 16, Zipse, chairman of the BMW Group, said: "This year, the pure electric BMW i7 will push BMW electric models to new heights, and it will be an important part of our continued success and leadership of change. part."

　　Also at the annual meeting, the BMW Group announced that the electrification process will be accelerated: 15 pure electric models will be mass-produced and trial-produced in 2022; the "new generation" models based on the new architecture will start trial production in 2024 and start production in 2025. Appearance.

By the end of 2025, the BMW Group plans to deliver 2 million pure electric vehicles worldwide.

By 2030, at least half of total global sales will be pure electric vehicles.

As the world's largest new energy vehicle market, China will undoubtedly play an important role in this process.

　　The acceleration of electrified products is an important part of this, and BMW is characterized by practicing sustainable development throughout the entire industry chain.

BMW Group is the first German car company to join the Paris Agreement's commitment to the 1.5-degree temperature control target, promising to reduce carbon dioxide emissions by 200 million tons globally by 2030.

The BMW Shenyang production site will contribute to this global goal and China's dual carbon goal.

Since 2019, BMW Brilliance has adopted 100% "green electricity" for production, and in 2021, the purchase of green electricity will rank first among Chinese enterprises.

BMW Brilliance aims to reduce carbon emissions in production by another 80 percent by 2030 from the 2019 base.

　　The product upgrade project of BMW Brilliance Dadong Plant implements the concept of "green" sustainable development to the core.

In 2022, the 179,000 square meters of solar panels in the Dadong factory are expected to generate more than 21 MWh of electricity.

Its stamping workshop supports the clean separation of scrap aluminum and scrap steel to promote recycling; the painting workshop achieves 100% renewable water for the production process, further reducing energy consumption.

The Dadong factory is the first factory of BMW Group in China. The completion of the new project means that BMW's Shenyang factory has fully evolved to the world's leading level, setting a benchmark for the automotive industry like its first product, the X5.

At present, the Shenyang production base has 290,000 square meters of solar panels, ranking first among Liaoning enterprises in terms of scale.