China News Service, Beijing, April 3 (Reporter Du Yan) The Qingming holiday is approaching. Under the premise of strictly implementing epidemic prevention and control measures, the "2022 Beijing Consumer Season" will further integrate multiple fields of business, tourism, culture and sports, covering multiple dimensions of food, drink, travel, shopping and entertainment. More than 200 consumer promotion activities are coming in the spring.
Among them, 16 routes of "Walking Beijing - Qingming Shanghe Walking Tour Theme Tour" were launched. Under the premise of strict prevention and control of the epidemic, citizens and tourists can use their footsteps to write a picture of Beijing's "Qingming Shanghe Map".
Today, the reporter learned from the Beijing Municipal Bureau of Commerce that during the Qingming holiday, more than 100 shopping malls in Beijing will be waiting for you to "make an appointment".
Among them, on April 3rd, Xidan Shopping Mall held the Spring Fashion Awards FASHION SHOW fashion show, Chang'an Shopping Center held the theme activities of the spring "Made" and outing, Galeries Lafayette launched the special activities of spring courtesy season, and Huaifang Wanda Plaza launched spring outfits Happy, cloud online live shopping festival.
Sanlitun Taikoo Li, China World Mall, Badaling Outlets, Huiju, Joy Chunfengli and other shopping malls focus on the theme of spring renewal, link retail and catering brands, and take turns to carry out various preferential activities such as brand new, full discount, full gift, etc. consumer.
During the Qingming Festival, a number of outing-themed tour routes in downtown Beijing invite citizens to share the spring.
Among them, the Beijing Municipal Bureau of Culture and Tourism, in conjunction with various districts, took water as the pulse and water as the medium to launch 16 routes of "Walking in Beijing - Qingming Shanghe Walking Tour Theme Tour". Citizens and tourists can walk along the clear rivers and walk in Beijing without leaving Beijing.
At the same time, each district has launched a number of outing tour routes and consumption promotion activities in combination with regional characteristics. For example, the World Flower Grand View Garden in Fengtai District held the 2nd Hua Dynasty Hanfu Cultural Festival and the 2nd Flower Tide Festival, and carried out the selection of flower gods and the worship of flower gods. , 11 special activities such as Han style market, traditional experience, and Han costume parade.
Mentougou District has launched 7 parent-child routes for "walking in Mentougou, flowers blooming in the mountains and rivers", including flowers blooming, taste, enjoyment, parent-child, red and other content.
Fangshan District carried out the "Flowering Fangshan Outing Season" activity. Focusing on hot consumer needs such as flower viewing, outing, photography, etc. in spring, the theme activities of outing were carried out in Shijiaying Township, Xiayunling Township, and Puwa Township in conjunction with the B&Bs and restaurants around the destination. .
Changping District launched a high-quality outing and flower viewing route, created a characteristic tourism project combining flower viewing, hot springs, homestays and village banquets, and carried out the "Charming Changping You and Me Together" cycling season activity.
Pinggu District uses peach blossoms as a medium to link up the surrounding boutique hotels and folk cultural activities to guide tourism consumption in spring.
Major scenic spots, homestays and hotels in Huairou District have seized the spring tourist season and launched a variety of preferential activities. Yanqi Lake has continued to launch 19.9 yuan pre-sale tickets for the opening of the park.
Yanqing District issued 12 measures to promote consumption by business, promoted local characteristic brands such as "Guishui Farming" and "Great Wall Gifts", and launched the "Shigongli" food street.
Seasonal commodities are rushing to the market for "fresh" products and waiting for the public to experience.
The "Beijing Consumption Season·Fun Beijing Food" activity, together with a number of other catering companies, launched take-out barbecue skewers and take-out dish sets to meet consumers' holiday food take-out needs; some branded restaurants also launched spring fresh food and spring dishes to grab Spring new products such as "Fresh" machines promote consumption activities.
In addition to the traditional bean paste and black sesame flavors, Daoxiang Village has added two flavors of green dough gift boxes: meat floss egg yolk and mango coconut coconut.
Many Huguosi Snacks stores have launched Qingtuan with various flavors.
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