In the past few days, many users said that when they opened the mobile APP, they received relevant notifications about the co-branded credit card between Internet companies and banks.
The reporter learned from the black cat complaint platform that some netizens complained about the co-branded credit card. After opening and using the co-branded credit card, they did not get the rights to promote it.
The reporter also learned in the interview that although the application process for co-branded credit cards is simple, users are worried about the risk of personal information leakage.
It is understood that for the cooperation between Internet platforms and banks, the launch of co-branded credit cards is a "win-win" situation. On the one hand, the platform borrows co-branded credit cards to attract traffic to the platform, while the bank uses the Internet platform's user scale and usage scenarios to expand the scale of card issuance.
Industry insiders reminded that although the Internet has advantages such as traffic and can provide online needs for financial institutions, there are also risks of privacy information leakage.
Text/Wen Jing Wang Chuhan, All Media Reporter of Guangzhou Daily
The application process is simpler than offline, but users are worried about personal information leakage
In the current market, co-branded credit cards between Internet platforms and banks are emerging one after another.
According to incomplete statistics, Internet platforms such as JD.com, Meituan, Tencent, Douyin, Ctrip, Didi, etc. have cooperated with different banks to issue credit cards.
The reporter noticed in JD Finance that there are co-branded credit cards that JD or JD's brands cooperate with China CITIC Bank, Ping An Bank, Shanghai Pudong Development Bank, and China Guangfa Bank.
For example, China Merchants Bank JD.com co-branded credit card, its rights include 2-year PLUS for the first swipe, 50% discount on Wednesday food, and annual fee waiver for the first year... Tencent's Super V credit card is in cooperation with China Everbright Bank, Shanghai Pudong Development Bank, Bank of Communications, Jiangxi Bank, etc. According to reports, after successfully applying for the card, as long as the consumption of WeChat payment meets the standard, users can choose any one of Tencent's six major rights and interests to receive it every month, and so on.
Industry analysts pointed out that the Internet platform actively promotes co-branded credit cards with banks on the one hand to divert traffic to the platform and increase customers' card consumption on its platform.
On the other hand, it is to increase the digital operating income of the Internet platform.
The reporter tried to apply for a co-branded credit card between the Internet platform and the bank through the mobile APP. After filling in the basic personal information, relative information, etc., the application could be submitted, but the application failed soon.
In response, the bank's customer service responded that it was approved based on comprehensive personal credit information, and suggested that it should be applied again after 90 days.
The reporter noticed that the bank customer service quickly checked the status of this application through my name and ID number.
When a reporter submits a joint credit card application on another platform, in addition to filling in personal information, he must also fill in the work unit and address.
After submitting the application, the page shows that the review will take about 1 working day, and then the staff will come to activate it.
Compared with applying for a credit card on a bank and a bank APP, the application process on the Internet platform is relatively simple.
However, some users are concerned that these so-called simple application processes may only want to obtain personal information, or learn that users have relevant appeals to recommend other loan products.
Banks face restrictions on expanding the scale of card issuance through Internet platforms
"There is no way for a freelancer without a work certificate to apply for a credit card." A staff member of a joint-stock commercial bank in Guangzhou told reporters.
A citizen, Ms. Su, told reporters that it was very cumbersome to go to the bank to apply for a credit card recently, to provide proof of work and fill in various forms.
The reporter learned that behind the difficulty in applying for a card is the currently ongoing "Card Breaking Action".
In mid-December last year, the China Banking and Insurance Regulatory Commission issued the "Notice on Further Promoting the Standardized and Healthy Development of Credit Card Business (Draft for Comment)" (hereinafter referred to as the "Notice"), which put forward clear requirements for the management of card issuance.
Banks are required not to directly or indirectly use the number of cards issued, the number of customers, market share or market ranking as the single or main assessment indicators.
At present, some banks have also begun to take countermeasures.
For example, the Postal Savings Bank plans to make adjustments to the number of credit cards held from February 16 this year.
If you apply for a new card, you can cancel the card, reduce the number of valid cards under your name to less than 5 (excluding 5), and try to apply again.
Banks may face restrictions to increase the scale of credit card issuance and customer acquisition by using the Internet platform traffic model.
The reporter is concerned that the "Notice" on the management of cooperative institutions proposes that co-branded units directly or disguisedly participate in credit card revenue or profit sharing in co-branded card business cooperation, or improperly link charging standards with indicators such as the amount of credit card overdrafts, banking financial Institutions should stop co-branding with them.
Industry insiders reminded that although traffic and scenarios are the advantages of Internet giants and can provide online demand for financial institutions, there are also risks of problems.
For example, in terms of privacy information, the current Internet giants cannot provide information directly to financial institutions, but through credit bureaus.
In terms of brand isolation, Internet giants need to distinguish between self-operated, joint loans and loan assistance, and to clarify the underlying assets that penetrate the source of credit and credit card lines.
Under the premise of compliance, Internet giants can try to introduce the financial industry into more traffic scenarios and develop more convenient financial function tool modules.