All provinces, autonomous regions, municipalities directly under the Central Government and Xinjiang Production and Construction Corps Network Information Office, market supervision and administration bureaus (departments and commissions), taxation bureaus of the State Administration of Taxation of all provinces, autonomous regions, municipalities directly under the Central Government and cities under separate state planning, and the offices of special commissioners of the State Administration of Taxation in various places:
According to the arrangement of the "Qinglang" series of special actions in 2022, the Central Cyberspace Administration of China, the State Administration of Taxation, and the State Administration for Market Regulation will launch a two-month special action "Qinglang, Rectifying Chaos in the Field of Online Live Broadcasting and Short Video" from now on. .
1. Work objectives
Focus on the chaos of various online live broadcasts and short video industries, analyze the underlying reasons, and focus on solving prominent problems such as poor platform information content, dysfunctional operation, and failure to recharge and reward.
Innovate and standardize management methods and methods, improve the comprehensive management system for online live broadcasts and short videos, and further consolidate the main responsibility of platform information content management.
Coordinate industry development and industry norms, resolutely crack down on various violations of laws and regulations, and promote the healthy and orderly development of the industry.
2. Main tasks
Focusing on the rectification of "color, ugliness, strange, fake, vulgar, gambling" and other illegal and illegal content as the starting point, further standardize the functions of key links, and strictly rectify functional anomie, "Internet celebrity chaos", and reward inappropriateness. , illegal profits, malicious marketing and other prominent problems.
(1) Strictly rectify the problem of abnormal operation of important functions
1. Fully standardize the presentation of important pages such as screen opening and recommendation.
Remediate the opening page to present various "yellow" and vulgar content that plays eroticism; rectify the problem of poor information on the recommendation pages of popular, dating, dancing, outdoor, nearby channels, etc., and the recommendation pages of channels such as game live platform Kaihei are accompanied Play sparring information.
2. Fully standardize channel and activity settings.
Rectify some live broadcast platforms to set up vulgar and kitsch channels such as "sexy" and "temptation"; strictly regulate some live broadcast platforms to open lottery, quiz, rebate, treasure and other activities, and resolutely crack down on disguised gambling to induce users to participate in gambling.
3. Comprehensively standardize the interactive links.
Strictly rectify the issue of vulgar punishment in the Lianmai PK link; comprehensively clean up the pornographic and vulgar groups in the group chat link of the live broadcast platform, and the illegal and bad information such as news, squares, comment barrage and other links that are vulgar, drug-related, gambling, illegal drainage and diversion.
(2) Strictly rectify account management problems
1. Strictly control "Internet celebrity accounts".
Identify and strictly deal with accounts that publish illegal content in a timely manner; include "Internet celebrity accounts" that regularly publish illegal content and malicious eyeballs into the platform's "blacklist" in accordance with the law.
2. Strictly manage MCN institutional accounts.
Strictly rectify MCN institutions by publishing content such as "fighting the edge" and indistinguishable between true and false, and maliciously creating "Internet celebrity accounts"; rectifying MCN institutions' accounts maliciously "interacting in series" blog traffic, maliciously publishing homogenous copywriting and concocting hot spots, etc. ; Urge MCN institutions to effectively perform their contracted account management responsibilities.
3. Strengthen the whole process of account management.
Standardize registration management, set an upper limit on the number of registered online hosts and short video accounts of the same subject; standardize process management, improve the account classification and classification management system, and combat and prevent the number of fans, views, likes, rewards, transactions, etc. Data fraud; strictly rectify evasion of supervision such as "replacing vests and live broadcasts", resolutely curb the illegal comeback of bad actors, and strictly rectify "cross-platform registration" and "draining traffic outside the station" and other banned accounts.
(3) Strictly rectify the problem of inappropriate rewards for live broadcasts
1. The problem of inducing rewards.
Clean up the live broadcast room or the comment section and publish inducing information such as "recharge to join the group" and "red the list private message"; rectify the behavior of MCN agencies, network anchors, etc. acting or manipulating "fake fans" to lavish gifts, defrauding other users to follow the trend and reward behavior; rectify violations and seek help Fans brush gifts, language stimulation, etc. to set off the atmosphere of PK reward, and induce users to impulsively reward behavior.
2. Stimulate the reward problem.
Strictly regulate the list based on the reward amount set by the live broadcast platform; strictly regulate the issue of sky-high gifts and single reward limit failure on the live broadcast platform; strictly regulate the algorithm model set by the live broadcast platform based on the reward amount.
3. The issue of rewards for minors.
Comprehensively clean up the live broadcast room, comment barrage and other links, "bypass addiction", "bypass restrictions" and other related information; severely crack down on some network anchors knowing or should know that the other party is a minor, still using various pretense such as giving gifts to coax Rewarding behavior of minors; comprehensively rectify the problem that minors' recharge and rewards cannot be effectively dealt with and returned in time.
(4) Strictly deal with the problem of making profits in violation of laws and regulations
1. The problem of false propaganda with goods in marketing.
Strictly crack down on false propaganda such as live broadcasts, short videos "inconsistent between pictures and texts", and inconsistency between the goods and the actual goods; focus on rectifying the exaggeration or falsification of product effects, transaction data, user evaluations, etc. in live broadcasts and short video delivery; Strictly rectify suspected price fraud such as live broadcast and short video "lowest price of the year" and "lowest price in history".
2. Tax evasion.
Strictly rectify the problem that live broadcast and short video platforms fail to issue invoices for top-up and reward users or shopping users according to regulations; strictly rectify live broadcast and short video platforms that fail to distinguish and define the source and nature of income of network anchors or account operators in accordance with the law, and fail to comply with the law Obligation of tax withholding and payment, failing to report the income information of network anchors or account operators as required; strictly rectify the behaviors of network anchors or account operators evading personal income tax with the help of others, MCN institutions, and third-party enterprises; Strictly rectify tax-related intermediaries and other illegal provision of tax planning services, false propaganda of tax-related services, and distorted interpretation of tax policies and other information.
3. Taking advantage of specific groups of people to violate regulations for profit.
Strictly rectify live broadcast rooms and short videos maliciously using minors to make money; Strictly rectify and maliciously use sick or disabled people, lonely and widowed elderly, etc. to bring goods for profit; Strictly rectify and arbitrarily fabricate and interpret emotional disputes and other false and curious plots to attract users Especially after the elderly users pay attention, they conduct fraudulent sales in disguise.
(5) Strictly rectify the problem of malicious marketing
1. Fake person.
Strictly rectify problems such as creating celebrity profiles and hype and draining people by making up stories, posing for shows and other means; strictly rectifying issues such as creating "miserable" profiles and gaining sympathy for product promotion; strictly rectifying and creating successful profiles , under the banner of sharing success studies and workplace experience, but in fact promotes issues such as thick black studies and the idea of money first.
2. When it is hot, it must be rubbed.
Crack down on the behavior of taking pictures of rescuers or victims at the scene of disasters or accidents, taking the opportunity to gain popularity and consuming the reality of the disaster in the name of helping rescue; Shoot for the protagonist or the background, take advantage of the situation to attract traffic, and seriously interfere with the normal life of the parties; crack down on "anti-rubbing" against hot events, characters, and topics, and disregard facts to maliciously ridicule and criticize hot events and characters, and even create things out of nothing. Making up rumors, etc.
3. Job requirements
1. Attach great importance to and strengthen organizational leadership.
Improve the political position, effectively strengthen the ideological consciousness, political consciousness, and action consciousness of doing a good job, carefully organize, and make solid progress.
2. Highlight key points and pay close attention to the implementation of work.
Adhere to the problem orientation, pay close attention to key platforms, key functions, key links, and key accounts, increase supervision and inspection, law enforcement and punishment, and ensure effective work.
3. Strengthen cooperation and cooperate effectively and effectively.
Strengthen coordination and linkage, negotiate, study and solve various new situations and new problems in a timely manner, and jointly push forward the special action in depth and be meticulous and practical.
4. Summarize experience and establish a long-term mechanism.
Timely refining and summarizing the results of special actions, actively exploring new concepts, new ideas and new methods for standardized management of the industry, and establishing and improving a long-term working mechanism to promote the healthy and orderly development of the industry.