Zhongxin Finance, April 7th. Recently, six departments including the Ministry of Culture and Tourism issued the "Opinions on Promoting Cultural Industry Empowering Rural Revitalization". The opinions put forward development goals. By 2025, the effective mechanism for cultural industry to empower rural revitalization will be basically Establish and form a group of characteristic cultural industry brands with market competitiveness, build a group of characteristic townships and villages with distinctive characteristics and outstanding advantages in the cultural industry, and launch a number of typical examples of cultural industry empowerment of rural revitalization with international influence.

  Opinions require that the scientific connotation of the rural revitalization strategy should be accurately grasped, focusing on the new stage of development, implementing new development concepts, building a new development pattern, and promoting high-quality development, to achieve the effective connection between the consolidation and expansion of poverty alleviation achievements and rural revitalization, and to promote common prosperity. We will firmly adhere to the bottom line of ensuring national food security and preventing large-scale return to poverty, strengthen urban-rural development and mutual promotion between urban and rural areas, empower rural human resources and natural resources protection and utilization through cultural industries, promote the integrated development of primary, secondary and tertiary industries, and integrate industrial production. Increase sales, integrate agricultural culture and tourism, inherit and develop farming civilization, stimulate the vitality of excellent traditional local culture, and help realize the prosperity of rural industries, ecological livability, civilized rural customs, effective governance, and prosperous life, in order to comprehensively promote rural revitalization and accelerate agricultural and rural modernization. make a positive contribution.

Cultural leadership, industry driven.

Guided by the core values ​​of socialism, coordinate the protection, inheritance, innovation and development of excellent traditional local culture, give full play to the role of cultural empowerment, promote cultural industry talents, funds, projects, and consumption to go to the countryside, and promote creativity, design, music, art, animation, animation, The integration of science and technology into rural economic and social development, mining and enhancing rural humanistic value, enhancing rural aesthetic charm, enriching the spiritual and cultural life of farmers, promoting the all-round development of people, radiating a new atmosphere of rural civilization, and cultivating new momentum for rural development.

The main body of farmers and the participation of many parties.

Fully respect the wishes of farmers, effectively mobilize the enthusiasm, initiative and creativity of farmers, take safeguarding the fundamental interests of farmers and promoting common prosperity of farmers as the starting point and goal, encourage the wide participation of all forces, strengthen the cultivation and support of local cultural talents in rural areas, and establish effective The benefit linkage mechanism continuously improves farmers' sense of gain and happiness.

Government guidance and market operation.

Strengthen the government's guidance, support and service functions, formulate effective policies and measures, give full play to the role of the market mechanism, mobilize the enthusiasm of market players, and use key industrial projects as the carrier to promote more flow of resource elements to the countryside, and enhance the vitality of agricultural and rural development.

Scientific planning and characteristic development.

Based on local resource endowments and regional functional positioning, adjust measures to local conditions and advance in an orderly manner, improve planning level, design quality, and construction standards, prevent blind investment and low-level, homogeneous construction, avoid large-scale demolition and large-scale construction, demolition of real construction and false construction, and protect well The traditional style of the village promotes higher-quality and more sustainable development of the rural economy and society.

  The opinion pointed out that by 2025, an effective mechanism for cultural industry empowerment of rural revitalization will be basically established, a group of enterprises, institutions and talents who actively participate in cultural industry empowerment of rural revitalization will be gathered and cultivated, and a group of cultural industries with strong driving effect will be promoted. The key projects of industrial empowerment of rural revitalization will form a group of characteristic cultural industry brands with market competitiveness, build a group of characteristic townships and villages with distinctive characteristics and outstanding advantages in the cultural industry, and launch a number of cultural industry empowered villages with international influence A typical example of revitalization.

The excellent traditional local culture has been effectively activated, the rural cultural industry has been enriched and developed, the rural human resources and natural resources have been effectively protected and utilized, the rural primary, secondary and tertiary industries have been organically integrated, and the comprehensive driving effect of the cultural industry on rural economic and social development has become more significant. The supporting role of cultural revitalization is more prominent.

  The opinions put forward eight key areas, namely, creative design empowerment, performance industry empowerment, music industry empowerment, art industry empowerment, handicraft empowerment, digital culture empowerment, other cultural industry empowerment, and cultural tourism integration empowerment .

  It is required to cultivate and strengthen market players, establish an effective mechanism for bringing together talents from all sides, strengthen project construction and financial support, make overall planning for development and resource protection and utilization, local departments of culture and tourism, education, natural resources, agriculture and rural areas, and rural revitalization and the state Institutions at all levels of the Development Bank shall, in accordance with the requirements of this Opinion and the actual situation of the region, under the unified leadership of the local party committee and government, strengthen departmental coordination, coordinate the forces of all parties, coordinate various resources, increase support, and solidly promote cultural industry empowerment. Rural revitalization work.

(over)

Keywords: