Affected by factors such as the epidemic, in the past three months, the domestic movie box office was only 913 million yuan, a year-on-year decrease of 63.5%.
Due to the insufficient supply of new films, the operating rate of theaters continued to decline. On the first day of the "Little Long Holiday" during the Qingming Festival on April 3, the domestic film box office fell to freezing point again.
According to the daily economic news report, the box office of the National Film Day has been less than 12 million yuan for several consecutive days. Rao Shuguang, president of the China Film Critics Association, sighed: "The trend is too sluggish, and I dare not look at the film market data recently."
In the first quarter of 2022, my country's movie box office was about 14 billion yuan, a decrease of about 23% from 18.1 billion yuan in the same period last year.
More than half of the theaters are closed
In 2020, all domestic theaters will be closed, and the box office of the Qingming Festival was zero.
In 2021, the box office of Qingming stalls will reach 822 million yuan, a record high.
In 2022, with the operating rate of domestic theaters being less than 50% and the withdrawal of heavyweight films, they will once again fall to the freezing point.
● According to data, on April 3, 2022, on the first day of the Qingming "mini-long holiday", the national movie box office was only 47.896 million yuan, and the number of moviegoers was about 1.34 million.
On April 3, 2021, the domestic movie box office reached 279 million yuan.
Judging from the specific films, the top five boxes at the box office on the first day of the Qingming Festival this year are all imported films.
Among them, "Hotel Elf 4: Transformation Adventure" and "Moonfall" are the only two films with a daily box office exceeding 10 million.
Among the domestic films, the highest-grossing film was "Shuimen Bridge of Changjin Lake", which was released during the Spring Festival, with a box office output of 1.62 million yuan.
Affected by the epidemic, the operating rate of domestic theaters continued to decline.
According to the data of the Lighthouse Professional Edition, as of April 2, the total number of operating theaters nationwide was 5,671, and the national theater operating rate was 47.1%.
Under the influence of the epidemic, cinemas in Jilin and Shanghai are currently closed; the operating rates of cinemas in Shandong and Jiangsu are below 5%, which is close to all closures; the operating rates in provinces such as Fujian and Liaoning are also below 20%.
In key box office cities, cinemas in Shenzhen, Shanghai, Nanjing and other places are closed.
Shanghai, in particular, has long been the city with the highest domestic ticket sales.
According to the data in January this year, the national box office totaled 2.708 billion yuan, of which Shanghai box office produced 198 million yuan, accounting for 7.3% of the national box office total.
The box office in Shenzhen was 87.03 million yuan, accounting for more than 3% of the national total.
In the context of the sluggish business rate, many films that were originally scheduled to be released for the Qingming Festival have announced the news of their withdrawal from March 25th.
● On March 25th, one of the most watched films in the Qingming archives, "Life Events" announced that due to the severe prevention and control situation in many places across the country, in order to reduce the gathering of people and cooperate with local prevention and control work, the March 26th and 27th events were cancelled. , the screening on April 1 and the screening plan on April 2, once the new screening date is confirmed, a notification will be released as soon as possible.
On the same day, films originally scheduled to be released on April 2, such as "Detective War", "You Are My Spring" and "Friends of the Week", also issued announcements, canceling the release plan, and choosing a new date to announce.
Regarding the box office performance of the Qingming file, the well-known movie V "Film Box Office" commented that after all the domestic films originally scheduled for the Qingming file were withdrawn, the small holiday market was completely supported by imported films. However, due to the impact of the epidemic, the holiday was still huge. The market remains in a very depressed state.
Although the market on the first day of the Qingming holiday rose by more than 115% compared with yesterday, the national single-day box office failed to break the 50 million mark, and the performance was even slightly worse than the previous two Saturdays. This year's Qingming file will be the most deserted in the past decade. small holiday.
Blockbuster movies get together on May 1st
The reduction in the operating rate of nationwide theaters is only a staged state under the current epidemic prevention and control situation.
As the epidemic improves, theater operating rates will recover rapidly.
What is more concerned by film practitioners is still the supply of film sources.
