Eat healthy, dress comfortably, and use them conveniently. In recent years, rural consumption has been upgraded significantly, not only quantitatively but also qualitatively.
Let's feel the changes that "smart" home appliances have accelerated into the countryside and brought to the lives of the people there.
During this time, Xu Ruihang, who lives in Bipo Village, Hulei Town, Yongding District, Longyan City, Fujian Province, purchased a smart air conditioner as a gift for his family.
Xu Ruihang, a villager in Bipo Village, Hulei Town, Yongding District, Longyan City, Fujian Province
: It does a very good job of "intelligence". Before I go out to go home, I can open the mobile APP, set the temperature I want, and return to I can enjoy the comfort brought by the air conditioner directly after I get home.
In Xu Ruihang's home, there are more than 40 pieces of "smart" appliances, ranging from the kettle in the living room to the rice cooker in the kitchen to the air conditioner in the bedroom. Xu Ruihang's household appliances are basically "intelligent".
Like Xu Ruihang, with the continuous improvement of rural people's living standards, all aspects of rural life are constantly being empowered by "smart" home appliances.
Chen Zhiyi, engineer of a home appliance service center in Longyan: At present, most of the work orders we receive are for the installation of smart home products. These products include TVs, air conditioners, water purifiers, door locks, electric curtains, etc.
With the improvement of our quality of life, there are about 3 to 4 work orders in rural areas out of 10 orders, which is an increase of about 30% compared with last year's data.
Data from an e-commerce platform that specializes in home appliances shows that from 2020 to 2021, the year-on-year growth of smart home sales in the county and below markets will lead the rest of the markets at all levels, reaching 135%.
Some typical smart home products have been recognized in the county and below markets. Products such as smoke alarms, automatic curtains, sweeping robots, automatic vacuum cleaners, and anti-theft cameras have achieved a year-on-year growth of over 100% in annual turnover.
New energy vehicles go to the countryside to stimulate rural consumption
During the visit, the reporter found that various regions have introduced a series of preferential policies, including charging fee subsidies, to accelerate the promotion and application of new energy vehicles in the rural market, and further stimulate the consumption potential of new energy vehicles in rural areas.
Not long ago, Li Yugang, a villager who lives in Xiaocaiyu Village, Liubu Street, Jinan City, purchased a pure electric car.
According to relevant policies, he enjoys a subsidy of 3,000 yuan for charging fees given by Jinan City.
Li Yugang, a villager in Xiaocaiyu Village, Liubu Street, the southern mountainous area of Jinan City:
This subsidy is very convenient to use.
Every time you want to charge, you can use a small program in your mobile phone to start charging through the subsidy account, and the cost of charging is automatically deducted from the subsidy account.
Li Yugang runs a local specialty store, and he usually travels to and from the major supermarkets in the city.
In the past, fuel trucks were used for delivery, and the monthly fuel cost became a large expense for the operation of the small store.
Li Yugang, a villager in Xiaocaiyu Village, Liubu Street, the southern mountainous area of Jinan City:
I have to run five or six thousand kilometers a month, and I have to spend three or four thousand yuan for oil, which is really a lot for me.
If I run so many new energy vehicles, the monthly electricity bill is only five or six hundred. In addition, the government has a charging subsidy of 3,000 yuan. I feel that it is very cost-effective, so I decided to buy a new energy vehicle.
Around the new energy vehicles to the countryside, new policy measures are being brewed in various places.
Xu Gang, Director of Electric Power Division of Jinan Development and Reform Commission:
In the next step, we will also explore the establishment of a green carbon travel point system in Quancheng. Rural new energy vehicle owners can enjoy a series of preferential policies such as charging, parking, repair and maintenance through points, creating a good This will further stimulate the consumption potential of new energy vehicles in rural areas.
According to data from the China Association of Automobile Manufacturers, the cumulative sales of new energy vehicles going to the countryside in 2021 will be 1.068 million, a year-on-year increase of 169.2%. The growth rate is about 10 percentage points higher than that of the overall new energy vehicle market, and the contribution rate is close to 30%.
Internet services continue to sink, and takeaways are delivered to mountain grasslands
Nowadays, ordering takeout, picking up express delivery, and watching live broadcasts are no longer "exclusive" for urbanites, and they have also begun to integrate into the daily life of residents in mountainous areas and grasslands.
Liu Shuangqin is a resident of Xixiang Town, Qinyang City, Henan Province. When he doesn't want to cook during the busy farming season, he can order takeout and have it delivered in a few minutes.
Xixiang Town is at the foot of Taihang Mountain and has the smallest take-out site in the country. Only three take-out riders have “pulled” nearly 60 restaurants in the town to the Internet, and also delivered take-out to the fields.
Jin Taikang, a delivery boy from Xixiang Town, Qinyang, Jiaozuo City, Henan Province:
Our roads are all asphalt roads, and an order can be delivered in a few minutes.
Due to the vast land and sparse population, poor traffic, limited conditions and scarce fresh food, the herdsmen had to minimize the demand for daily necessities.
But now high-quality agricultural products and daily necessities have caught up with the express train of "Internet +"; just recently, Siziwangqi Hongger Sumu Hongger Gacha herdsman Subuda ordered "takeaway" for his lambs - "Sheep Licking Bricks" "Delivered on time.
With it, sheep can supplement a variety of trace elements, eat grass more fragrant and grow stronger.
Siziwangqi Hongger Sumu Hongger Gacha Herdsman Subuda:
I got it on my phone the first day, and I received it the next day.
Zhao Yingnan, person in charge of Honggelsumu e-commerce service station:
We can give away those that are far away, and pick up those that are close by.
There are also inconvenient elderly people who can send them there.
With the continuous decline of Internet services, many rural areas have been equipped with digital wings. People can not only enjoy the comfort of the countryside, but also have the same convenience as the big cities.
E-commerce sinks "small shops on the lake" to meet the fresh food needs of islanders
Not only the mountains and grasslands have benefited, but also community e-commerce companies have opened "small shops on the lake" to meet the needs of the islanders' daily necessities and even fresh commodities.
At Weishan Lake in Jining, Shandong, after the post-90s cargo ship driver Ma Teng went to the wharf to count the goods every morning, he started the delivery.
Ma Teng, the driver of the community e-commerce cargo ship:
The delivery is probably some daily necessities and some vegetables, about 620 pieces in total.
During the whole journey of more than 30 miles in rainy days, Ma Teng was most worried about the obstruction of delivery. He set sail immediately after receiving the goods, and the destination was a small island in the middle of the lake; when he reached the shore of the island, he had to distribute the goods to the store one by one. Chang, the store manager who had been waiting for a long time saw the boat return with a full load, just like seeing a swaying "small shop on the lake" approaching.
Sun Weidan, head of the community e-commerce store:
What we want to buy before, the right to choose is less.
After the group buying came, the selectivity was relatively wider and the timeliness was stronger. It reduced the cost and the price was relatively suitable.
Grandma Zhao, a local resident:
If you ask him to do something, he will get it for you. The speed is quite fast. Today, it will be delivered tomorrow.
Order some milk, order food, order everything, and life becomes more and more convenient.
Rural consumption presents a trend of personalized and diversified development
According to data from the National Bureau of Statistics, from January to February this year, the retail sales of consumer goods in rural areas was 983.3 billion yuan, an increase of 7.1%, and the growth rate was faster than that of urban consumption.
As of 2020, the growth rate of retail sales of consumer goods in rural areas has been faster than that in urban areas for 8 consecutive years, and the consumption potential in rural areas is huge.
During the visit, the reporter found that in areas with good sales of local agricultural products, the trend of online consumption growth is also stronger.
In Yantai, Dalian, Dandong, Aksu and other best-selling agricultural product producing areas, the consumption in the rural areas of the county has increased by a high multiple year after year, and the growth rate of online shopping in rural areas is several times higher than the overall growth rate of the cities where they are located, becoming an important driving force for increased consumption.
In the past three years, the average annual growth rate of online services and industrial products in the rural areas of the county has exceeded 100%, reflecting the close connection between production, life and the digital economy in the rural areas of the county. The integration has effectively promoted the upgrading of industries in the rural areas of the county and the cost reduction and efficiency increase, and the residents' consumption has continued to develop with high quality.
In 2021, the consumption potential of the rural counties in the northeast and northwest will be released the fastest. The proportion of online shopping transactions in the northeast, northwest, central China, southwest and north China rural areas will increase by more than 10 percentage points, and the local market share of rural consumption in the counties will increase significantly.
Guan Lixin, Deputy Director of the Circulation and Consumption Research Institute of the International Trade and Economic Cooperation Research Institute of the Ministry of Commerce:
Generally speaking, its market space is relatively huge.
We now have 21,000 towns across the country, and it can be said that the township and village-level markets account for 38% of the national market.
The growth momentum of rural consumption is very strong, and the growth rate of total retail sales of social consumer goods in rural areas has been faster than that in urban areas for many consecutive years.
Under the current situation, rural consumption is still showing the development trend of personalization and diversification, and the potential is constantly being released.