The housing economy is a gold mine

　　Relying on the rapid development of the digital economy, as a new consumption model, the "home economy" has been accelerated to "mature".

　　How to meet all kinds of life needs without leaving home is the pain point of consumption, but also the consumption potential.

The core of online shopping and group buying, cloud audio-visual cloud fitness, and smart medical services involved in the "home economy" is digital.

The popularity of the Internet and information technology has broken the barriers of time and space, allowing people at home to meet their daily life and entertainment needs.

Therefore, no matter whether consumers choose to live at home voluntarily or passively, the logic behind the "home economy" is not to stay at home - the true meaning of "home economy" is the fact that the body and mind are not home.

In other words, the "home economy" is never closed, it is a more open and integrated consumption based on technology.

　　The "home economy" in the Internet era has allowed the explosive growth of personalized quality consumption.

Especially when it integrates with the real economy and penetrates with traditional business models, a large number of explosive products that pay more attention to experience and details appear in the consumer goods market.

Mobile phone stands, memory mattresses, yoga mats, quick-frozen dumplings and other products of different categories are directly or indirectly supported by digital technology, making the "home" more comfortable and effective.

Among them, the way of eating can best reflect the house culture.

Pre-made vegetables are one of the star commodities for home consumption in the past two years. According to data, the market size of pre-made vegetables in my country will exceed 300 billion yuan in 2021, with a compound annual growth rate of about 20%. Consumers demand green, healthy and delicious food. Let prefabricated dishes have broad market prospects.

　　However, it needs to be reminded that although the "home economy" looks good, new products, new brands, new technologies and new models are springing up like mushrooms after a rain, and consumers are also looking forward to it, but they are not interested in the influx of new products, new brands, new technologies and new models. For enterprises, the problem is also obvious. Whether it is a traditional industry or an emerging field, the same type of enterprises either have similar brand positioning, or their products lack core competitiveness.

At present, the "home economy" is still in the initial stage of development. When the company has eaten up the dividends released by this wave of consumption potential, it is likely to fall into the dilemma of meager profits due to the increasing degree of homogeneity.

　　How can companies overcome obstacles on the runway as soon as possible?

At the beginning of this year, the State Council issued the "14th Five-Year Plan for Digital Economy Development", which put forward clear requirements on accelerating the cultivation of new business forms and new models, improving the level of digital inclusiveness of social services, and innovating and developing "cloud life" services. The development of digital consumption points the way.

Only by deeply cultivating consumption methods such as customized personality, smart sharing, and online services, can we have the opportunity to gain a certain competitive advantage and initiative in the era of digital consumption.

　　The "home economy" is a real gold mine that can be dug deeper.

The epidemic will always pass, but the "home economy" will not disappear.

Driven by the digital economy, new business forms and new models are constantly expanding new spaces such as enterprise production chains and supply chains, and continue to draw closer and meet consumers' usage needs and psychological needs. The "home economy" will eventually become the daily life of consumers. An important part of.

(Source of this article: Economic Daily Author: Ao Rong)