Guangzhou to speed up the construction of an international consumption center city to provide strong support for stable economic growth
The online New Year’s Day in Guangzhou, the live e-commerce festival, the international cowboy season, the Pazhou Valley, the digital renminbi... Guangzhou, the "millennium commercial capital" that has prospered for thousands of years and has not declined, has launched a group of diverse and powerful combinations at the beginning of 2022. Boxing, attention.
China (Guangzhou) Cross-border E-commerce Comprehensive Pilot Zone is ranked the first in the Ministry of Commerce's "2021 Cross-border E-commerce Comprehensive Pilot Zone Evaluation", becoming one of the ten selected cross-border e-commerce comprehensive pilot zones in the country; the Ministry of Commerce announced The evaluation results of the comprehensive development level of the national economic and technological development zones in 2021 show that the overall development level of the three national economic and technological development zones in Guangzhou ranks among the top in the country, and various indicators are stable and progressing... In the face of the assessment and evaluation, Guangzhou continues to polish the international consumption The "Golden Signboard" of the central city, the latest achievements and experience have been affirmed.
In fact, in the face of the complicated domestic epidemic situation since March, Guangzhou has always put epidemic prevention and control in commercial and trade places as the top priority. , give full play to the advantages of Guangzhou's millennium commercial capital and international business and trade center, accelerate the construction of an international consumption center city, promote high-quality business development, provide strong support for stable economic growth and service construction of a new development pattern, and strive to achieve business development and entry epidemic prevention and control "double" "Coordination" and "Double Victory".
Text/Guangzhou Daily All Media Reporter Xu Xiaofang
Improve quality and expand capacity to promote consumption
Seize the commanding heights of the national and even global consumer market
The fiery atmosphere, lively scenes, and rich products have jointly built a strong support for Guangzhou's "shopping paradise", and laid a solid foundation for Guangzhou as an international consumption center city to "sell the world's goods widely".
At the same time, the strong consumption power of "broadband goods from all over the world" has helped Guangzhou to further strengthen its magnetic field, constantly attracting goods from all over the world to gather here, forming a new consumption synergy, and the cycle is endless.
With the approval of Guangzhou to take the lead in cultivating and building an international consumption center in July last year, the Millennium Merchant City has ushered in a new functional orientation and city name card.
In order to better cultivate an international consumption center city, Guangzhou is making full efforts from production to consumption and accelerating towards high-quality development.
"Guangzhou has both innate and acquired advantages to cultivate an international consumption center city, as well as hardware and software advantages." According to Wang Xianqing, professor of the Institute of Commerce, Trade and Circulation of Guangdong University of Finance and Economics and president of the Guangdong Association of Business Economics, Guangzhou is in the industry, It has outstanding advantages in market, commerce, transportation and location, which should be fully utilized.
In the face of the epidemic and the complicated domestic and international situation, Guangzhou is not afraid of challenges, and actively opens a new situation in the crisis. The “Fashion Capital Three-Year Action Plan” and other programs and measures have seized the commanding heights of the national and even global consumer market.
Live e-commerce festivals, international shopping festivals, international food festivals, international tea industry conferences, night consumption festivals... In terms of promoting consumption, Guangzhou continues to make efforts to promote the interactive development of online and offline, and accurately help enterprises to expand sales and promotions.
For example, during the Qingming holiday that just passed, major commercial and trade distribution companies in Guangzhou seized the holiday business opportunities and held various promotional activities to attract consumer groups, improve the quality of consumption, and expand the scale of consumption.
According to the relevant person in charge of Guangbai Co., Ltd., in order to strengthen the guarantee of supply and stable prices, and to bring more safe products to consumers, "the inventory of goods in each store during the Qingming holiday is sufficient, and combined with the full discount, the mother and baby products have increased by nearly 20% year-on-year. Grain, oil, non-staple food and household cleaning products increased by 28% and 12% respectively year-on-year.”
It is worth mentioning that, in order to stimulate the vitality of market players, Guangzhou, which has a developed exhibition industry, printed and developed the support policies for the exhibition industry, "20 Conventions and Exhibitions" and "Nine Bailouts".
