Meta (Facebook) rethinks its irruption in finance with the 'Zuckerberg dollars', its new tokens for the metaverse

Meta, the parent company of Facebook, plans to introduce virtual currencies and tokens in its applications, as part of a new attempt to break into the finance sector, after the failed Libra project.

As reported by the

, the company led by Mark Zuckerberg is looking for alternative sources of income to those provided by the social networks it dominates globally, and also intends to generate new elements that revitalize the loyalty of its users.

Thus, the financial arm of the company, Meta Financial Technologies, is exploring the creation of a virtual currency that can be used in the metaverse, a scenario in which the company currently focuses its business and which is based on interactions through virtual reality. and increased.

More than a cryptocurrency, the company would be inclined to resort to tokens (the increasingly fashionable

), which internally are already being called

(

), as detailed by

in its information.

A precedent for the Facebook project would be that of

, a multiplayer video game platform in which users can create their own amusements (and charge for it) and which is considered one of the pioneers in the deployment (and monetization) of the metaverse.

The Robux are used to improve the avatar or get special abilities of that character that the user uses in their interactions within Roblox.

Of course, as this company warns, it is a limited license that can cost real money but has "no value in real currency."

Meta would be developing social tokens or reputation tokens, prizes that could be achieved, for example, by making contributions of value in Facebook groups.

This social network of a company that ranges from Instagram to WhatsApp was until now the core of the business, but, after a profound image crisis, it is also losing users for the first time: in the latest quarterly results, the community stood at

, a huge figure but in any case less than the 1,930 million announced in the previous presentation of accounts of the Californian company.

Instagram, another of the Meta umbrella social networks, is already immersed in the acceptance of NFT within its ecosystem, as Zuckerberg acknowledged last month.

As part of the technology company's new financial plan, Facebook could soon join that welcome.

These NFTs could be monetized through commissions or advertisements, according to some of the internal documents collected.

Facebook wanted to promote Libra in 2020, a cryptocurrency project that was delayed despite including payment systems such as Mastercard, Visa and PayPal among its partners (in addition to other companies such as eBay, Booking, Vodafone or Spotify).

However, the financial authorities and central banks were suspicious of the implementation of this cryptocurrency, so the inter-company project ended up undone.

Diem Association, the responsible association, ended up being sold to the bank

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