The same material, workmanship, and even products with the same parameters, as long as they are changed to pink, and then labeled as "exclusive" or "special" for women, the price will increase immediately.

This potential consumption trap in life is vividly called the "pink tax".

　　"The more you enjoyed, the more tired you are now." When they realized the existence of the "pink tax", consumers began to actively identify and reject it.

　　▍ Harvest

　　Packaging is expensive for changing colors

　　"New product recommendation, thin and portable, high value..." The mouse slid from the color options one by one. When it stopped at "Sakura Pink", the price of 29.9 yuan just now suddenly became 36.9 yuan.

　　"Pink tax!" Xiao Zhai exclaimed in his heart.

Not long ago, she just learned about this concept. She didn't expect that she just planned to equip the tablet with a Bluetooth keyboard. After searching at random, she encountered such a bright "harvest" from the business.

　　Ask customer service, and the response is unsurprising - the keyboard functions are the same, except that the pink is a "limited edition" and sold out.

To this statement, Xiao Zhai was noncommittal, "How can there be a time when it will be sold out?" The higher 7 yuan does not seem to be much. Considering the total price is only about 30 yuan, it will cost nearly a quarter more for a color change. money.

Even if she did like pink, she decided to give up the keyboard.

"When you realize the routines of the merchants, you really accept the powerlessness."

　　On Douban, some netizens have established a "Pink Tax Resisters Alliance" group to take stock of the "pink tax" phenomenon that is often overlooked in life, but far more than imagined.

Shockingly, the "pink tax" is found even when buying medicines.

　　In a pink box with a female body graphic, an ibuprofen chewable gives the impression of being "for women".

Many users have posted that it is called "small powder tablet", which is an "artifact" for relieving dysmenorrhea.

A box of 10 tablets, each 0.2 grams, is priced at 29.8 yuan on the drug purchase platform.

Another packaged ibuprofen chewable tablet produced by the same pharmaceutical company has the same specifications as the "small powder tablet". The drug ingredients and indications marked on the back of the box are not different, and the price on the same drug purchase platform is only 18.8 yuan.

　　What is even more shocking is that, if you look closely at the descriptions of the two medicines, the tablet shape is described as "orange speckled round tablets".

In other words, the so-called "small powder tablets" are not "customized" for women at all, they are just ordinary pills.

For an extra 11 yuan, I just bought a pink box and a "concept" constructed by the merchant.

　　▍ tricky

　　Men and women make a fuss in different amounts

　　In addition to price differences, there are some "advanced pink taxes" that are more subtle.

At first glance, there seems to be nothing out of the ordinary, but when you think about it carefully, there is always something "not right".

　　Before winter started last year, Xiaoyan thought about buying winter clothes for herself and her husband.

Choose to choose, fancy a trendy brand down jacket overalls.

The same model for men and women is 1399 yuan.

"Buy white for myself and choose black for my husband, it's fashionable and good-looking." With this thought in mind, she scrutinized the product details, but found clues.

　　The page shows that the men's and women's down jackets are filled with 90% gray goose down. In terms of filling amount, the minimum size of women's clothing is 153 grams and the maximum size is 183 grams; the minimum size of men's clothing is 240 grams and the maximum size is 280 grams.

Each size of men's clothing has nearly 100 grams more filling than the corresponding size of women's clothing, which is more than 50%.

Considering the same price, the women's model is obviously a lot more expensive.

　　"Take a breath," Xiaoyan described her mood at the time.

She believes that men's and women's clothing is affected by factors such as brand and design, and it is usually difficult to compare in terms of materials and other aspects, but for functional clothing that is the same style for men and women as down jackets and attaches great importance to the "filling volume", the price should depend on the filling volume. differentiated.

"Is it an invisible 'pink tax'?"

　　Since mid-March, under the name of the so-called "cherry blossom season", various brands have been moving towards pink and tender with full force.

The official flagship store of a certain brand of instant noodles, even instant noodles have played tricks and launched "seasonal limited".

In a romantic setting, pasta noodles and fish plates in the shape of cherry blossoms.

A girl savoured it intoxicated, with the label "cute weekend for girls" next to it.

　　The reporter found that the full box of 12 cups of cherry blossom cups sells for 59.9 yuan, which is the same as the price of other flavored cup noodles.

However, a closer look at the net content reveals that the merchant's mind is fully exposed - the cherry blossom cup is 78 grams, and the other flavors are 83 grams.

The customer service said it "doesn't know" about the situation.

And this way of saving 5 grams is 5 grams. It can't help but sigh, routines are everywhere.

　　▍Strategy

　　Do not stick to men and women to break the limitations

　　Behind the "exclusive" gentle smile is often a merciless consumption trap.

Realizing this, many women have begun to work hard to identify the "pink tax" and beware of discriminatory pricing.

　　On social platforms, many netizens listed areas that need to be vigilant against the "pink tax" and shared their own "tax avoidance" strategies.

For example, skin care products are the hardest hit areas of the "pink tax", and the price difference between men's and women's models often more than doubles, but in terms of specific ingredients, the difference between the two is actually very small, and even men's models perform better.

"You don't have to believe too much in the male and female categories stipulated by the merchants, just choose the right products according to your own needs."

　　In addition, when shopping, try to restore its essence as much as possible, which also helps to find more cost-effective products.

Taking the storage containers of the same size and made of black walnut as an example, the price of products searched by "makeup brush holder" is 59 yuan, and if you use "pen holder" to search, similar products are only 29.9 yuan, which is half the price.

Our reporter Wei Jing