Our reporter Qiao Wenhui Geng Dandan
The spring breeze is like a pen, the drizzle is like ink, and a roll of flowers reflects the sky.
In March and April, the north and south of the Tianshan Mountains in Xinjiang entered the blooming season one after another.
In recent years, relying on the abundant flower resources, Xinjiang has focused on developing the flower viewing economy.
The blossoming of flowers has become a new engine for the local tourism economy, a new starting point for rural revitalization, and a new bright spot in the industrial economy.
Contiguous sea of flowers
where is spring?
Xinjiang Aksu people say that spring is in the orchard.
At the end of March every year, Aksu will usher in a small peak of flower viewing and green outing. The counties and cities carry out a variety of flower viewing activities with the theme of the sea of flowers.
"The pear blossoms in Aksu City, the apricot blossoms in Kuqa City, and the peach blossoms in Xinhe County are all worth seeing." Luo Juan, secretary of the Party Group of the Culture, Sports, Radio, Television and Tourism Bureau of Aksu Prefecture, is well known.
She said that the flower viewing economy has become a new highlight of tourism in the Aksu region. Seven counties and two cities have the main flower viewing varieties, forming a unique flower sea matrix. The development trend of the flower viewing economy has changed from being alone in the past to regional linkage. change.
From a flower to a bouquet of flowers, in the north and south of the Tianshan Mountains, all regions focus on jointly making the flower viewing economic cake bigger, and strive to cultivate the flower viewing economic belt.
Shanghu Village, Ya'er Town, Gaochang District, Turpan City, is known as the "First Village of Apricot Flowers".
Through the implementation of planting subsidies, Ya'er Town encourages villagers to plant apricot trees. In the past three years, the area of apricot orchards has expanded to more than 500 mu.
At the same time, the town cooperated with the 221st Regiment of the 12th Division of the Corps located in Turpan to jointly cultivate a flower viewing economy.
"We have made full use of our advantages in the front gate of Turpan's major tourism channel, and jointly cultivated the apricot flower economy with local governments, and achieved remarkable results." An Zhigang, deputy secretary of the Party Committee and deputy political commissar of the 221st Youth League, said that the group field and local governments are in the flower viewing economy. The cooperation with Shanghai has achieved the effect that one plus one is greater than two, and has become an entry point for the integration of Turpan City and the 12th Division of the Corps, as well as a growth point for the local tourism economy.
Tourist Salamati Sharap said that apricot flowers and batam flowers are beautiful, and apricots and batam fruits are delicious.
I have seen apricot blossoms, batam flowers, and peach blossoms, and I feel that the whole spring is very seductive.
In the process of cultivating the flower viewing economy, the counties and cities in Kashgar attach great importance to regional linkage.
On March 28, Shache County and Yingjisha County in the region held the Badam Flower Festival, Apricot Flower Festival and Peach Blossom Festival respectively to jointly create a cluster of spring punch-in places.
The apricots by the Wanshu River are newly opened overnight.
Entering Nanhu Village, Xia Town, Tuokexun County, Turpan City, which is known as "the first spring in Xinjiang", ten thousand acres of apricot forests are full of flowers, and the carriages of tourists are pulled slowly on the asphalt road.
On both sides of the road, from time to time there are enthusiastic Uyghur uncles who send out "invitations" to gourmet food, and the stalls on the streets and alleys are full of special handicrafts.
Every March, when other places are still "looking forward to spring", Nanhu Village is already full of spring.
As usual, villager Sulitan Dugamu was busy in front of the naan pit in front of his house, displaying and selling his own sorghum noodles.
Sulitan Dugamu, who is over seventy years old, was the one who planted the first apricot tree in the village.
Today, this "leader" has witnessed the "road to prosperity" of Nanhu Village.
"When I planted apricot trees more than 30 years ago, I didn't expect that apricot flowers can also drive the village's income and become rich today." Su Litan Dugamu said.
Relying on the advantages of climate, Nanhu Village has continuously expanded the area of apricot forests, and the villagers have planted apricot trees in every household.
Every spring, the popularity of flower viewing tours continues to increase. Nanhu Village follows the trend and guides the villagers to green the village, beautify the roadways, and hold festivals to increase their "popularity".
Since 2013, Nanhu Village has held a number of tourism activities during the apricot blossom season, and has received more than 2 million tourists.
"I have renovated the warehouse and sheepfold, and the house has also been remodeled, just to give tourists a better experience." Sulitan Dugamu, who owns nearly 20 acres of apricot orchards and has an income of about 3,500 yuan per mu, will The yard of the family is turned into a farmhouse, which is rented out during the season when apricot flowers are in full bloom and apricots are ripe, with a monthly income of 3,500 yuan.
Various localities promote tourism through festivals, and by holding "flower viewing festivals" and "outing festivals" to "dress up" the flower viewing economy, and guide this tourism format to branding, this is an important change and trend in Xinjiang's flower viewing economy.
Every spring, flower viewing festivals all over Xinjiang come on stage one after another. Travel agencies launch "Flower Viewing Calendar" and "Flower Viewing Forecast", and flower viewing activities last until late autumn.
The railway department also runs a special train for viewing flowers, which is convenient for tourists to travel and enjoy flowers.
Huang Tingfen, deputy general manager of Xinjiang Railway Tourism Development Group Co., Ltd., said that 102 special travel trains of various types are planned to be launched this year, including 12 special travel trains for flower viewing in Xinjiang according to the flowering time and the length of the flowering period of various well-known flower viewing places.
As one of the activities of the Xinjiang Brand Flower Festival, Tacheng "Yumin Mountain Flower Festival" has been held since 2007, and the brand effect is obvious.
"The first few sessions only lasted a few days, and then it was extended to several months. The current goal is to extend it to the whole year, so that the blooming mountain flowers will take turns to be the protagonists, and continue to release the economic potential of flower viewing." Tourism Bureau director Chai Honghua said.
Kuqa City, Aksu Prefecture is known as the "Hometown of Little White Apricots in China". The Apricot Blossom Festival held there is well-known far and wide. It attracts a large number of citizens and tourists every year for sightseeing and tourism, which drives the development of ecological tourism, experience picking, farmhouse entertainment, homestay catering, etc. In Yisihara Town, Kuqa City, the main producing area of small white apricots, one-third of farmers' income comes from rural tourism.
At the end of March, the Apricot Garden in Keping County, Aksu Prefecture welcomed the first batch of tourists this spring.
In order to expand the influence, the local area simultaneously launched the "Spring Full of Flowers, Apricot Blessed Camel City" cloud flower viewing activity. While live streaming the scenery of the sea of flowers and the rich folk customs, they also sold characteristic agricultural products such as camel milk, and cultural and creative products. Flower viewing economic chain.
"In recent years, Keping County has invested more than 15 million yuan to build tourist reception centers, characteristic homestays, children's playgrounds, stage plazas, etc., and the reception capacity has been greatly improved." Fan Lujiang, secretary of the party group of Keping County Bureau of Culture, Sports, Radio, Television and Tourism, told reporters that in the future Self-driving camps, barbecue camps, racecourses and camel camps will also be built to further improve tourism facilities.
The road to revitalization
The brand effect of the Flower Festival will continue to be released. On this basis, all parts of Xinjiang insist on using flowers as the medium, vigorously promote industrial integration, and exert the multiplier effect.
If the flower viewing economy format is regarded as a flower basket, then various "flower baskets" contain both the seasonal "flower viewing economy" and the "flower viewing +", which extends beyond the traditional flower viewing category.
Shache County in Kashgar combines batam industry and tourism organically, and holds cultural tourism and batam flower festival and picking festival every year, which not only promotes the development of tourism, but also promotes the consumption of agricultural products.
Cao Xiaokang, Secretary of the Party Group of the Culture, Sports, Radio, Television and Tourism Bureau of Shache County, said that driven by tourism, the batam processing industry is releasing its potential, and products such as batam honey, batam wine, batam milk, and batam oil are well-known Increasingly high, the brand value of Yarkand Badam has steadily increased.
In mid-March, in the hinterland of the Pamir Plateau and Datong Township, Tashkurgan Tajik Autonomous County, there were apricot flowers in full bloom everywhere. Together with mountain peaks, wheat fields and rivers, they formed a magnificent picture of spring on the plateau.
Datong Township is not only the "Hometown of Apricot Blossoms", but also the "Hometown of Jade Stones". The local area combines two advantages to launch a tour of "appreciating apricot blossoms and forming a relationship with jade".
The more prosperous the flowers, the higher the transaction volume of jade. On March 15, the first day of apricot blossoms blooming, the transaction volume of "Jade Bazaar" exceeded 200,000 yuan.
"Spring is here, the flowers are blooming, and the villagers are moving." Luntai County takes apricot blossom viewing as the starting point, and integrates modern tourism concepts with the vitality of traditional rural culture, allowing tourists to experience the natural beauty and simplicity of Luntai. Folk customs and cultural heritage.
Lu Jiabing, secretary of the party committee of Harbake Township in Luntai County, said: "We hold a series of activities during the flower viewing season to stimulate the enthusiasm of villagers to participate in tourism."
This year, the Apricot Blossom Festival held in Luntai County is closely integrated with the revitalization of the countryside. In addition to organizing flower-viewing outings, it also holds special handicraft exhibitions, agricultural and sideline products exhibitions, and light shows.
In addition to viewing flowers, you can participate in many activities, and the experience is stronger.
Wang Bin, a tourist from Urumqi, said with a smile: "The theme of this time to participate in the Apricot Flower Festival is two 'flowers', one is a flower for viewing flowers; the other is a flower for spending money."
Toksun County Culture, Sports, Radio, Television and Tourism Bureau in Nanhu Village "visiting people's sentiments, benefiting people's livelihood, and gathering people's hearts" team leader and first secretary of the village party branch Muzapak Niazi said that this year Nanhu Village has invested more than 11 million yuan Increase the upgrading of infrastructure, expand from one main road to 6 tourist avenues, plan to add new parking lots and add mobile toilets.
At the same time, there were more than 100 farmhouse and store operators, and more than 50 new homestays.
In addition, 500 new peach, pear and apricot trees were planted to extend the flowering season.
"We plan to create a 3A-level scenic spot so that tourists can have a better experience, and we also hope to attract more villagers to participate in it, so that they can enjoy a better 'tourist meal'."Keywords: