Beijing, Shanghai and Guangzhou are no longer the first choice Why young people flock to the new front line
"How to keep people" has become a new proposition for local thinking
who is growing
In 2021, the permanent resident population will increase. The net population increase in Chengdu and Hangzhou in 2021 will be 245,000 and 239,000, respectively, ranking the top two; the top ten are also "new first-tier cities" such as Qingdao, Zhengzhou, Ningbo, and Nanjing.
The first-tier cities saw a negative population growth of 4,000, Shanghai's population increased by 10,700, and Guangzhou's population increased by 70,300.
Why grow
New first-tier cities not only have a high level of economic development, which can provide sufficient career opportunities; there are also cultural and entertainment spaces such as cafes, bookstores, script killings, and bars, which are fun and interesting enough; in addition, these cities are relatively less pressured to buy a house , but also provides a decent living experience for young people.
Between "Beijing, Shanghai, Guangzhou and Shenzhen" and "other cities", there is now another choice for young people to settle down - the new front line.
Recently, various provinces, autonomous regions and municipalities have successively announced the increase in the resident population in 2021.
According to the published data ranking of 29 key cities, Chengdu and Hangzhou will have a net population increase of 245,000 and 239,000 respectively in 2021, ranking the top two; the top ten are Qingdao, Zhengzhou, Ningbo, Nanjing, etc.” New Tier 1 Cities".
In 2021, Beijing's population will continue to grow negatively by 4,000, Shanghai's population will increase by 10,700, and Guangzhou's population will increase by 70,300.
An interview with the Red Star Capital Bureau found that the population is increasingly moving to provincial capital cities or key cities in the province, which is also an important feature that has emerged in the past decade.
And the "urban war for people" has become more intense, and "how to retain people" has also become a new proposition that current leaders at all levels need to think about.
Chinese young people "think about it"
"There are almost all of them in the north, Shanghai and Guangzhou, but those cities don't have the unique fireworks here." Xiaojie is from Shandong, and he came to Chengdu from Shanghai two years ago to settle down.
Before coming here, he heard a joke: the mobile phone has only 5% of the electricity, and people in other places may be anxious to charge it, but people in Chengdu can take their mobile phones to listen to songs without rushing.
This made him curious about Chengdu.
Settling in Chengdu was purely accidental. He had the opportunity to settle in Shanghai before, but the exorbitant housing prices made him retreat.
The job opportunity that just happened made him turn his attention to Chengdu.
What impresses him the most is also the housing price - the price of a new hardcover house in Tianfu New District is definitely "hanging" Beishangguang.
Previously, he worked in entertainment in Shanghai. In terms of career choice, Xiaojie believes that Chengdu has "promising prospects". "In terms of opportunities, there are fewer opportunities than first-tier cities, but the atmosphere of innovation and entrepreneurship is relatively strong."
Xiao Ai, who chose to settle in Hangzhou, has traveled to three cities after graduation. She has worked as a Shanghai drifter and a North drifter. "There are 4 cities I can choose to live in, and Hangzhou is the result of comprehensive consideration."
Xiao Ai from Gansu graduated from University in Wuhan, but she did not move out of her registered permanent residence. She wanted to go out for a few years before returning to Wuhan to settle down. At that time, she never paid attention to Hangzhou.
"My only thought at the time was to go to Shanghai."
But after a few years of drifting from Shanghai to Beijing, Xiao Ai decided to re-plan.
She said both cities were fine, with the only downside being "the high cost of living".
Catching up with the concept of "new front line" is emerging, Xiao Ai chose Hangzhou, Wuhan, Xi'an, and Chengdu as alternatives, "Although I am emotionally biased towards Wuhan, there are not so many suitable jobs for me. "In addition to personal development factors, she also values the comfort of living in the city, and finally chose Hangzhou, the "Internet Capital".
Xiao Ai noticed that friends who used to be "Shanghai Drifters" and "North Drifters" with her have reconsidered their future destinations after working for a few years.
"Everyone's choice of cities is no longer limited to Beijing, Shanghai, Guangzhou and Shenzhen." Xiaojie found that many friends around him asked him about the living conditions in Chengdu, and he was "eager to try" to settle in Chengdu.
Liepin's "2022 Talent Attraction Report of New First-tier Cities" shows that from 2017-2021, the proportion of mid-to-high-end job seekers in first-tier and new first-tier cities has shown a downward trend, from 45.33% in 2017. It will drop to 36.87% in 2021; at the same time, the proportion of delivery in new first-tier cities will increase from 31.52% to 35.03% in 2021, getting closer and closer to first-tier cities.
During the same time period, the first-tier cities and the new first-tier cities also showed a similar trend.
Hangzhou, Chengdu, and Suzhou are the top three cities in terms of job postings and delivery numbers, showing a boom in both supply and demand.
In 10 years, the population of 10 cities has increased by more than 2 million
If the time line is extended to ten years, the population increase of the new first-tier cities will also have the momentum to catch up with the first-tier cities.
The Red Star Capital Bureau compared the data of "six general" and "seven general" and found that the largest increase in the new first-tier cities is Chengdu, with an increase of 5,818,900 permanent residents in the past 10 years. Among all cities in the country, this increase It ranks third after first-tier cities Shenzhen and Guangzhou.
The fourth largest population growth in the country is another new first-tier city, Xi'an.
From 2010 to 2020, the population of Xi'an increased by 4.4851 million.
Including Chengdu and Xi'an, there are 10 new first-tier cities with a population growth of more than 2 million in the past 10 years.
In the past year, new first-tier cities are also in the C position in the ranking of urban population growth.
Among the top ten, the population increments of Qingdao, Ningbo, Zhengzhou and Nanjing are all over 100,000.
What are the reasons why young people like a city?
The "2021 New First-tier Cities Generation Z Youth Consumption Trend Report" shows that more than 70% of people put "a leisurely life, a strong sense of belonging, and full of fireworks" in the first place.
The report believes that the new first-tier cities that are popular with Generation Z have three notable characteristics: they have a relatively high level of economic development, which can provide sufficient career opportunities; they also have cultural and entertainment spaces such as cafes, bookstores, script killings, and bars, which are sufficient Fun and interesting; in addition, these cities are relatively less stressful to buy a house, and also provide a decent living experience for young people.
Xiaojie pointed out that when many foreigners living in Chengdu talk about the reasons for choosing Chengdu, they will mention one point: the "inclusiveness" of the city.
"I like to dye yellow hair, I like to wear cheongsam and cheongsam." Xiaojie said that on Chunxi Road, a local pedestrian street, you will see all kinds of fancy clothes, but no one is surprised.
"Young people here are more open to being themselves. And it's very important that people here are not exclusive." He believes that this is also one of the attractions of Chengdu.
More and more young people are changing the idea of "I would rather be a phoenix's tail than a chicken's head".
They are no longer blindly gathering first-tier cities, but pay more attention to whether a city is suitable for them.
Xiao Ai does not agree with the cliché of "escape from Beijing, Shanghai and Guangzhou". "It's better to say that young people are abandoning 'Beijing, Shanghai and Guangzhou', and the choices are diverse." They choose cities not only by macro indicators such as the city's GDP and economic ranking, but also by macro indicators such as city GDP and economic ranking. Pay more attention to whether the price and cultural atmosphere of the micro-experience are "appetite".
The robbery battle is heating up
In this city ranking, the old-fashioned “Beijing, Shanghai and Guangzhou” are no longer the scenery. In 2021, the resident population of the three cities will increase by only 77,000, which is less than one-third of the population increase of a single city in Chengdu and Hangzhou.
Over the past decade, the three cities have averaged a net increase of more than one million people per year.
Although the growth rate has slowed down significantly, and the population has even lost, Yang Ge, an associate researcher at the Institute of Population and Labor Economics of the Chinese Academy of Social Sciences, believes that the attractiveness of traditional first-tier cities has not declined, but a result of active population adjustment.
"In the past new urbanization plans, there were population red lines for first-tier cities, among which Beijing and Shanghai were relatively strict, and Guangdong and Shenzhen were still far from the red lines, so population control was relatively loose."
Yang Ge pointed out that an obvious feature of the population flow in Beijing and Shanghai is the reduction of the foreign population. "Among the resident population, the proportion and the total amount of the foreign population have declined significantly, and it is earlier and faster than the resident population. Decline.” This stems from a series of relief measures taken by Beijing and Shanghai.
For example, in Beijing, in 2014, when it proposed to "relieve the core functions of the non-capital capital", manufacturing and wholesale markets were withdrawn from Beijing, which also led to a large number of floating populations flowing to other places.
In the past few years, Shanghai also issued a corresponding "negative list of industrial structure".
Putting it into the national context, the slowdown in population growth is also a common phenomenon.
"Even in areas with particularly fast growth in the past, the growth rate is also declining, which is determined by the overall population situation." Yang Ge said.
In this context, the flow of population, especially the flow of young people, will undoubtedly be an important factor in the change of urban and even regional development patterns.
"This means that not only Beijing, Shanghai, Guangzhou and Shenzhen, and the new first-tier cities, but now second-tier cities and even third-tier cities have a strong incentive to join a new round of competition." Yang Ge said.
In February of this year, Zhejiang took the lead in launching three policies, including the possibility of "settle down" in Hangzhou with a bachelor's degree; college graduates who work in Zhejiang can enjoy living subsidies or housing rental subsidies ranging from 20,000 to 400,000 ; College students can start a business with a loan of 100,000 to 500,000. If the business fails, there are "government compensation" measures.
Beijing and Shanghai, which are the most difficult places to settle down, have also relaxed the entry threshold in the past two years to attract talents. Shanghai's new graduates of "world-class universities and colleges and universities" in Shanghai can enjoy the same settlement policy as "Tsinghua University and Peking University undergraduate graduates". ; The threshold for settling in Beijing has been relaxed to some undergraduates. For 7 top 200 universities in the world and postgraduates in the “double first-class” construction disciplines, they can be “scheduled for settlement”.
The restrictions on urban settlement will continue to be lifted this year.
The "Key Tasks for New Urbanization and Urban-Rural Integration Development in 2022" proposes to continue to deepen the reform of the household registration system, and the threshold for urban settlement will continue to be lowered.
In addition to the relaxation of settlement, there are also cities that directly discount housing prices to attract talents.
However, Yang Ge believes that the current "people-snatching war" will involve a wider range, and the method of attracting talents with large sums of money may "fail". ."
"For the city now, it is more important to change the environment." Yang Ge gave an example, including the industrial environment, the environment for talent cultivation, etc., as well as the overall improvement of the city's culture and public services. "It is more important to use these to attract talents. It’s about cultivating talent.”
Chengdu Commercial Daily-Red Star News reporter Wang Tian