In terms of domestic films, under the current situation, film and television companies will be more cautious about film investment and may adjust their shooting and release plans; in addition, Shanghai is not only an important ticket warehouse in China, but also an important film and television shooting and production base, and the epidemic may recur. It has a certain impact on film shooting and post-production.
In terms of imported films, the number of imported films released in 2021 will be reduced by nearly half compared with 2019, and the box office will decrease by about 15 billion yuan, and the proportion will decrease from 37.5% in 2019 to 15.5%.
Since 2022, the momentum of insufficient supply of imported tablets has not changed significantly.
● According to industry insiders, at present, there is a certain gap between the number of domestic films and imported films compared with 2019.
In previous years, there were always many "dark horses" at the box office that contributed a lot to the box office, but this year, under the circumstance of insufficient supply, the probability of appearing "dark horses" at the box office is much lower.
Therefore, the film market in 2022 will rely more on the outbreak of a single film.
Judging from the current situation, starting from April, the supply of domestic and imported films is expected to increase, especially in some important schedules, blockbuster films may be released together.
Lighthouse data showed that 28 films were released in April.
Among them, 6 films will be released on April 15 and April 30 respectively.
As the next important period after the Qingming period, the May 1st stall with a 5-day holiday is highly anticipated.
The information released so far shows that such heavyweight films as "Hello, Brother" starring Ma Li, director Mak Zhaohui, "Prosecutors" starring Huang Jingyu and others, director Dapeng and starring "Keep You Safe" are all aimed at The May 1st gear will help the recovery of theater operations.
Industry insiders believe that under the policy of dynamic clearing, subsequent domestic outbreaks will be more localized, and the possibility of an overall shutdown of theaters will become lower and lower.
In addition, under the scientific epidemic prevention and control measures, the impact of the domestic film market on the impact of the epidemic is also expected to be further reduced.
China Film recently said in response to investors' questions that although the repeated epidemic has a certain impact on the film industry in the short term, the long-term positive trend of China's film market has not changed.
According to data released by the State Film Investment Office on April 2, in March, when the epidemic situation was severe, there were still 14 newly-built theaters in China that opened as scheduled.
A number of film and television companies turned losses last year
Affected by the epidemic, in 2020, domestic film and television listed companies suffered large losses.
The annual report released recently shows that in 2021, the performance of domestic film and television companies will generally achieve growth and turn losses into profits.
● According to the China Film Performance Express, the company's total operating income in 2021 will be 5.81 billion yuan, a year-on-year increase of 97%; the net profit attributable to shareholders of the listed company will be 237 million yuan, and the company will lose 556 million yuan in the same period in 2020.
China Film said that the growth in performance is due to the normalization of domestic epidemic prevention and control, active movie viewing consumption in each period, and the rapid recovery of the national film market; second, the company's main businesses have recovered steadily, the development trend is good, and the market share has further increased .
According to the performance forecast of Wanda Films, the net profit attributable to shareholders of listed companies in 2021 is 90 million yuan to 130 million yuan, and the company lost 6.67 billion yuan in the same period last year.
In addition to the recovery in performance, Wanda Films is also continuing to open new theaters.
The announcement shows that by the end of 2020, Wanda Films had opened 700 theaters in China with 6,099 screens; by the end of 2021, Wanda Films had opened 790 theaters with 6,750 screens, a significant increase over the previous year. .
In addition to the above-mentioned companies, data released by a number of listed companies such as Shanghai Film, Hengdian Film and Television, Huayi Brothers, and Enlight Media show that with the recovery of the film market in 2021, the above-mentioned companies will turn losses into profits.
In addition to A-shares, the annual report released by Hong Kong-listed company Orange Sky Jiahe on March 29 shows that its revenue in 2021 will increase from HK$323 million to HK$515 million, an increase of 60%.
The main reason is that Singapore Studios will reopen in 2021, and Hong Kong Studios will gradually resume operations after being closed for 11 weeks from December 2, 2020.
The annual report released by the movie ticketing platform Maoyan on March 24 also showed that in 2021, the company achieved revenue of 3.323 billion yuan, a year-on-year increase of 143.1%; the profit for the year was 369 million yuan, and the adjusted profit was 540 million yuan, compared with 2020. Turning losses into profits .