<Anchor> This
is a friendly economic time.
Today (the 12th), I will be with reporter Han Ji-yeon.
They say that the dyeing shampoo market is growing these days.
<Reporter>
Yes, there are many people who pay a lot of money to go to the hairdresser because it is difficult to dye at home.
In particular, gray hair should be dyed regularly, but dyeing shampoo is relatively easy because you only need to take a cold every day.
Modamoda, a dyeing shampoo launched last year, hit the so-called 'jackpot', and cosmetic companies are releasing dyeing shampoos one after another this year.
Seoul Cosmetics and Tony Moly introduced first, followed by Amorepacific, a conglomerate, who also entered the market and launched the day after day products.
LG Household & Health Care is also known to be considering the development of related products.
More than 10 products have been released and sold so far, and the proportion of gray hair shampoo in the domestic shampoo market is expected to exceed 10% this year.
<Anchor>
I don't think this type of dyeing shampoo has come out recently.
It seems to have been there before, but why is the market growing so much these days?
<Reporter>
Yes, dyed shampoo and conditioner products have been out for decades.
In Korea alone, color conditioner was introduced in 1993.
Gray hair care shampoo came out last year as well.
However, the modamodaran dyed shampoo that came out last year was a bit groundbreaking.
This is because the 'browning principle' was used for the first time, not dye ingredients. When you peel an apple or a banana, the kernel turns yellow when it comes in contact with air, it is said to be a browning phenomenon.
By applying this to the hair, it makes the gray hair “colored” to a dark brown color, which is completely different from the conventional method of coloring hair.
In fact, it can be said to be a 'new market' differentiated from dyed shampoos.
After this shampoo was released, it became very popular, saying "16 pieces are sold per second" and "It is sold out".
It sold more than 30 billion won in a short period of time.
With this as an opportunity, it was confirmed again that dyeing shampoos were marketable, and shampoo companies are releasing dyed shampoos.
<Anchor>
So, are all the products that are coming out recently using this browning phenomenon?
<Reporter>
That's not it.
You can think of it as just that, with Modamoda as an opportunity, dyeing shampoos created a boom again.
Everyone had a different way of applying the colors.
In the case of one company's dyeing shampoo, black beans and arrowroot root are used to darken gray hair by making them adhere to the surface of the hair.
In other words, the colors are cumulatively 'coated'.
Also, there are products that use only the name 'shampoo', so be sure to check the ingredients carefully.
If you think of dyeing shampoo on the Internet, there are a lot of products. If you look closely, there are hair dye ingredients in the product ingredients, and the precautions for use also say hair dyeing agents.
If it says 'hair dye', you can think of it as just a hair dye.
<Anchor>
I have to take a closer look and buy it.
However, after listening to the explanation today, there are probably some of you who are curious about this, but there is a representative product that you mentioned about Modamoda Shampoo.
Some time ago, there was a little talk about raw materials.
In this way, raw materials that should not be used by the Food and Drug Administration were used.
But how is that going now?
<Reporter>
Yes, I've decided to review it now.
So the review period is 2 years and 6 months.
During this period, this Modamoda Shampoo can be purchased in Korea.
What the Ministry of Food and Drug Safety has designated as a prohibited ingredient is a catalyst called THB that helps browning, but countries such as the United States and Japan do not prohibit this ingredient.
So, Modamoda has been exporting to these countries.
It also generated hundreds of billions of dollars in sales.
As the government has also confirmed overseas competitiveness, it is known that the Ministry of Food and Drug Safety is discussing how to alleviate the parts that the Ministry of Food and Drug Safety judged to be harmful compared to the United States.