It repurposed its pavilion at Expo 2020 Dubai as an innovation center
Emirates Airlines intends to launch non-redeemable codes and exciting experiences in “Metaverse”
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Emirates Airlines confirmed that it will soon launch non-fungible tokens (NFTs), and exciting experiences in the “Metaverse” for its customers and employees.
The carrier revealed plans to build distinctive brand experiences in the "Metaverse", as well as non-fungible tokens based on services, pointing out that work is currently underway on the first projects that are expected to be launched in the near future.
Emirates Airlines also announced that its pavilion at the Expo 2020 Dubai site will be re-allocated to become a center for innovation and attract talent from all over the world, to achieve the airline's future-focused projects, including those related to "Metaverse", and uncapable tokens. Replaceable, 3D Web "Web3".
digital economy
His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and CEO of Emirates Airline and Group, said: “Dubai and the UAE are moving forward on the path of the digital economy, with a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and security data".
His Highness added: “At Emirates Airlines, we have been adopting advanced technologies to improve our commercial operations, enhance our customers’ offers, and enrich the skills and experiences of our employees.
We are excited about the opportunities in the digital space of the future and are committed to making significant investments in finance and resources to develop products and services using advanced technologies that will enhance revenue, brand experience and business efficiency.”
His Highness continued, "Therefore, we saw it appropriate to re-design the Emirates pavilion at (Expo), to serve as a center for the development of advanced future experiences, in line with the UAE's vision of the digital economy."
3D Web
Emirates Airlines confirmed that it continues to deal with industry partners in its “Web3” strategy, and recruit talent for its projects, pointing out that it provides experiences and interacts with dealers in the digital world, as it was a pioneer in “virtual reality” technology on “emirates.” com, and the Emirates Airlines application for more than five years, providing an immersive 3D surround view of aircraft cabin experiences.
Customers can also explore their seats before making online travel procedures, using a 3D seat map, and they can also book their preferred seats in a 3D environment.
This award-winning technology is compatible with all devices without the need for external applications or plug-ins.
virtual reality
Emirates Airlines stated that, last year, it became the first airline to launch its virtual reality application (VR) on the Oculus store, providing users with accurate life-size experiences and interactive cabin experiences on the A380 and Boeing 777. -300ER Gamechanger”, for example: “eating” food and drinks from the air salon, “running” the shower in the “shower spa”, or closing the doors of the private suites behind them, as well as the possibility of exploring the cockpit.
According to Emirates Airlines, the virtual reality flight, which displays the interiors of the “cabin” of future aircraft, was the most popular attraction among the experiences titled “The Future of Commercial Aviation” at the airline’s pavilion during the Expo 2020 Dubai.
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