Following the first online and offline integration, according to the Ministry of Commerce, Guangzhou will hold the 131st China Import and Export Fair (Canton Fair) online from April 15th to 24th.
In addition, this Canton Fair does not charge exhibitors, nor does it charge any fees to cross-border e-commerce platforms participating in simultaneous activities.
stick to problem orientation
Work together to ensure the smooth flow of foreign trade supply chains
On March 22, the "Several Measures of Guangzhou to Promote the Unimpeded Foreign Trade Supply Chain" jointly formulated by the Guangzhou Municipal Bureau of Commerce and other 8 departments was officially issued. In response to the cross-border supply chain dilemma caused by the epidemic, 13 specific measures to directly address the needs of enterprises were put forward. action.
"With the support of the new policy measures to stabilize foreign trade, the import and export of Panyu jewelry and diamonds has recently set a record of 5 billion yuan in cargo clearance in a single day." Liang Weizhang, general manager of Guangzhou Diamond Trading Center Co., Ltd., said, "The new measures not only focus on precise The current blockages and difficulties faced by enterprises in foreign trade are more convenient in terms of port cargo allocation and circulation, docking with logistics platforms, and adding transportation quotas, and have also upgraded the international supply chain service guarantee for foreign trade enterprises."
Behind this is the superimposed impact of the epidemic at home and abroad, and many foreign trade companies in Guangzhou are facing increasing blockages and pain points in the international supply chain.
On the one hand, the shortage of cabinets and containers caused by the epidemic continues to plague foreign trade enterprises, and due to the impact of this round of epidemic, the prevention and control measures at ports, airports, and cross-border cargo transportation operations have been upgraded and upgraded, and the shipping schedule has been extended. There is a backlog of export goods; on the other hand, the global "land, sea, air and rail" transportation costs have soared, the supply and demand information of small and medium foreign trade enterprises and logistics companies is asymmetric, and the freight cost has been maintained at a high level.
In order to solve the problem of unblocked supply chain that foreign trade enterprises have responded strongly to, and to ensure the efficient and smooth operation of foreign trade import and export, many departments in Guangzhou adhere to problem orientation, pay attention to the combination of solving real needs and establishing a long-term mechanism, and work together to build a three-dimensional network of foreign trade supply chain. Work together to ensure the efficient and smooth operation of foreign trade import and export.
In addition, Guangzhou has also effectively implemented policies and measures such as the city's "13 unblocked foreign trade supply chains", sorted out and solved the difficulties and problems faced by local enterprises in import and export, optimized enterprise services through special classes, and supported the cultivation of trade that integrates domestic and foreign trade. Dual-cycle enterprises, promote the development and growth of new business forms and models such as market procurement and cross-border e-commerce, and accelerate the construction of a strong foreign trade market.
It is worth mentioning that since Guangzhou was approved as a national cross-border e-commerce comprehensive pilot zone in 2016, it has replicated and promoted 135 good practices in the construction of the comprehensive pilot zone and overseas warehouses, participated in the formulation of 13 national and industrial standards, and promoted Guangzhou. High-quality development of cross-border e-commerce.
In the list of "2021 Cross-border E-commerce Comprehensive Pilot Zone Evaluation" recently announced by the Ministry of Commerce, China (Guangzhou) Cross-border E-commerce Comprehensive Pilot Zone ranks first, becoming one of the ten selected cross-border e-commerce comprehensive pilot zones nationwide. one.
In terms of stabilizing foreign investment and expanding investment, Guangzhou is also striving to expand the comprehensive pilot program of the national service industry, continue to optimize the business environment, and focus on advanced manufacturing, strategic emerging industries, and modern service industries. Efforts will be made to introduce more large and good projects.
work together
Scientific and accurate comprehensive prevention and control work
Recently, the domestic epidemic situation and the prevention of imported epidemic situation are still complicated.
In order to coordinate epidemic prevention and control and economic development, Guangzhou has actively responded to challenges, consolidated the responsibilities of all parties, focused on precise prevention and control, plugged risk loopholes, and ensured that all There is a stable and sufficient supply of living necessities.
"We have strictly implemented epidemic prevention and control measures, implemented temperature measurement, wearing masks, scanning the exclusive itinerary code to enter the inspection process, as well as on-site environmental disinfection, product traceability and traceability, personnel vaccination and other safeguards." According to Guangzhou Friendship, responsible for People introduced that the store is actively doing a good job in epidemic prevention and providing citizens with a safe and secure shopping environment.
It is understood that at present, Guangzhou municipal-level units go to the commercial and trade establishments to supervise every week, and district-level units organize law enforcement teams and street and town personnel to conduct door-to-door inspections every day, and implement the requirements for code scanning, temperature measurement, disinfection, and wearing masks. The closed-loop work of feedback, supervision and rectification, regular notification, and problem cancellation.
According to statistics, Guangzhou has dispatched more than 10,000 supervision teams to shopping malls, supermarkets, restaurants and other places every week, and the average number of nucleic acid sampling tests per week exceeds 100,000.
Nearly 59,000 employees in the city's 196 clothing wholesale markets have achieved nucleic acid "2 inspections in 3 days" and are safe to work.
At the same time, during the holidays, local supermarkets represented by Guangzhou Friendship and Guangbai Co., Ltd. also actively organize commodities, prepare sufficient supply, and strictly control imported commodities, do a good job in quality control and sterilization before they are put on the shelves. , so that consumers feel more at ease when shopping.
Straight line
A new destination for tourism: the surrounding countryside has become a popular holiday destination for Guangzhou people
"I go to Conghua District for vacation six or seven times a year." Yuanyuan, who lives in downtown Guangzhou, said that Conghua District is now her family's first choice for vacations.
In the past March, when the rape blossoms were in full bloom, Yuanyuan took her daughter and her parents to the Shimen National Forest Park in Conghua District by car to enjoy the flowers.
"The scenery is very good, the place is big, and the people are not crowded. The whole journey is about an hour and a half, and the journey is very easy."
In the past two years, Conghua District has become Yuanyuan's preferred holiday destination.
"Last year, I went to Conghua six or seven times throughout the year. I have experienced flower viewing, fruit picking, hot springs, and homestays." Yuanyuan usually travels with her family, young and old. Considering this, she usually chooses leisure travel.
Previously, she tended to choose popular domestic leisure tourism cities such as Beijing, Hangzhou, Guilin, and Wuhan.
In the past two years, affected by the epidemic, Yuanyuan turned to Guangzhou suburban tours. After experiencing many tourism products in Conghua District, she claimed to be a "true fan".
"Basically, there are attractions to play all year round." In the past year, Yuanyuan went to pick strawberries and mulberries in spring, grapes in summer, rose oranges in autumn and winter; paddy.
She commented: "Every time I go, I feel far away from the hustle and bustle of the city, I am back to nature, and I can also experience the rural style. It is very suitable for families of all ages to play." , "Prepare to unlock the year-round fruits in Conghua District with the children." Yuanyuan said.
Ms. Mai, who also lives in the urban area of Guangzhou, likes to be close to nature. In the past two years, she also prefers to play in the suburbs of Guangzhou or the surrounding countryside.
Last winter, Miss Mai and her best friend went to Conghua District to experience the hot spring.
"The hot spring in Conghua District is very famous, and it is still in Guangzhou, so we chose it nearby." Ms. Mai said that the hot spring hotel where she is located is close to the mountain, so you can enjoy the mountain view while soaking in the hot spring, and you can also encounter streams when you go out for a walk. The river, the scenery is beautiful.
The reporter learned from the Culture, Broadcasting, Tourism and Sports Bureau of Conghua District that during the Spring Festival holiday in 2022, Conghua District will receive a total of 1.0153 million tourists, with a total tourism income of 365 million yuan.
Among them, the hot spring resort hotels and characteristic towns in Conghua District are very popular with tourists, and the occupancy rate of many high-end hot spring hotels such as Hot Spring Town and Liangkou Town exceeds 90%.
(Text/Guangzhou Daily All Media Reporter He Zhanying)
New model of consumption: camping economy rejuvenates cultural tourism market
The spring breeze is warm and the sun is just right.
In a valley full of flowers and greenery in Zengcheng, tourist Ms. Li and her family came to the exquisite camping base to experience a rare leisure time...
In Guangzhou, camping has become an increasingly mature leisure tourism product.
According to Ctrip data, in early March, the search volume of camping products on the platform increased by more than 80% month-on-month, and the bookings of camping products for travel from March to April increased by 120% month-on-month, of which parent-child travel accounted for 45%.
Different from the camping activities in everyone's impressions, the camping experience products are specially organized by the organizers to arrange the camping sites, prepare food, organize activities, and the experiencers do not need to bring anything.
On weekends, Ms. Li's family slept until they woke up naturally before starting from their home in downtown Guangzhou. At noon, they drove to the camping base in nature. When they arrived at the base, the tents, camping equipment, food and drinks were all ready. Under the arrangement of the staff, the atmosphere of camping is full, and the scenery can be easily captured by the mobile phone.
Ms. Li's family just needs to sit down and enjoy the leisure time, barbecue, picnic, play games, enjoy the natural beauty, and relax.
"After a sumptuous barbecue lunch, the lazy afternoon tea officially opens, hide in the tent and taste dessert, DIY a cup of coffee, take a short nap, and then play Frisbee and kite flying on the lawn with the children, we don't need to worry about it."
In terms of expanding experiential consumption, Guangzhou relies on rich and diverse rural tourism resources to promote the revitalization of the camping economy in Guangzhou and become a surging new vitality in the cultural tourism consumer market.
Camping combines beautiful scenery, food, culture, music and other special experiences, driving a group of RV camping bases, resort hotels, and boutique B&Bs around Guangzhou to actively invest in the theme of camping to build a new consumption attraction for rural tourism.
Statistics show that during the Spring Festival holiday, Guangzhou received more than 7.7 million tourists, and achieved a total tourism revenue of nearly 5.5 billion yuan. Among them, 4.35 million tourists were received in rural areas, and the proportion of rural tourism was more than half.
Behind the huge demand for camping is the continuous expansion and improvement of the local industrial chain.
According to iiMedia Research, as of October 15, 2021, the number of campground companies in Guangdong was 1,883. In the past year, this number has been growing rapidly.
(Text/Chen Weiwei, All Media Reporter of Guangzhou Daily)
reporter observation
Millennium Beijing Road welcomes digital renminbi
As a street integrating culture, entertainment and commerce, Beijing Road is located in the center of Guangzhou. It is the place where Guangzhou’s urban construction began, and it is also the most prosperous commercial distribution center in Guangzhou’s history. It has reached more than 600,000 person-times, with a peak of one million person-times.
Today, smart applications such as unmanned retail vehicles, security patrol cars, sweeping robots, 3D fittings, and smart light poles can be seen everywhere on the transformed Beijing Road.
This ancient road, which has been a commercial distribution center since the Qin and Han Dynasties, is writing a new commercial chronicle that belongs to it.
Recently, this "millennium business road" has also ushered in new opportunities.
With the successful approval of the national digital renminbi pilot in Guangzhou, the digital renminbi is being integrated into people's lives.
The reporter learned that Guangbai, which is headquartered on Beijing Road, is also closely following the national strategic plan and the digital economy boom. Business sectors such as commerce, tourism, and food have accelerated the popularization of digital RMB payment formats and application scenarios to enhance citizens’ experience.
This means that the latest and most modern digital renminbi application scenarios are injecting new vitality into this historically accumulated business road.
"Dip!" Consumer Ms. Yan took out her mobile phone, swiped it at the cashier, and started her first digital RMB experience at Guangbai Department Store Beijing Road store.
"You can open the QR code. It is very convenient and can be used even without the Internet. The money in the wallet is deducted, and it will not be directly linked to the bank account. You will not worry about leaking personal security information, which is safer and more secure."
Ms. Yan's ideas represent the needs of some consumers. For them, an additional payment method certified by the state will undoubtedly enrich their consumption experience.
As more supermarkets and stores in the city join the team supporting the digital renminbi, Guangzhou consumption has gradually realized the integration of the digital economy and the real economy.
(Text/Guangzhou Daily All Media Reporter Xu Xiaofang)